AdTechGod (™)

I’m honored to be apart of this growing community. Thanks for the shoutout, AdTechGod (™)!

CTV POLITICAL SPEND 📺 - Connected TV (CTV) political ad spending for the 2023-2024 period is projected at $1.51 billion. -This figure is part of a broader $10.7 billion estimate for total political advertising revenue. -CTV ad spending represents a significant portion, showcasing the platform’s growing importance in political campaigns. - The increase in CTV spending contributes to the overall 19% growth in political ad revenue compared to the 2019-2020 period. 📖 Article : https://lnkd.in/gN6eZ_f6 🌎To learn more join the AdTechGod Slack Community : https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

Episode 35 🎙 Episode 35 of the AdTechGod(™) Pod is Live! 🔊 Click to Listen: https://lnkd.in/grhDbjWW AdTechGod (™) sits down with Nicole R. F. Nicoles impressive journey doesn't stop. Before starting NRF. Media, Nicole served as the Head of Product & Ad Sales Marketing at Inmar Intelligence. There, she played a pivotal role in driving product innovation and marketing strategies that revolutionized ad sales. Nicole was also the Head of Platform Partnerships & Emerging Media Revenue at Paramount and before that, she was Group Director at Omnicom. Thank you to Hatty Group for advertising on this episode.

Congrats to my friend Adtech God!

Can anyone confirm? Have I told you about my newsletter? https://lnkd.in/gMNNCDjB

Coming soon from Burt Intelligence. : Market Intelligence! (#AD) Sign up for the webinar on June 26th to learn how Burt will enable publishers to discover hidden revenue opportunities, which SSPs you should be working with (but aren’t), and where this could be going next. ✏ Sign up here: https://lnkd.in/gJks-9ey (this is a paid promotion)

✨💗My heart is still tingling from how special today was! 💕✨ Thank you, thank you, THANK YOU to everyone who joined us for the first AdTechGod (™): Women In AdTech virtual chat! A huge shoutout to ATG himself for allowing us to build on the amazing community he's created and to Tammy Blythe Goodman for launching #women-in-adtech within AdTechGod Slack Community. I want to give an extra special thanks to Priti Powell and Helene Parker for co-piloting this journey with me and turning it into something truly special. About a month ago, I surveyed women in our industry about their interest in creating a space where we could regularly meet, share ideas, experiences, feedback, and learn from each other—community is something I've personally been seeking out for months. Today, that dream became a reality when twenty-six incredible women from our industry joined us for the inaugural session. Every person was there to connect, network, and learn. I am absolutely blown away by the response. As my girl Priti said, "The fact that women are getting involved shows that they need & want this." If you missed today's event or didn't know about it but want to join us, don't worry—we'll be hosting sessions on the second Thursday of every month! We're here to talk about what it's like to be a woman in AdTech, industry insights, professional development, speed networking, and more. Reach out if you'd like to join us!

Advertising Is Never Boring, And Neither Are We! The minds at Marketecture Media and AdTechGod (™) are hard at work trying to make your life easier. We recognize the need for increased industry insights, expert analysis, and much more and we are working on bringing you content that you will find both valuable and indispensable. 👉 Stay tuned and sign up to learn more and stay ahead of the curve: https://lnkd.in/gHDRQhyV

CANDIDATE OF THE WEEK 6.12.2024 Michael Shmarak - Illinois/remote - Communications Michael is seeking a communications leadership role within the adtech and/or connected sector. He is driven by a relentless focus of maturing a company's communications efforts so that it can not only generate awareness it covets, but how his results can fuel business development. His playbooks and processes clearly define how to leverage content, strong messaging and thought leadership to create revenue growth. (Still with me? Good.) Here is a little bit more about why I think I could be an asset to someone's team and make it more dangerous against its competition: I will scrutinize marketing and operations--together--to find sources of advantage. The CEO of a multi-million dollar CPG brand once shared "...if my management consulting firm and my marketing firm had a child, Michael Shmarak would be the result..." because of how I coalesce a company's operations strategy with its marketing strategy to address problems beyond a marketing department. In my previous role overseeing global internal/external communications for Verve Group, my strategy yielded significant increases in media coverage, social engagement and played a huge role in driving top-of-funnel growth for sales teams. The best accolade I have received is when my former colleagues called me the "chief people officer" of the team because I ensure that each person maximizes her/his potential beyond performance reviews while also contributing and learning continuously. If interested please contact Michael directly

Magnite's COO Katie Evans sat down with the one true AdTechGod (™) to discuss her career journey, the constant evolution of the ad tech landscape, and the thrill of shaping the industry’s future. "Every day is different. Ad tech is changing so fast that you almost can’t catch up. At the same time, we’re also paving the path of where the industry is going.”