Mani Fazeli’s Post

The irony of the B2B purchasing Experience: While B2B e-commerce represents a $12 trillion market potential, the purchasing process remains stuck in time, overly intricate, and misaligned with contemporary B2B buyer expectations. At Shopify you'll often hear our teams say that not all unified software is great, but all great software is unified. This philosophy underscores our conviction that every component of your business should operate cohesively, B2B, DTC and Retail. This principle is foundational to B2B on Shopify. For further insights into how Shopify is revolutionizing B2B commerce and delivering an experience that meets buyer demands, please visit: https://lnkd.in/dsGrc5fR

#B2B represents a significant growth area in #ecommerce, but it's often overlooked due to outdated selling processes that create obstacles for buyers and that burden sellers with repetitive, manual tasks. At Shopify, we've developed a B2B platform designed to simplify B2B sales as seamlessly as direct-to-consumer (DTC) transactions, enabling our vendors to explore new markets. With our system, managing both DTC and B2B operations concurrently from one unified platform is straightforward. Learn more about it all in the latest article from our CRO, Bobby Morrison.

Shopify's B2B business doubles in 2023, driving surge in gross merchandise volume https://bit.ly/3ymJEvh #B2Becommerce #B2BTechnology #B2B #earnings

B2B ecommerce is a $12 trillion opportunity, yet the purchasing experience remains expensive, unnecessarily complex,  and out of sync with today’s B2B buyer expectations. You’ll often hear our teams at Shopify say that not all unified software is great, but all great software is unified. It’s part of our long-held belief that every part of your business should work together seamlessly. That the commerce experience should be simple and easy to use, always. And it’s the basis for B2B on Shopify. Since 2022, we’ve applied our DTC expertise to B2B to create a connected experience that businesses want to use. It’s why Forrester recently placed Shopify as a Leader in its 2024 Wave for B2B Commerce Solutions–in our first year of participation. Take a look to read more on how Shopify is modernizing B2B and creating an experience that buyers want: https://lnkd.in/dsGrc5fR 

Hey! It's been a while. Let's talk a bit about B2B ecommerce and how Shopify can help? B2B ecommerce is a significant growth opportunity, yet it remains underutilized due to outdated and cumbersome processes. Shopify is transforming this landscape by making B2B as seamless as direct-to-consumer (DTC) sales. Industry leaders like Industry West and Lulu and Georgia have switched to Shopify, experiencing simplified and streamlined operations. "The initial results are great," said Ian Leslie, CMO of Industry West, noting the ease of larger online orders. Shopify's robust B2B features, launched in 2022, have driven a 130% year-over-year increase in sales for the first quarter of 2024. Major brands such as Carrier, Brooklinen, and Kraft Heinz have also adopted Shopify for their B2B needs, benefiting from unified admin systems and customized storefronts. Mani Fazeli, VP of Product at Shopify, highlighted the transformative impact of their B2B solution: "It feels like this is the way B2B should’ve always been done." Shopify's innovative approach is setting a new standard for B2B ecommerce, integrating powerful features and APIs, and allowing businesses to connect directly with buyers, ensuring a smoother, more efficient sales process. And guess WHO can help you implement your ecommerce ideas using Shopify? Exactly, we can! Here at Unilime we're always excited to see what ideas our clients will bring with them and their new projects they want to develop. Don't hesitate, let's have a chat about your ideas and how we can bring them to life! https://unilime.group/ #unilime #webdesign #design #digital #development #shopify

🤔 Is Shopify the right fit for your B2B business? Traditionally known for B2C, Shopify has had some upgrades recently and is now a strong contender in the B2B space! This blog dives into the platform's capabilities & helps you decide if it meets your needs. ⬇️ https://lnkd.in/g_22enPn

Phenomenal to see the B2B revolution that Shopify Plus has created. Shopify Plus struggled with catering to B2B for a long time. Yes- they promoted their wholesale channel but it proved too limited for larger enterprises. The only clients we had who used the wholesale channel were B2C retailers with small wholesale businesses selling small amounts of product to local retailers. The revolution started when they announced the deprecation of their wholesale channel and moved to the newer B2B toolset. 2 main things they’ve made better for B2B customers in their latest update (along with my thoughts): 1) Tracking sales reps Since 2022, we’ve done 5 implementations for B2B-first retailers, and one of the biggest complaints we got from them was a lack of ability to track sales reps within the Shopify admin. This is a problem because a large percentage of B2B orders are still done over the phone through sales reps. Initially, Shopify Plus didn’t have a great permissioning system for sales reps. If I were a sales rep taking a phone order for a company, I could just go in and create orders for any account if I wanted to. That makes it nearly impossible for a sales manager to track: - Where orders are really coming from. - Who the owner is. - What the order status is. Now that’s not an issue. With new staff permissions, you can now: - restrict access so sales reps can only place orders and view customer information for their own accounts. - define access levels for sales managers and sales reps using roles within staff permissions. It streamlines the management of these sales orders. 2) Credit card tokenization This is huge for B2B buyers. For companies that transact via credit card, tokenization is essential to doing business. Otherwise, the payment capture window is too small (30 days). Thankfully, the platform now supports tokenization, so merchants can now securely store their buyers’ credit card information, take orders with long fulfillment cycles, and charge their buyers as the order nears fulfillment. What’s next for the B2B revolution?

In today's fast-paced and ever-evolving digital landscape, B2B businesses are constantly seeking innovative ways to expand their reach and enhance their online presence. The emergence of #eCommerce platforms has provided the opportunity for B2B enterprises to not only survive but thrive in the digital age. Discover how your #B2B business can bloom and prosper in the digital age with the right eCommerce strategy. - https://lnkd.in/dguzQXe9 Whether you're looking to #migrate your existing B2B platform to Shopify or embark on a new eCommerce venture, contact us. info@iflair.com #shopify #shopifystore #b2becommerce #b2bcommerce #b2bbusiness #shopifydevelopment #business #shopifyapps #shopifybusiness #shopifyexperts #iFlair

Shopify's B2B business doubles in 2023, driving surge in gross merchandise volume https://hubs.ly/Q02FCWsJ0 #B2Becommerce #B2BTechnology #ecommerceplatforms

"There’s one massive piece of that opportunity that we don’t talk about nearly enough: business-to-business (B2B) commerce. Ecommerce B2B sales alone are worth an estimated $7.7 trillion globally." - Bobby Morrison, Chief Revenue Officer at Shopify When even Shopify starts making big noise about B2B eCommerce - you know its time has come... Shopify is VERY late to the B2B eCommerce party (though some of their app vendors were not). Now they're clearly scrambling to make up for lost time. B2B eCommerce is finally getting the attention is deserves. You know where to find me when you're ready to make your B2B eCommerce move.