Pedro L. Rodriguez’s Post

Amazon Advertising’s revenue neared $47 billion last year, up from 24% compared to 12 months earlier, with analysts suggesting its media earnings growth now outpaces Facebook and Google. An EMARKETER forecast maintains the #ecommerce giant’s #advertising revenue will top $67 billion by 2025, and earlier this week at Amazon Publisher Services’ summit, it revealed new features (it hopes) will help its edge closer to that number. Here, #APS announced several new features spanning its full product suite with updated features for the cleanroom offering it first unveiled in beta last year, topping the bill at its New York City earlier this month. Amazon also debuted an advertising ID service, dubbed Signal IQ, aimed at helping publishers and buyers fill the measurement and targeting gap left by the impending sunset of third-party cookies. Additionally, APS has also extended Transparent Ad Marketplace (TAM) to support all #streaming TV publishers, streamlined demand and deals. Story by Ronan Shields and Seb Joseph

FBA businesses: Amazon ad sales +26%… continued contribution margin compression as variable expenses increase. Channel strategy more important than ever. “Executives attributed the ad growth to sponsored products, a lower-funnel ad product that remains strong amid a tough economic climate that has caused advertisers to be more cautious of top-of-funnel ad products.” Amazon continues to outpace its major competitors in the digital advertising world, with a 26% growth rate that is higher than it saw last quarter and higher than that of Google (11%) and a surging Meta (23%). CEO Jassy called out Amazon’s particular abilities and offerings as what has helped it separate itself from the pack. #consumer #channel #retail

Amazon Rolls Out Shopping Assistant #Rufus as Ad Sales Top $14.65 Billion in final quarter Amazon generated $14.65 billion from its advertising services in the final quarter of 2023. The figure marks a 26.8% increase from the same period in 2022. Amazon's #Ad revenue (which includes sales of advertising services to sellers, vendors, publishers, authors, and others, through programs such as sponsored ads, display, and video advertising) increased from $37.7 billion in 2022 to $46.9 billion in 2023, registering a jump of 24.4% YoY. #amazon #advertising #digital

As an Amazon Manager deeply involved in our rapidly expanding advertising business, I couldn't be more excited about the trajectory we're on. This ADWEEK article perfectly captures the momentum behind our $11.8 billion Q1 ad revenue. Just like how Amazon has transformed fulfillment infrastructure into a revenue driver, we're leveraging our unique position in the customer purchase journey to create value for advertisers. The 24% year-over-year growth in ad revenue is a testament to the measurable ROI we deliver. The key is our ability to directly connect ad exposures to on-site activity and sales conversions. No guesswork or convoluted attribution models – we tie video views to product page visits and purchases, giving advertisers unparalleled transparency. Even as we expand into brand-building opportunities like the increasingly popular Prime Video ads, including our first NFL Wild Card game in 2025, the focus remains on delivering tangible results. Vanity metrics have no place at Amazon – it's all about driving real business outcomes. This customer-centric approach is embedded in Amazon's DNA. We're constantly inventing on behalf of both shoppers and advertisers, transitioning ads from interruptions to valuable purchase enablers. And based on the enthusiastic advertiser response I'm seeing daily, it's clear this strategy is resonating. We may be the third-largest digital ad platform, but in many ways, it still feels like Day 1. I'm convinced the best is yet to come as we continue to innovate at the intersection of advertising and e-commerce. It's an exhilarating time to be part of Amazon's ad business revolution! #AmazonAds #Ecommerce #DigitalAdvertising #ThursdayNightFootball #PrimeVideo https://lnkd.in/eUSnRfqd

Amazon's advertising segment continues to demonstrate robust growth, reaching $11.8 billion and accounting for 8% of its total revenue in Q1 2024. This is a significant leap, representing a 24% year-over-year increase, surpassing Google but trailing behind Meta for the first time in several quarters. Amazon’s strategic expansion into advertising is visibly benefiting from its diversified ventures into stores and Prime Video, which continues to draw substantial viewer engagement, especially with events like Thursday Night Football. The company's foray into the competitive TV upfront week underscores its commitment to capturing a larger share of advertising dollars, historically allocated to linear TV. Despite these gains, Amazon remains third in the advertising revenue race, behind giants Meta and Google, but it continues to dominate the U.S. retail media ad spend with a commanding 74.2% share. Amazon's sustained growth in advertising signals its emerging strength and adaptability in the dynamic digital marketing landscape. #amazon #marketing #advertising #amazonads  If Amazon Advertising is something you’ve been considering adding into your media plan, Gigawatt can help. Reach out to us for more information in how Amazon can be an asset in your upcoming advertising campaign.

⚡Exciting news from Amazon!⚡ With $14.6 billion in ad revenue for Q4 2023, Amazon Advertising shows no signs of slowing down as Amazon leans further into Prime Video ads!🎥 Amazon CEO Andy Jassy underscores Prime Video's standalone profitability: “Our Advertising services continue to improve and drive positive results; our newer businesses are progressing nicely, and along with our more established businesses, collectively making customers’ lives easier and better every day.” Exclusive content plans include Thursday Night Football, Lord of the Rings, and Reacher, offering unique advertising opportunities. 🔥 🚀Amazon is also reshaping the advertising landscape as we know it with the introduction of advanced AI tools like "Rufus", clothing and fashion-focused AI tools, and generative ad creation capabilities. 🔗For more insights read the full article here:  https://lnkd.in/eKHxVwfJ And reach out at hello@amerge.com to stay ahead of the curve and unlock your growth potential on Amazon. #amazon #technews #primevideoads

Amazon’s ad services revenue rises 22%, bringing in more than $10 billion in Q2: Amazon's strong performance in the second quarter is another clear message that the slumping digital ad market is rebounding. The post Amazon’s ad services revenue rises 22%, bringing in more than $10 billion in Q2 appeared first on Search Engine Land.

Thanks to Modern Retail for including my thoughts on Amazon adding an ad-supported Prime Video tier. I believe that Amazon’s Freevee has become one of the best supply sources for engagement, purchase and ROAS metrics for upper funnel audiences. Read the full article here: https://lnkd.in/gtA-tZ4Y

Amazon has always been very selective about the #adtech vendors it buys from, so the idea of the tech giant consolidating its buying power into fewer but better paths to programmatic inventory is something these #SSPs can hedge against and not be caught out by. Similarly, while #Amazon does work directly with many #publishers, it has managed to maintain a positive relationship with SSPs, leveraging services like Amazon Publisher Services and its Transparent Ad Marketplace without disrupting their operations significantly. All of this is a roundabout way of saying Amazon’s big pitch to the SSPs is rather timely. They’re frustrated about their reliance on a handful of #DSPs and the loss of margin that comes as a result of that. Amazon promises a reprieve of sorts, and it’s hard to imagine the retailer-cum-ads business doesn’t know it.

Sponsored Ads will now appear on Pinterest, BuzzFeed, Mashable, and other off-Amazon sites. This huge news will fundamentally change how advertisers view Amazon's ad business. For years, Amazon DSP has allowed advertisers to reach well beyond the Amazon platform with display ads. But the idea that you can now use bottom-of-funnel ad tactics on off-platform sites is an exciting development that opens up tons of incremental opportunities for new-to-brand growth. It's also another signal that Amazon is coming after Meta and Google, which have long dominated the off-platform advertising ecosystem. As always, it's up to brands (and service providers like Channel Key LLC) to take major evolutions like this and use them to their full advantage. #Amazon #Ecommerce #ChannelKeyLLC