Matt McNally’s Post

In June of 2018, I took one of the biggest risks in my career. I left my longstanding career in healthcare advertising and accepted the role of CEO of Outcome Health. A Chicago based health tech company. There was a Department of Justice Investigation, an interim CEO and CFO, and industry that was wrong and lead astray. Employees that weren't exactly sure what or who to believe. Many of my peers and colleagues questioned my move from a stable and thriving organization to OH. The image below highlights three OH related headlines over the last six years. 1) February 2019: The press questioning the stability of the organization and our team. 2) June 2019: The press beginning to see our turn around, not only in terms of business stability. But recognizing how our teams brought more rigor to the point of care industry and how clients and agency partners were coming back on the platfrom. 3) June 2024. One of the founders sentenced for fraud. I learned many valuable lessons over my time in that role. I wanted to take a moment to share a few. 1) Trust supersedes having every answer. I had to learn how to build trust with a team that was wronged, clients that were wronged, and an industry that was wronged. Other POC companies and organizations wanted nothing to do with OH. Trust is paramount in every aspect and moment of business. Especially during turbulent times. It is the currency for success. 2) Surround yourself with people that know more that you. As a leader, you should never be the smarter person in the room. Personal growth, at any level comes from what you learn from those around you, regardless of their role/tenure at the organization. Let those around you inspire you to be and do better. 3) Be empathetic, be real, be approachable. For many years I was trained to be fear senior leaders. During my time at OH (part of which was during Covid). I had to figure out how to truly let people in. If wanted the organization and our individuals to thrive, I had to be more accessible. I wanted and needed the entire team to feel part of the turn around the company. There was no playbook for what we were going through. We deployed unprecedented approaches. Like a personal daily email during the first year of COVID from me to the entire team. Bringing diverse background and experiences to team meetings that were not historically included. We would bring the sales team to product meetings and vice-versa. The marketing team to creative and content meetings. The entire team strived to create an inclusive environment. The headline in the WSJ from yesterday finally closes the book on Outcome Health. However, I can speak for myself that all of OH chapters in my book are ones that I go back and re-read the most. They gave me experiences that I will never forget. For all of you reading this that worked with me at Outcome, I am forever grateful for all of you, we had some special, and we shocked the world with what we achieved together.

I am incredibly proud to share that nine of our Omnicom Health Group agencies were named as part of MM+M Agency 100 list for 2024! 👏 At OHG, we say we are uniquely powerful, together unstoppable. ✨This year, MM+M challenged all agencies to create a sports jersey that encompasses their unique identity. Our crew knocked it out of the park. Congrats to TBWA\WORLDHEALTH Snow Companies Science & Purpose PROPELLER Patients & Purpose HCG Engagement Group Entrée Health DDB Health New York Biolumina

Together we built a plan. We made a committment to do better for patients, providers, and their care teams. To partner with groundbreaking pharmaceutical brands in new ways. To elevate the work in the healthcare space. To strive to encourage our teams to dream big, be courageous, and to do something that we call at Omnicom Health Group, #BeTheCaseStudy. Those of us that work at OHG know we have something really special. However, it doesn't hurt when the industry recognizes it as well. Our teams won across 8 categories at the 2024 Med Ad News, Manny Awards last night. Two Agency of the Year wins: DDB Health New York and Biolumina Best Agency Campaign: The Purpose Group Best Social Media Campaign: The Purpose Group Best Professional Launch: The Purpose Group Best Professional Digital Campaign: TBWA\WORLDHEALTH Best Film: TBWA\WORLDHEALTH Best Non-Branded Professional: Harrison/Star Couldn't be more grateful to be part of this team. There is something special in the water at OHG and it starts with our people and their passion. Congrats to all the winners last night!

Thanks, DeepIntent for the coverage from last week's panel. Let's lead the way, be fearless, and #BeTheCaseStudy https://lnkd.in/e43RvqMW

I am looking forward to our Omnicom Health Group's second Health Fusion, Tech X. In an interactive innovation lab specifically curated for our clients. Talking about new technologies, platforms, and products is one thing. However, we found providing our clients and partners hands on experience expedites that speed at which we apply these solutions to real business challenges. As always, OHG is striving to #BeTheCaseStudy.

Special thanks to Christopher Paquette, Jennifer Werther, Carrie Craigmyle, and the entire DeepIntent team for including me in the 2023 Ad Lab. I had a wonderful time encouraging the industry to be bold, and to be fearless...just like the patients and HCPs that we serve every day. It is always great to have the opportunity to share what makes Omnicom Health Group so special. #BeTheCaseStudy

Hey friends...it's not too late to register for the MM+M Transform event that is happening tomorrow. Omnicom Health Group 's very own, Lea Wester is on panel discussing Ominchannel marketing essentials for HCP's. Lea is a force in the industry and brings a very unique perspective to the topic. #BeTheCaseStudy #Omnichannel #OmnicomHealthGroup https://lnkd.in/etgjyKcE

Couldn't be more proud of our Omnicom Health Group agencies. We are finalists in 12 different categories for the 35th annual Manny Awards. From various Agency of the Year categories to being recognized as Champions of DEI and Health Equity. As well as, leaders in film, social, and digital. We continue to build something very special at OHG...congrats to all of our teammates and clients who made all of this work possible, grateful to be part of the team. #BeTheCaseStudy #MostNetworkedNetwork

You can’t spell hero without her. I am humbled and proud to work alongside of the inspiring and courageous women that are changing the world of healthcare marketing and communications around the world! Happy International Women’s day 🫶🏻