Tim Woodcox’s Post

PROGRAMMATIC ADVERTISING Programmatic advertising refers to the use of automated technology for buying and selling online advertising space. This method utilizes data insights and algorithms to serve ads to the right user at the right time and in the right context, making the ad buying process more efficient and effective. It contrasts with traditional advertising methods, which involve manual negotiations and insertion orders. In our next post we shall share a breakdown of how programmatic advertising works..

With in-house programmatic advertising growing so rapidly, now might be the right time for brands to start considering the future of their own programmatic strategies - this article explores when it's time for marketers to consider changing up their strategy with an in-house model. #programmatic #addressablemedia #journeymapping #brand #inhousemarketing https://lnkd.in/gQz6ABdZ

People make this about "programmatic advertising." It's a completely false assertion. The issue was not AdTech. It was the absence of adtech. Specifically: 1. The subdomain site not running verification tags (Moat, IAS, DV etc). 2. The subdomain site prohibiting web crawlers from accessing content (Moat, DV, IAS etc) 3. Finally, the fact that this inventory was cleared in PMP's shows that it was curated and monetized by the publisher. If you ran an insertion order directly with the publisher there was absolutely nothing preventing the publisher from running 99% of your impressions on the subdomain, and sending you a few mockups from the 1% of ads you could access from the site organically. In short the story is proof that eliminating ad tech opens the door to more problems and risk for advertisers. It's just that this story flys in the face of some common narratives that people have been stoking for years. (AKA publishers good, adtech bad). #adtech

An explanation well explained on #programmaticadvertising when you go for cheap inventory directly on Programmatic platform instead of PG deal.

PROGRAMMATIC ADVERTISING Programmatic advertising refers to the use of automated technology for buying and selling online advertising space. This method utilizes data insights and algorithms to serve ads to the right user at the right time and in the right context, making the ad buying process more efficient and effective. It contrasts with traditional advertising methods, which involve manual negotiations and insertion orders. In our next post we shall share a breakdown of how programmatic advertising works..

Day 92 of the 100 day challenge, today's topic is What is Programmatic Advertising? Programmatic advertising is the use of software to automate the buying and selling of digital advertising. It is a way to buy and sell ad inventory in real time, based on a variety of factors, such as the user's interests, the website they are visiting, and the time of day. Programmatic advertising has a number of advantages over traditional advertising methods. It is more efficient, as it allows advertisers to target their ads more precisely. It is also more effective, as it allows advertisers to track the results of their campaigns more closely. Programmatic advertising is a rapidly growing industry, and it is expected to continue to grow in the years to come #digitaladvertising #programmaticadvertising #digitalagency #digitalmarketing

#CheapReach In programmatic advertising, cheap reach refers to the process of buying low-quality ad inventories at a low cost. If you are a programmatic advertising campaign manager, you must be experienced with this cheap reach. How to identify it? Read Here : https://lnkd.in/g4Y-x_5f #programmaticadvertising #digitaladvertising

In the seventh part of our series on the benefits of programmatic advertising, we’ll address the increased scalability and flexibility of campaigns. Discover how this approach allows advertisers to easily expand the reach of their campaigns and adapt their strategies as needed. Read more at: https://shorturl.at/kJPU8

Domain spoofing shakes trust in programmatic advertising, prompting a strategic pause on Forbes ad spend. 1. Domain spoofing is a critical issue that undermines the integrity of programmatic advertising. 2. Agency executives are taking decisive action by halting ad spend on Forbes to reassess the situation. 3. This pause reflects a broader concern for transparency and trust in the marketplace. It's time for the industry to prioritize and reinforce trust in digital advertising ecosystems. Ever felt like the ground beneath your digital strategy was crumbling? That's the tremor agency execs felt after uncovering domain spoofing in programmatic advertising on Forbes. “As far as the degree to which I would want to hold various players in the industry accountable, we are only going to work with those who want to be held accountable,” - Jay Friedman | Goodway Group Kayleigh Barber | Digiday #ProgrammaticAdvertising #TrustInMarketing #DigitalStrategy #AdTech #Adfraud #MFA

Programmatic Advertising is the process of digital media buying by way of automated technology. This way of buying and selling display space online gives you more control, transparent budgets, better opportunities for optimization, efficient pricing, and more! Learn more about what programmatic advertising is, how it works, and how you can utilize it in our FREE September webinar, An Introduction to Programmatic Advertising, hosted by Ashley Kratschmer and moderated by PGM owner, Paul Feith. Register Here: https://bit.ly/3Zh9zOv #marketingwebinar #programmaticadvertising #digitalads #yourmissionisourmission