Origin

Thank you Vincent Pietrafesa and the team at Stirista for inviting our potty mouthed yet undeniably passionate co-founders  📺 Stephen Strong and Fred Godfrey on this week's #marketingstirpodcast. #startups #passion #business

A common and often hotly contested topic in the world of #ctvadvertising, the discussion of #measurement and #success on Connected TV remains a vital one. In this article, we explore the necessity of moving beyond delivery-oriented statistics to embrace success metrics that genuinely measure the return on investment and effectiveness of CTV advertising efforts.

From $30K Dreams to competing in a $40BN Reality 💸 🌏: Bootstrapped with a mere $30K, Origin has managed to grow on our own profits, defying the odds and the naysayers. Demand for our flagship ad format, Slingshot, has skyrocketed by an average of 150% each year since its release in 2020, driven largely by repeat business. We've achieved all this with virtually zero spent on marketing. As we look ahead, we're more determined than ever to continue this remarkable journey of growth and innovation. #BootstrapSuccess #CTVGrowth https://lnkd.in/eXyKDUfC

We don't want to fool you - this #linkedin #article is a #celebration, but it is a celebration that we absolutely feel is right to #share with our network because none of what you'll read here would have been possible without #YOU. #thankyou

Continuing on from our news from yesterday, we are thrilled to be moving the ever-growing Origin spotlight to the one and only Michele Spadanuta, who also joined our team this week. https://lnkd.in/ewPTTGbQ Joining us in a fixed, part-time capacity initially, Michele will be diving into Origin's flourishing Digital Out Of Home (#DOOH) business, sharing our unparalleled dynamic creative capabilities with new brands who love advertising out in the wild! Welcome to the crew Michele!

It is with great pleasure that we share the news that Mitchell Halfen has joined our team in the capacity of Director, CTV Sales. The role he's taking on in helping bring our newest CTV ad format, Aperture, to market is a vital one - and we look forward immensely in supporting him the entire way. Welcome to Origin Mitch! #congratulations #newhire #letsgo https://lnkd.in/eq-gr-CV

The end of a week is often a good time to allow a little reflection on where you've, where you are and where you're headed - especially when you have two new people joining your sales team the next Monday!! Very excited for this. We had so many incredibly strong candidates too... #timeformore #letsgo

We are delighted to share the #news that the latest beneficiary of Origin's 'Impact' initiative which offers free creative services for #nonprofit businesses is - the American Battlefield Trust. Better still, the services we donated leant on our latest and greatest CTV ad format, Aperture, which builds dynamic creative 'widgets' into existing ads. We are grateful to Lawrence Swiader, his team and to the American Battlefield Trust overall for approaching us and we look forward to seeing them reap the benefits of the services we provided.

Being different doesn't always mean you appear or look different. We always anticipated getting this question, especially from our amazing book of clients who don't want the pitch; just the cliff notes! #differentisgood

"Companies like Origin have developed unique solutions for ad fatigue and lack of interactivity, with dynamic video overlays, native ad formats, and much more. Origin's suite of dynamic ad formats helps advertisers overcome these challenges and turn the living room into a performance destination. They’ve cracked the code on making ads less of an intrusion and more of an engaging, relevant part of the viewing experience." We appreciate the likes of Pesach Lattin and team at ADOTAT for showing their understanding when it comes to the mission we are on. It's not easy, but it's essential for our industry that new options exist for advertisers who want to step up to today's distracted and demanding consumers. For more articles by aDOtat, click here: https://www.adotat.com/ #change #ctvadvertising #journalism