Daniel Manu’s Post

Exciting insights from Simon Lonsdale on redefining success in retail media! In his latest article, he delves into the shifting landscape of retail advertising, urging us to look beyond just sales figures and explore the full-funnel potential of retail media. Discover how diverse metrics and context-driven evaluations can truly define success in this ever-evolving space. Read the full article here: https://lnkd.in/esUzTKw2 #RetailMedia #MarketingSuccess #DataDrivenInsights

The convergence of trade and retail media networks (RMNs) is evident, fueled by shared financing sources and a focus on the lower funnel.   However, measuring retail media return on ad spend (ROAS) remains challenging due to inflated costs, no shared agreement on measurement standards, and complex attribution models.   Moreover, lack of transparency and the specificity of RMN targeting complicates attribution efforts, particularly when brands need to identify the impact of RMN spend in context of overall marketing and media investment. Advanced modeling systems for accurate assessment of value are crucial for enhancing ROAS accuracy in the evolving landscape of retail advertising. Read i4i’s Mark Garratt's POV on why retail media ROAS is so hard to measure: https://lnkd.in/ewyVqTG6

#RetailMedia doesn't just offer a high-margin, secondary income stream for retailers—it's poised to gain an "enormous advantage" because of its access to first-party data. Dive into Megan Clarken's insights on the growth of retail media, the evolving landscape for marketers post-third-party cookie changes, and more industry predictions in Mumbrella’s piece.

Retail media networks (RMNs) are becoming a dominant force in the advertising world, propelled by the valuable first-party data they generate. This rise, however, also presents unintended challenges. Margo Hock explains:: https://bit.ly/3VD9R1N #brandstrategy #retail #retailmedianetworks #advertisingstrategy #firstpartydata AnalyticsIQ

#RetailMedia doesn't just offer a high-margin, secondary income stream for retailers—it's poised to gain an "enormous advantage" because of its access to first-party data. Dive into Megan Clarken's insights on the growth of retail media, the evolving landscape for marketers post-third-party cookie changes, and more industry predictions in Mumbrella’s piece.

As emerging ad formats make their way onto the scene, we're here to set the record straight on two commonly confused terms: retail media vs. commerce media. Check out our latest blog post to learn: 💡The differences between these two media channels 💡Which offering is best suited to different retailers and media owners 💡How advertisers can decide which strategy to implement Learn More ➡ https://bit.ly/3QlOAWL

If you’re not clear on the distinctions between “retail media” and “commerce media,” I’d say they’re about as different as Walmart and Amazon are from the The Museum of Modern Art and Major League Baseball (MLB) (hint: it has something to do with the latter two business’s gift shops). This Fluent, Inc “explainer” makes it all much clearer than my confusing comment above: #retailmedia #commercemedia #ecommerce #retail

Great new insights breaking down the different between Commerce Media vs Retail Media, which offers suit different retailers & media owners- and how advertisers can chose and implement either strategy. Check it out!

The Drum: In the US, according to Insider Intelligence, digital retail media spend will grow to $61.2bn by 2024. Such figures are usually supported by phrases such as ‘paradigm shift’ or ‘the next big advertising channel’. --- Discover how 14 RMNs rank, according to CPG digital ad buyers. Read the full report, here: https://lnkd.in/e3h8As5u #RMN #retailmedia #retailmedianetwork #retail #digitaladvertising

Retail media has emerged as a powerful tool for advertisers, mainly because of the accuracy and recency of its first-party shopper data that can better inform media buying plans. As advertisers are eager to leverage the data via other channels, retailers must continue to be thoughtful about the consumer experience and don't forget the in-store experience where 80%+ of sales still happen. #Media #Retailing #RetailMedia #RMN