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Discover the crucial link between emotion, attention, and digital ad effectiveness with our latest research. In collaboration with Pinterest, we explored how creative quality, defined by emotion- and attention-based metrics, influences in-market sales outcomes. By comparing the emotional responses of US Pinterest users to the general population, our study revealed significant insights into the return on ad spend (ROAS) and sales lift of Promoted Pins. Download the research now to learn how to optimize your digital advertising for maximum impact: https://hubs.la/Q02FNNjl0

There's still time to register for tomorrow's webinar exploring the cost of dull advertising. Join System1's Jon Evans, Adam Morgan of eatbigfish and Peter Field for a deep dive into the causes of dull and how to avoid it. Register here: https://hubs.la/Q02FzvVg0

It's beanz a bustling year at Kraft Heinz Innovation headquarters so we put the latest products to the test with consumers using our Test Your Innovation platform. Our latest blog highlights the innovations with the strongest commercial potential, and the results might surprise you! Read the results here: https://bit.ly/3zzaVeu

Volkswagen's recent ad in Brazil was controversial, but it was also a huge hit with ordinary viewers. The ad showed iconic singer Elis Regina, who died in 1982, dueting with her daughter Maria Rita, a performance made possible by AI technology. Cannes Juries loved the ad too, awarding it 5 different Lions. But did they admire the technology, or the emotion that it created? And why does it matter? Find out in our first LATAM Ad Of The Month feature: https://bit.ly/3LcyfkR Volkswagen Group Roger Corassa AlmapBBDO

Kroger provides our latest US Ad Of The Week with a commercial spotlighting their ‘Zero Hunger, Zero Waste’ initiative against both food waste and child hunger. In our exclusive Test Your Ad report you’ll find out how the grocery brand deploys successful techniques to get their message across and change consumer behavior, and what role their Kroji characters play in the effort: https://bit.ly/3zw9PjE Stuart Aitken

Our Ad Of The Week comes from adidas, celebrating England’s Euros hero Jude Bellingham with a prescient ad that takes fans in particular on an emotional rollercoaster ride. Find out how the brand and agency Johannes Leonardo have spared no effort to tug fans’ heartstrings, and why the fan response at a big event is so important, in our exclusive Test Your Ad report: https://bit.ly/3VZy7KG Ben Eastwood Jonny Silcock Joe Carby Steve Marks Spindle Greg Hackett

What a brilliant few days it's been at MAD//FEST! We met so many amazing people and saw some fantastic presentations. Great to see everyone in System1 pink too! Big thanks to everyone who stopped by our cabana. See you next year!

Day 2 at MAD//FEST has been a huge success, as you can see by our busy System1 booth! Orlando Wood, Chief Innovation Officer at System1, was joined by Sir John Hegarty, hosting a breakfast session on the topic of his new course a.p.e (Advertising Principles Explained). Andrew Tindall, SVP of Global Partnerships at System1, took the stage for an encore of his Cannes in Cairns session, “Effectiveness in an Age of Efficiency”. Jon Evans, Chief Customer Officer at System1, was joined by Rory Sutherland for an insightful discussion in the exclusive Uncensored CMO Backstage area. Come see us by the Attention Stage to learn more about what we do. We also have exciting prizes and prosecco!

Happy Pride Month from all of us at System1! We've been celebrating love, diversity, and inclusion in recent weeks with our amazing team. Check out these photos from our colleagues and the fabulous Pride-themed cupcakes we enjoyed in our London office!