We Are Social’s Post

It’s here! #Digital2024 has landed, with 550+ pages of digital, social, mobile and ecommerce data and trends - and a major milestone for social media users. Here are some of the highlights: ⭐️ There are now more than 5 billion social media user identities  - equivalent to 62% of the world’s population. 📱Social media users spend an average of 2 hours and 23 minutes a day on social platforms. 🥇 Instagram is now the world’s ‘favourite’ social platform, taking the crown from last year’s winner, WhatsApp. 👀TikTok’s most popular hashtag (#fyp) has over 55.5 TRILLION views ⌚TikTok tops the ‘time spent’ charts with an incredible 34 hours per month on average spent in its Android app - that’s more than an hour per day. ⬆️ Average daily time online has risen by 3 minutes over the past twelve months to 6 hours 40 minutes. 🤑 Facebook grew its global ad reach by more than 200 million over the past 12 months, delivering year-on-year growth of 10.5%. There’s a lot more to uncover in the report and the in-depth analysis - check out this, and the full report, now. #Digital2023 #GlobalDigitalReport #SocialMedia #socialplatforms #data #digital #socialtrends #ecommerce #mobile #socialmediastats #WeAreSocial

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes: 1️⃣ noplace hits No. 1 on the App Store 👻 Snapchat releases new personalisation features ✍ Meta changes its 'Made with AI label' Read more: https://lnkd.in/esxq3KmY

Sports marketers are throwing increasing volumes of content at the wall to see what sticks. UK Head of Sport, Joe Weston spoke to The Drum on how ‘it’ may soon hit the fan. Read more👇

There’s no space like… noplace? 👀 Social app noplace hit the no.1 spot on the App Store yesterday. Never heard of it? Here’s what you need to know: 💬 It’s a text-only update platform that until yesterday was invite-only. Rather than using an algorithmic approach, it uses AI - for example to offer summaries of what you’ve missed ☺️ It appeals to younger social media users and has been described by TechCrunch as a ‘modern day Myspace’ - it has profiles, badges, top 8 friend lists, and chats 🤝 It’s old-school social - launched by Tiffany Zhong, noplace is designed to prioritise friend connections and community over entertainment 😏 It encourages users to share what they are doing at present (i.e. status updates… remember those?) Read more:  TechCrunch: https://lnkd.in/eqUGtuws Already an avid user? Let us know what you think 👇

Check out the latest edition of our newsletter including a month full of award wins, our latest work with Booking.com and Samsung Electronics featuring some famous faces, the latest trends over on The Feed, and more.

This issue explores new applications of AI, a new AI company focused on safety, and emotion-cancelling AI. Read more in our bi-weekly #XYZSnippets, where we delve further into the big conversations in the space, key headlines, and notable brand activations. OpenAI, Dot Ai, SoftBank Group Corp.

"The trajectory of gender equity and inclusion has been moving in the right direction. Participation isn’t just increasing; athletes are reclaiming their narratives and celebrating their identities. However, significant barriers remain." Group editorial director, Daniel Parker spoke to Creativebrief about whether the Paris Olympics will mark a new era of inclusive accessible storytelling. Read more⬇

Our design team in London have been shortlisted in the typography category at the Collision Awards for their Women's World Cup football cards with adidas. 🎉 We would really appreciate your vote and your support means the world to our team ❤️ Cast your vote here 🗳: https://lnkd.in/guH-3_Yw

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes: 📍 Pinterest users can now turn boards into videos ⚽ Snapchat celebrates Euro 2024, 🤖 Meta begins rolling out AI characters for creators Read more: https://lnkd.in/ej_mnRFh