Like so many women out there, I'm a consumer many brands want to reach. Isn't it time to actually see me and make even the smallest effort to connect with me? I'm ready. #contentstrategy #contentmarketing #engagement #engagingcontent
While this article is a few years old, it certainly holds true. Many brands strive to engage female consumers, but few seem to understand what make women tick. For all the "busy mom" RFP requests our team has received from behemoth Consumer Packaged Goods companies, we've rarely seen direction that even remotely aligns with this line of thinking. Maybe it's time to change. #contentmarketing #contentstrategy #consumerbehavior #engagement #engagingcontent https://lnkd.in/gg38zgWe
