The ADOTAT Show

Did you know this about Myles Younger of U of Digital? The man’s career is like a Quentin Tarantino movie—unexpected twists, high-octane action, and absolutely no boring bits. From his humble beginnings in B2B marketing to founding his own ad tech startup, Myles has been the digital world’s equivalent of a Swiss Army knife—versatile, sharp, and indispensable. Picture Indiana Jones, but with fewer snakes and more algorithms. This week on The ADOTAT Show, we’re diving deep into the ad tech trenches with Myles Younger, the digital wizard who can turn a mess of metrics into a marketing masterpiece. Myles is the guy who can make sense of ad tech chaos faster than a barista can whip up a triple-shot, soy, no-foam latte. Whether it's decoding the latest digital trends or dissecting the industry's most complex challenges, Myles brings a blend of sharp insights and laugh-out-loud humor that’s more refreshing than a Portland summer day. So, ad tech junkies, what are you waiting for? Tune in to The ADOTAT Show and catch Myles Younger as he turns the confusing into the comprehensible, with a side of wit that's spicier than a jalapeño bagel. Trust me, you don’t want to miss this episode—it's like the Super Bowl of digital marketing insights, but with better commentary. Watch now and stay ahead of the curve. https://lnkd.in/gwPgsU9D --------------- Hey, it’s Pesach Lattin here with a colossal thank you to our episode’s rockstar sponsors. First up, Troutman Amin LLP – these aren’t just lawyers; they’re the adtech world’s legal ninjas. TCPA got you tangled? These guys will slice through the red tape faster than you can say “class action.” They’re like the Avengers of compliance, always saving the day with style. Eric J. Troutman And let’s not forget Origin. No, not your next sci-fi binge, but the creative sorcerers of CTV. These folks are the Van Goghs of CTV, painting masterpieces with your ads. If you’re not partnering with them, you might as well be sending smoke signals. They’re taking TV advertising from black-and-white to 4K HDR brilliance. Fred Godfrey  📺 Stephen Strong Big shoutout to Troutman Amin LLP and Origin for powering the ADOTAT Show. Now, stop what you’re doing and watch the latest episode. It’s more entertaining than that streaming show you’ve been secretly watching at work.

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Get ready to kick off your week with a bang! 🎉 This Monday, tune into The ADOTAT Show as we dive into the data-driven world of video advertising with none other than Zack Rosenberg from Qortex. We're talking #AI wizardry, mind-blowing analytics, and the secret sauce behind those ads that follow you around like a lost puppy. Zach's spilling the beans on everything from data crunching to video ad sorcery, so don't miss out. Trust me, this is one episode you won’t want to miss. See you Monday! 🚀 #AdTech #VideoAdvertising #AI #DataAnalytics #MarketingMagic Thank to our sponsor Troutman Amin LLP for all their continued help. Eric J. Troutman ALL OUR EPISODES AT: https://lnkd.in/gH8WifCR

Thank you Pesach Lattin for inviting me to partake in this incredible series, alongside such inspiring industry leaders! Am really looking forward to it! Phoenix Ha, Angelina Eng, Debra Fleenor, Marie-Lou Penin, Tammy Johnson, Erin Hawryluk, MarkeTeam (formerly: myElla) The ADOTAT Show

Get ready to ditch the fluff and dive into the real deal with David Pollet, CEO of Incremental, on The ADOTAT Show. Forget the typical ad tech mumbo jumbo; Pollet’s here to blow your mind with his no-nonsense take on incrementality. This isn’t just another buzzword bingo – it’s the North Star you didn’t know you needed. Picture this: Pollet starts his day catching the bus, but don’t let that mundane image fool you. He’s about to drop some serious truth bombs on why most measurement solutions are as useful as a screen door on a submarine. Traditional metrics? More like traditional mess. Pollet’s eureka moment? Realizing they needed to create tools that actually, you know, work. Pollet’s not your average ad land cheerleader. He’s the guy who rips up the script and freestyles, taking a sledgehammer to the glossy facades of advertising metrics. Incrementality isn’t just his buzzword du jour; it’s the cornerstone of a smarter, more effective strategy. He’s here to show you that it’s not about counting steps from point A to B but understanding which ad sparked the magic. In a world drowning in vanity metrics, Pollet’s Incremental is the lifeline you need. They cut through the clutter, giving you insights that matter. He’s on a mission to make every dollar count, turning vague data into clear action. So, if you’re ready to see through the fog of industry jargon and get to the heart of what drives real business outcomes, tune in. Pollet’s got the goods, and he’s not holding back. https://lnkd.in/gTXvXTBy

Marc Guldimann, CEO of Adelaide, joined Pesach Lattin on The ADOTAT Show to discuss the evolving advertising landscape. Marc shared his two cents on digital advertising and his journey in creating Adelaide’s attention-based media quality metric, AU. Other discussion topics included MFA, Adelaide’s advanced pre-planning tool, Flight Control, and the value of activating attention data programmatically. On the subject of MFA, Marc said, “There needs to be more investigation of how this low-quality media is brought to market and why it’s bought and why these sorts of CPC/ CPM arbitrage businesses exist. I don’t think maintaining a list of sites that are good and bad is really a great idea…all impressions that humans see have some value; the question is, what is the value? Typically, media is mispriced today. There’s not a lot of data in price; you can’t consistently say that higher price media is higher-quality media, and so if we just pay a price that is commensurate with quality, a lot of these problems would go away…we solve this with a broader, economic solution.” Tune in to the full episode to learn more:

https://lnkd.in/gAAH4HxW

On this episode of The ADOTAT Show, Clive Sirkin tackles the headache of scaling up while keeping the company's soul intact amidst rapid growth, new talent, and investor pressures. It's about staying true to their roots without turning into a corporate robot, all while juggling daily challenges like cash flow, legal issues, and the AI revolution. Screendragon

On this episode of The ADOTAT Show, Clive Sirkin tackles the headache of scaling up while keeping the company's soul intact amidst rapid growth, new talent, and investor pressures. It's about staying true to their roots without turning into a corporate robot, all while juggling daily challenges like cash flow, legal issues, and the AI revolution. Screendragon

https://lnkd.in/gv3vsWVW