Sue (Hester) Pendleton’s Post

What started as a small experiment in 2017 is now a model being copied across Japan and the world to spread awareness and raise empathy for elderly dementia patients! An old video but never fails to warm up the heart. Makes one wonder if the world today needs more AI or humanity? #creativity #empathy #inclusive

An oldie but certainly a goodie! I came across this 2020 Nike ad again and couldn’t help but share. Crazy. Aggressive. Bossy. Emotional. Women have been labeled for centuries but we’re flipping the script! Crazy ➡️ Courageous Aggressive ➡️ Assertive Bossy ➡️ Confident Emotional ➡️ Passionate Let’s show them what “crazy” can do!

So proud of Emersonians! 🎉🏆💜 Emerson Alumni Daniel Kwan ‘10 and Daniel Scheinert ’09 won big at the Academy Awards Sunday, taking home Oscars for Best Original Screenplay, Best Director, and Best Picture for their film Everything Everywhere All at Once. It was a triumphant end to a successful awards season for the duo, who created a multiverse-hopping adventure that captivated audiences. A slew of Emersonians collaborated in the film, including Tallie Medel ’08 who won a Gold Derby Award for Ensemble Cast, and Sunita Mani ’08 who had a role as a TV musical queen. Congrats to everyone involved! . . . #EmersonPride #Oscars2023 #EverythingEverywhereAllatOnce

Heroic Rescue Dogs returning home from Turkey Are being upgraded by Turkish Airlines From the cargo hold... to First Class 😢 The world isn't desperate for 'Brand Purpose' It's desperate for Brand Contribution 🙏 ❤️ #respect #contribution #turkey #earthquake #heroes

😍 Well, this is my favorite #partnership so far! Drawing on research by Ashleigh Shelby Rosette, LinkedIn and Dove have joined forces to raise awareness about hair discrimination. Why? Because... ❌ Black women are more likely to be viewed as unprofessional and less competent when they style their hair naturally. ❌ Organizations still have "color blind" dress codes that explicitly forbid hairstyles typically seen on black people, leading to a color-conscious result. ❌ People of African descent worldwide (not just in the U.S.) experience #bias because of their hair. ✔ #BlackHairIsProfessional. To learn more, check out ➡ CROWN Research study insights: https://lnkd.in/gX5Ga2XG Thanks to #LinkedInLearning for making 10 DEI courses available for free this month as part of this campaign. I'm honored that one of my courses (link below in comments) is in the company of great authors including Stacey A. Gordon, MBA, Vernā Myers, Arianna Huffington, Mary-Frances Winters, Dr. Shirley Davis, Tara Jay Frank, Jodi-Ann Burey, Dr. Tana M. Session, Christie Lindor, Rosanna Durruthy, and Teuila Hanson! #inclusion #diversity #leadership

🤍🤍🤍 PLEASE SHARE 🤍🤍🤍 MAKE THE WORLD A BETTER PLACE FOR DOGGIES. This simple and easy concept followed by action is making a massive difference in the lives of these dogs and the people helping them. Yet so many shelters are run in such a way no improvements are done or it takes years for one simple idea to be heard and then more years to be implemented. The red tape and politics needs to be removed from the shelter system and forward thinking compassionate doers need to be the ones running things. The list of improvements that are simple and easy in shelters like PUTTING DRAIN COVERS ON THE DRAINS AT THE @sbcountyanimalcare SO THE DOGS CAN HAVE BLANKETS is one example of how things could be better for dogs. Or dividing the play yards so more dogs and volunteers can be out at once, providing sail shades and pools in all the yards. These we have offered to help @laanimalservices with and have but yet the dividing of the yards still lingers. Simple, easy things that show respect and love to the dogs who have been repeatedly failed by society is the very least we could do especially since so many never even get out alive yet people holding positions with the power to make these SIMPLE changes continue to do nothing. Share this story and if even ONE shelter in this country implements this program, its a win. #standupforpits For more videos follow my Instagram @lenkalove.cz #lenkalove

While this article is a few years old, it certainly holds true. Many brands strive to engage female consumers, but few seem to understand what make women tick. For all the "busy mom" RFP requests our team has received from behemoth Consumer Packaged Goods companies, we've rarely seen direction that even remotely aligns with this line of thinking. Maybe it's time to change. #contentmarketing #contentstrategy #consumerbehavior #engagement #engagingcontent https://lnkd.in/gg38zgWe

In the spirit of the gift-giving season, this article is extremely timely. But take note, everything that applies to giving the best gift also applies to producing content for an audience. It's about paying attention, listening, and noticing what your audience finds most interesting or important. #consumerinsights #consumerbehaviors #audienceengagement #engagement #contentmarketing #contentcreation https://lnkd.in/gVc7EgQB

These two points to help guide your content creation are resonating with us today: 1. content that doesn’t assume we know anything and starts from the beginning 2. yet, content that makes us feel smart #audienceinsights #contentcreation #contentmarketing #engagement #content https://lnkd.in/geC5FE6k