Current Global

In today's fast-paced business world, being real isn't just nice—it's necessary. Authenticity sets great leaders apart and helps companies thrive, even when things get tough. In our latest blog by EVP and head of Corporate Meghann Johnson, she shares how authenticity can build trust and transparency, strengthen your company culture, and lead to better decision-making. Curious about how authenticity can make a difference in your leadership and business? 🔗 Read the full article here: https://lnkd.in/gBQC2Y7U #Leadership #Authenticity #BusinessGrowth #CompanyCulture #CurrentGlobal #LeadershipInsights

July is Disability Pride Month, a time to celebrate the resilience and achievements of the disability community worldwide. Investing in accessible communications during Disability Pride Month not only shows your commitment to inclusivity but also aligns your efforts with a broader movement for equality and accessibility.   Current Global is excited to present a special Disability Pride Month session of our Accessible Communications Crash Course on July 23 from 2-3 PM EST. This 60-minute session is a perfect opportunity for communicators to gain a quick but thorough introduction to accessible communications best practice, practical tips for immediate use and some of the tools and resources available. It costs $200 per person.   Sign up at this link: https://lnkd.in/g9bCCNd2

Great to see our own Rebecca K. Roussell, M.S., and Connor Mellas sharing their views on the importance of accessibility for an epic and inclusive summer of sport. https://lnkd.in/ettwVfgP

We danced. We laughed. We helped Kingsford welcome Jason Kelce into retirement, having Kingsford-friendly, NFL retiree Vince Wilfork show him the passion and experience of charcoal grilling. #KingOfTheGrill #client Raise your hand if you’d want to grill with these two? 🙋♂️

Did you know there's a $22 billion reason to start making our workplaces more inclusive for people with disabilities? This PRWeek piece breaks it down and shows how embracing disability inclusion isn't just the right thing to do, but also a smart business move. It's packed with insights from Rebecca K. Roussell, M.S., our head of Inclusive Communications, on how companies already benefit from being more inclusive and how we can all do our part. Let's make inclusion a priority and tap into this incredible potential. Check it out here: https://lnkd.in/gqN2cSDD #DisabilityInclusion #InclusionMatters #Diversity #BusinessGrowth

We're excited to announce the unification of Current Global and dna Communications under the newly created Current Group! Under the leadership of CEO Mike Rosich, this exciting partnership marks a new chapter in our journey, combining our strength and expertise in culture, technology, health and wellness to drive innovation and deliver exceptional results for our clients. Stay tuned for more updates as we embark on this transformative journey together! Read more about this exciting development here: https://lnkd.in/g_MsPptH #CurrentGroup #Innovation #Marketing #PR #Communications

🎙️ From Date Nights to Banned Books: Turning Moments into Movements 🎙️ Ever wondered how everyday moments can become game-changing brand activations? Whether it’s tackling local book bans, quickly jumping on viral news interviews, or crafting unforgettable date night experiences, we dive deep into the strategies that turn the ordinary into extraordinary. Check out PRWeek's #Cannes edition podcast as Steve Barrett and our EVP Shannon McGovern uncover how organic content and consumer behaviors can drive engagement and build brand loyalty. Listen here: https://lnkd.in/gQaFSGbf

We made a remarkable return to the Cannes Lions International Festival of Creativity this year, bringing home nine #CannesLions for our innovative and impactful campaigns. 🏆 From breaking barriers in sports with adidas Runner 321 to fighting censorship with Digital Public Library of America's Banned Book Club, we’ve been hard at work pushing the boundaries of creativity and inclusion. Check out our latest blog post for an in-depth look at our award-winning campaigns and the incredible stories behind them. Learn how we’re making a difference and driving real change in the industry. Read more: https://lnkd.in/g4RQessQ #CannesLions #Creativity #InclusiveCommunications #MarketingExcellence #CurrentGlobal #CurrentAtCannes

Day four at the Cannes Lions International Festival of Creativity felt a bit like...🫠🫠🫠. We’re exhausted! But it’s the kind of tired you get after a thrilling day at your favorite theme park. Picture this: standing in long lines under the blazing sun to attend fringe events along the Croisette, racking up those daily steps (and then some), and indulging in every glass of Rosé that crosses your path. Ever wondered where the phrase ‘Rosé All Day’ comes from? Now you know. Seriously, with the whirlwind of activities both at the #Palais and on the #Croisette, it’s easy to burn out if you don’t plan. Pro tip for next year: prioritize your must-attend sessions over the nice-to-have ones and leave some room for spontaneity and hanging out with all the amazing people you’ll meet. Take yesterday, for instance. We started off with our new besties from our sister agency, Jack Morton Worldwide, attending a panel where Bonnie Ott - Smith and The Female Quotient discussed the motherhood journey. They tackled the tough choices women face between career and family, the stigma around disclosing pregnancy at work, and how women can keep advancing in their careers at every stage of motherhood. Leaders also got some tips on supporting their colleagues through these transitions. Then we moseyed over to Interpublic Group (IPG)‘s Common Ground to check out Susan Howe, President of The Weber Shandwick Collective, talk with #GenZ influencers, creatives and Cannes Young Lions 🦁to get their POV on marketing, emerging creative trends and how we can propel the industry forward. After that, our group split up to catch different programs with the friends we made at the festival. And you already know that we’re bringing the 🔥🔥🔥 when it comes to awards! We snagged another Bronze Lion in Corporate Purpose & Social Responsibility for our work with FP7 McCann on Arla Selfless Shelves. That brings our total count to 9 Lions – 2 Gold, 1 Silver, and 6 Bronze. At least we don’t have to worry about the overweight luggage fees – expense that, please! #CurrentAtCannes #CannesLions2024

Day three of the Cannes Lions International Festival of Creativity started with a session at the Palais, where we learned how Guinness - one of the most iconic and creatively awarded advertisers ever – ushered in a new era of unprecedented growth by inverting the marketing model, reimagining its heritage brand by tapping into community and culture. Community continued to be the theme throughout the day as we strolled down the Croisette to catch a session at Paramount to see brands standing on business and investing in the creators’ economy to strengthen their long-term global impact. Some key takeaways from that panel are that impact, not virality, should be the goal to experience longevity in the business. Taking control of audience segmentation means knowing your audience and speaking directly to them. Diverse content creators need a seat at the table and feel empowered to speak up. And just because we’re in the south of France, we couldn’t let the day go by without stopping by a Kickback on the Croisette to celebrate #Juneteenth. This was more than just a celebration; it was a meaningful space for the Black community to come together in Cannes, honor their heritage, and celebrate on a global stage. We wrapped up the night with The Weber Shandwick Collective community, attending the awards ceremony at the Debussy Theater. We celebrated as Current Global clinched another Gold Lion for our impactful work with FCB Chicago and Digital Public Library of America on Banned Book Club! #CurrentAtCannes #CannesLions