The We Are Social Review | Hello US, Uniqlo and more
We’re delighted to welcome a new agency to the wider We Are Social network, as Hello US is now officially launched! We’ve also been busy making work for clients like Contiki and UNIQLO , and sharing our thoughts on production values in today’s world of phone-shot content. And if you missed our huge Digital & Social Summit week, it’s not too late to catch up. Meanwhile, over on The Feed, we’ve been exploring the microfeminism movement on TikTok. Read on to discover our biggest moments this month.
Hello launches in the US, led by Valerie Moizel
Exciting news for our US expansion, as We Are Social US has partnered with Valerie Moizel , co-founder and CEO of The Woo , to form Hello, in the US. It’s a separate boutique agency with the agility of a startup, and Valerie will lead the agency as president and chief creative officer. Hello first launched in Italy in 2019, where it now has a team of 80 people, and we’re excited to see the agency spreading its wings globally.
Why production values matter in a world of phone-shot content
Phone-shot content authored by brands is becoming normalised across all channels, quickly and inexpensively reflecting the aesthetic of social media back to its users. But does shooting on a phone in of itself signal truth to audiences any more? What are the unintended side-effects homogenising the apparatus by which content is recorded? How do you avoid becoming wallpaper as a consequence of trying to fit in? UK Head of We Are Social Studios, Dan Keefe , explores these questions in Creative Review .
We Are Social Japan and Uniqlo launch global campaign
Catch them if you can! Our team in Japan and We Are Social Studios, have worked with UNIQLO to release a series of fun and mischievous Instagram videos aimed at sparking conversation about its AIRism Ultra Seamless Boxer Briefs. The global '#unfelt sensations’ campaign amplifies the light, stretchy, perfect-fit product benefits of the AIRism collection through a series of social videos.
Catch up on our Digital & Social Summit
In our first ever Digital & Social Summit – a week-long series of online events – we shared our tips and tricks to help brands stand out on social. Hosted by our teams in the UK, Europe, Asia and North America, along with expert guest speakers, we covered areas from TikTok strategies to creative campaigns, gaming to technology. The talks are all available on our website, so catch up now.
Work with us
Fancy the opportunity to work with some of the world's leading brands? Looking for a workplace that champions creativity and celebrates bold thinking? We are on the hunt for social-savvy individuals to join our ever-growing team. If that sounds like you, look through our open roles.
The rise of Microfeminism plays out on TikTok
In a sociopolitical landscape where Gen Z boys are drifting towards the right, women and girls are feeling more of a need to advocate for equality themselves. From putting the male CEO into CC, to assuming your doctor will be a woman, or refusing to move on the sidewalk for a man – these small but contentious acts are being defined as ‘microfeminism’ on TikTok. This mirrors the rise of girl trends, such as #girldinner, #girlmath and girl aesthetics, which aim to reclaim identity and challenge norms without infringing on male dominant spaces.
Redefining travel experiences with Contiki
Our team in Sydney worked with Contiki to take a group of 17 influencers from the US and Australia on an epic trip through Portugal and Spain. But in a category awash with the same tired travel content, Contiki sought to redefine the travel experience by doing the unthinkable; challenging these travel influencers to completely unplug from social media for the entirety of the trip. Find out how it played out!