The We Are Social Review | Wins, viral campaigns, satirical TikToks & more
Awards season is well and truly here, and our teams from all over the world have lots to celebrate this month. We’ve also been making some great work with Samsung Electronics , turning a live tour into the ultimate product demonstration; and we've put humour at the heart of our latest viral campaign with Booking.com . And if you’ve had enough of motivational content on TikTok, this month’s Feed post is for you. Read on for our biggest moments of the month.
A winning month at We Are Social
We’ve had a series of big wins across the agency this month including our team in the U.S. taking home two wins at The Drum Marketing Awards for their work with adidas, and picking up another win at the Hashtag Sports Awards. We also picked up recognition at Cannes Lions International Festival of Creativity in the form of a win for our Australia team for their contribution to Mastercard ’s TOUCH campaign, and a shortlist in France for our team’s campaign for Bâtard | Dog Social Club to encourage dog blood donation.
How to tackle hate speech during a summer of sport
The summer of sport is upon us, and while this is certainly cause for excitement it’s also cause for concern when it comes to online abuse. Following the release of our Braving the Backlash report, group editorial director at We Are Social Sport, Daniel Parker , spoke to MediaCat Magazine about the findings of the report, tangible steps brands can take to tackle online hate, and the mistakes they should avoid.
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Booking.com: Brooklyn is a Certified Genius
Our Amsterdam and Narrative teams partnered with Brooklyn Peltz-Beckham to help promote Booking.com 's revamped Genius programme and the chance to win a Brooklyn-inspired trip. The film, written in a mockumentary style, shows Brooklyn poking fun at his varied career choices while taking on his newest title as ‘professional traveller’. He clumsily navigates his way through New York, taking full advantage of Booking.com’s Genius programme perks.
Tune into Black Perspectives with Joel Beya
On Wednesday 24th July, join us for our next episode of Black Perspectives - our Instagram Live series that spotlights Black creators. We'll be welcoming sports presenter and founder of Cheeky Sport, Joel Beya , who will be chatting to our host, Chenai Garikayi-Mendia, Assoc CIPD , about how he founded Cheeky Sport, what he's been getting up to at Euro 2024, and the importance of online communities.
Work with us
Fancy the opportunity to work with some of the world's leading brands? Looking for a workplace that champions creativity and celebrates bold thinking? We are on the hunt for social-savvy individuals to join our ever-growing team. If that sounds like you, look through our open roles.
TikTok is turning aspirational content into satire
“I earn $300,000. I’m 23. I drive a Porsche.” This soundbite overlays a clip of a young woman showing off the luxury car she bought with her earnings as a sales rep. But, rather than providing a boost of motivation, the content has become a dumping ground for all the weirdness, irony, and sarcasm of the internet. Across the board, people seem much more inspired to mock the original creator than to mould themselves in her image. Explore it on our culture-focused Instagram publication, The Feed.
Samsung X Tate McRae
Our team in Australia worked with Samsung Electronics to turn pop superstar Tate McRae’s live tour into the ultimate product demonstration. Showcasing the Samsung Galaxy S24 Ultra’s unmatched camera and AI features, they engaged an army of influencers to capture a crowd-sourced music video. The video was filmed across McRae’s world tour dates, with the music video integrating footage from each influencer, leveraging the device’s features and capturing the essence of the live experience.