Today is National Disability Independence Day, a perfect moment to reflect on how brands can truly connect with and represent people with disabilities. In our latest blog post, we share insights from our Feeling Seen research, offering practical tips for creating authentic and inclusive advertising. Dive in for some inspiration, and don't miss this fantastic ad by Mastercard that beautifully celebrates diversity and inclusion. Read more: https://hubs.la/Q02J2J0X0
About us
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands. Our Test Your Ad (TYA) and Test Your Idea (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will delight consumers and drive profitable growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health. System1 also offer Expert Guidance to help improve the effectiveness of your ads and ideas.
- Website
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https://system1group.com/
External link for System1
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1999
- Specialties
- market research, innovation, insights, consumer insights, insight generation, ad testing, copy testing, package testing, volumetrics, customer satisfaction, behavioural science, advertising, ad effectiveness, brand equity, innovation, and product innovation
Locations
Employees at System1
Updates
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Ad Of The Week this week comes from hard seltzer brand White Claw®, whose new “Grab Life By The Claw™” platform has a big goal - remind Gen Z how fun hanging out together can be. The ad proves a powerful motivator, and even more so among the brand’s core targets - find out how it performs in our exclusive Test Your Ad write-up and report: https://hubs.la/Q02HYTTw0 Mark Anthony Brands International VCCP Scott Walton Isabelle Sakai Nicola Barrett Darren Bailes, Jonny Shaw, Philip Higham Jordan Wood Brian Caruso Marthon Pucci Alex Scott-Malden Marianne Bellorín Marcia Relling
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Our Ad Of The Week comes from Sky TV with a fast-paced, entertaining romp of an ad with Spider-Man star Andrew Garfield bringing to life the feeling you get from Sky. But he’s upstaged by a bonus singing star, who brings the commercial to its surprising peak. Find out why in our latest Test Your Ad report and write-up: https://hubs.la/Q02HXnpY0 John-William Awbrey
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Pierre Bouvard from Westwood One shares what Steve's Pest Control Inc. of Columbia, Missouri, can teach Madison Avenue about the power of creating future demand through consistent advertising. System1 played a crucial role in analyzing Steve’s Pest Control’s AM/FM radio ads, confirming their effectiveness in building a dominant brand. Read more about this inspiring case study and what it means for your marketing strategy here: https://hubs.la/Q02HNJGC0
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Join Orlando Wood, System1's Chief Innovation Officer and world-renowned expert on creative effectiveness, on his new course “a.p.e – Advertising Principles Explained.” a.p.e. is an 8 week online course that sets out advertising’s foundations, its principles and its opportunities to help you make work that establishes growth and drives profit. Written and presented by Orlando, produced and art-directed by Sir John Hegarty, the course provides the evidence you need to help you make your case and practical tools to help you implement. It includes on-demand films featuring 8 masterclasses, live biweekly Q&A sessions with Orlando, supporting materials like references, frameworks, key takeaways, and exercises, plus exclusive 60-day access to System1’s Test Your Ad database and platform. Join the first cohort launching on 23rd September 2024: https://hubs.la/Q02HD6Qt0
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The Olympics kick off this week and we're looking forward to seeing the athleticism and the adverts! Take a look back at our blog highlighting how brands can make the most of major sporting moments like this: https://hubs.la/Q02HgFTH0
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This week’s Ad Of The Week comes from Toyota, with an ad starring Paralympics runner Marissa Papaconstantinou. It’s a vivid, kinetic piece of work which avoids one of the big mistakes brands make when they include people with disabilities in their commercials. To find out more, check out our exclusive Test Your Ad report and write up: https://hubs.la/Q02HgNfz0 Toyota Motor Corporation Toyota North America Michael Tripp Dedra DeLilli Saatchi & Saatchi Saatchi & Saatchi (We Are Saatchi) Jason Schragger Doğan Dattilo Pamela Parsons dentsu
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Our Ad Of The Week comes from Australia, and insurance brand AAMI, who have some gentle fun at the expense of inspirational Olympic ads. We’ve all seen the commercials with young athletes trying their best - AAMI shows us the other side of those childhood dreams. Find out how it’s received in our exclusive Test Your Ad report and write-up: https://hubs.la/Q02HdRjg0 AAMI Suncorp Group Mim Haysom GAICD Rapthi Thanapalasingam Toby Gill Liza Friedman Ogilvy Australia Sally Kissane Andrew Hankin Chris Little
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Orlando Wood, Chief Innovation Officer at System1 and author of Lemon and Look Out, joined Beto Azout on SoStereo's podcast "What About the Music" to connect the dots between the importance of music in advertising and how it conveys emotion. Check out the episode to learn more about harnessing the power of music to connect with consumers: https://hubs.la/Q02H6D_m0
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System1 & Radiocentre have been shortlisted for a Marketing Week award for B2B marketing! Our "Listen Up!" partnership led to a groundbreaking publication on emotion and creativity's role in audio advertising. We aimed to show the industry the effectiveness of audio ads and it worked! Not only has the research been presented at key marketing events worldwide, this collaboration led to a 4x increase in profit for our audio ad testing tool, helping clients create ads that boost ROI on radio media spend. Huge thanks to Radiocentre, Andrew Tindall and the rest of the System1 team! Get the full publication as an ebook for free here: https://hubs.la/Q02H5yhC0
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