Umbereen S. Nehal, MD, MPH, MBA’s Post

I’ve been given advice that the fastest way to monetize HER Heard without charging the end user (woman) is trackers and selling data. Instead, I’d like to build something more trustworthy. I don’t want to be in a headline like this. If you are not paying, then you are the product (you/your data are being sold). There are newer ways to deindentify data or even to aggregate things women search for that can be of interest to various stakeholders. In theory that could be okay to sell, but in a post-Roe world with laws encouraging bounty hunting, I am vetting the choices ahead. I am all for moving fast, without breaking things.

View profile for John Tozzi, graphic

Health-care reporter, Bloomberg

NEW: Kaiser Permanente websites may have sent data on millions to tech giants including Google, Microsoft and X. The health plan is preparing to notify 13.4 million patients next month. Health companies are facing scrutiny over how their websites deploy tracking technology, commonly used by a wide variety of firms to build profiles for advertisers. Federal authorities have warned health-care companies about the use of trackers. This is the first time I've seen this activity reported to HHS as a data breach, though. I wonder if it'll be the last?

Kaiser Health System Sent Private Patient Data to Tech Giants

Kaiser Health System Sent Private Patient Data to Tech Giants

bloomberg.com

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