Volkswagen's recent ad in Brazil was controversial, but it was also a huge hit with ordinary viewers. The ad showed iconic singer Elis Regina, who died in 1982, dueting with her daughter Maria Rita, a performance made possible by AI technology. Cannes Juries loved the ad too, awarding it 5 different Lions. But did they admire the technology, or the emotion that it created? And why does it matter? Find out in our first LATAM Ad Of The Month feature: https://bit.ly/3LcyfkR Volkswagen Group Roger Corassa AlmapBBDO
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Discover the crucial link between emotion, attention, and digital ad effectiveness with our latest research. In collaboration with Pinterest, we explored how creative quality, defined by emotion- and attention-based metrics, influences in-market sales outcomes. By comparing the emotional responses of US Pinterest users to the general population, our study revealed significant insights into the return on ad spend (ROAS) and sales lift of Promoted Pins. Download the research now to learn how to optimize your digital advertising for maximum impact: https://hubs.la/Q02FNNjl0
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There's still time to register for tomorrow's webinar exploring the cost of dull advertising. Join System1's Jon Evans, Adam Morgan of eatbigfish and Peter Field for a deep dive into the causes of dull and how to avoid it. Register here: https://hubs.la/Q02FzvVg0
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It's beanz a bustling year at Kraft Heinz Innovation headquarters so we put the latest products to the test with consumers using our Test Your Innovation platform. Our latest blog highlights the innovations with the strongest commercial potential, and the results might surprise you! Read the results here: https://bit.ly/3zzaVeu
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Kroger provides our latest US Ad Of The Week with a commercial spotlighting their ‘Zero Hunger, Zero Waste’ initiative against both food waste and child hunger. In our exclusive Test Your Ad report you’ll find out how the grocery brand deploys successful techniques to get their message across and change consumer behavior, and what role their Kroji characters play in the effort: https://bit.ly/3zw9PjE Stuart Aitken
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Our Ad Of The Week comes from adidas, celebrating England’s Euros hero Jude Bellingham with a prescient ad that takes fans in particular on an emotional rollercoaster ride. Find out how the brand and agency Johannes Leonardo have spared no effort to tug fans’ heartstrings, and why the fan response at a big event is so important, in our exclusive Test Your Ad report: https://bit.ly/3VZy7KG Ben Eastwood Jonny Silcock Joe Carby Steve Marks Spindle Greg Hackett
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Day 2 at MAD//FEST has been a huge success, as you can see by our busy System1 booth! Orlando Wood, Chief Innovation Officer at System1, was joined by Sir John Hegarty, hosting a breakfast session on the topic of his new course a.p.e (Advertising Principles Explained). Andrew Tindall, SVP of Global Partnerships at System1, took the stage for an encore of his Cannes in Cairns session, “Effectiveness in an Age of Efficiency”. Jon Evans, Chief Customer Officer at System1, was joined by Rory Sutherland for an insightful discussion in the exclusive Uncensored CMO Backstage area. Come see us by the Attention Stage to learn more about what we do. We also have exciting prizes and prosecco!
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We’ve arrived at MAD//FEST! We’ve brought our FEEL WHEEL to the Old Truman Brewery, plus exciting prizes, prosecco and, of course, a splash of pink! Drop by our booth over the next 3 days so you can discover our advertising and innovation solutions and join the fun! Don’t miss these upcoming sessions featuring System1: - “The Next Creative Revolution” presented by Orlando Wood on the Creator Economy stage tomorrow at 9:45 AM - “Effectiveness in an Age of Efficiency” presented by Andrew Tindall on the Attention stage tomorrow at 12 PM - “200 years of Effectiveness” presented by Orlando Wood in the Uncensored CMO Backstage area tomorrow at 4 PM - “Uncensored CMO Backstage”: you’ll be able to access the Uncensored CMO himself, Jon Evans, for an exclusive backstage experience with a dedicated CMO and senior marketing leaders’ room, located in the Taproom on Dray Walk See you there!
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