Matt McNally

Blatant plug: Ok network (this is good for plans, systems, and potential partners too), want to learn about Eleanor and how she can amplify the results of patient outreach, care management, gaps in care, behavioral health assessments — and of course getting more patients to complete colonoscopies? Join the webinar. Or share with a colleague who might be interested. Want to just know what I'm up to now? You can join too...

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We’re a few days away from #ASCO24 where new data & findings will be shared with oncology leaders globally. Yet, despite new treatments & advancements, our greatest defense against advanced cancer remains the same: screenings. ☑ With younger adults being diagnosed with cancer at startling rates 📈, coupled with society’s social media obsession, it makes sense that RC found social media 📲 as the most effective way to raise awareness & inspire action for cancer screenings. (And, if you’re into longevity science like me, you’re channeling your inner #peterattia & focusing on prevention like it’s your job).

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🎙 New episode alert! Don’t miss WEDNESDAY’S new release of “The Health Marketing Collective,” featuring an inspiring conversation with Brian Jones about purpose-driven marketing and its important role in improving the future of health. We talk about: 👉 How addressing social determinants of health is an opportunity to transform our brands into platforms for social change. 👉 The responsibility we have as health marketing leaders to actively participate in initiatives that make a tangible difference in the lives of those we serve. Join us for this insightful discussion! Don’t forget to SUBSCRIBE.💥 #podcastpreview #healthmarketing #contentmarketing #marketingpodcast #purposedrivenmarketing #SDOH

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Honored to present Edelman Trust Barometer Special Report: Trust and Health data as part of the discussion at #ATANexus this week. Trust+Patient Empowerment=Embrace of New Innovation. At the meeting, I heard from patient advocates about the power of telemedicine/telehealth to expand access to specialty care for people with rare diseases and the reduction of caregiver burden with a health system’s digital care supporting behavioral change or compliance that a caregiver cannot as they are perceived as nagging. Echoing from the stages and podiums was the urgent opportunity to solve healthcare provider capacity issues with technology. For people living with chronic conditions/diseases, health can come from care delivered at multiple points in their life/day with telemedicine supporting patient actions (monitoring, medication, lifestyle, etc) where they live and where their health happens. For all digital and tech innovation, the journey to success includes evidence that wins reimbursement (and all of the associated proof implied therein) or some other type of financial reward (cost savings, fewer meds, better outcomes, etc) to earn a piece of the healthcare pie and the related adoption. Thank you Ann Mond Johnson, Joseph Kvedar, Owen Muir MD DFAACAP, Abigail Crawford, hims & hers Patrick Carroll, MD, Casey Hughes, MA, MCHES, NBC-HWC, Erica Jain, Susa Monacelli, and so many others for a great gathering.  

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Heartbreaking yet eye-opening. The number of American children serving as caregivers has skyrocketed over the past two decades, reaching an estimated 5.4 million. Ansberry Clare's poignant piece in The Wall Street Journal sheds light on the struggles and sacrifices these young caregivers face daily. As someone who embarked on the journey of caregiving later in life, I can only imagine the immense challenges these children endure at such a tender age. It's a stark reminder of the resilience and strength that exists within our youth. We must recognize and support these young caregivers, who often have no choice but to step up and care for their loved ones due to financial constraints or a lack of available in-home care. Let's amplify their voices and advocate for resources and assistance to ease their burden. Read The Wall Street Journal article to understand the profound impact of caregiving on our children and the urgent need for support: https://lnkd.in/eUJTBsi5 #Caregiving #YoungCaregivers #Support #Empathy #ChildrenCaringForFamily

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I appreciate how Alice Maggiore emphasized that PR, advertising, and marketing* are all different fields although there is overlap (and that’s usually because of a lack of resources). As the region grows, our communicators need the resources, either in-house or through agency support to manage internal growth effectively! * Not to mention design, video production, social media management, web development, event planning, etc that all falls into the “communications” bucket!

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Last week, I had the chance to attend the PRWeek Healthcare Conference in NYC with my colleague, Theresa Liddy Dolge. I enjoy this conference every year, not simply because it’s fun to reunite with former colleagues and clients, but we get to hear from and connect with industry leaders on some of the most pressing health issues. Here are some of the biggest learnings we took away: 👩‍⚕️ Women’s health was a hot topic, with period positivity serving as the opening keynote. While progress has been made in how we talk about and treat menstruation, women in the US – more than in any other country – still face shame and restrictions related to their periods, including a lack of free period products in schools. Brands have an opportunity to lean into existing gaps to address women’s health head on and educate consumers in a positive way. 🤝🏼 Authenticity is key in creating partnerships to advance health equity. Organizations that meet communities where they are can make a bigger, more positive impact. 🔓 Weight stigma and bias are pervasive in our society. Although we’re seeing significant innovations in how we treat excess weight with anti-obesity medications, they are out of reach for many people living with obesity due to high costs or supply issues. It’s clear we can’t simply educate about obesity and weight health – we have to support and advocate for systems that ensure greater access to treatment. 👩🏾‍🤝‍👨🏻 What we say and how we say it is critical – particularly when trying to reach historically disregarded communities. From grassroots organizations to advocacy at the state level, it’s important for healthcare communications to be backed and informed by research and have set KPIs to maximize impact. As healthcare continues to evolve, our mission at Inizio Evoke Comms remains the same, to make health more human. I’m proud today and every day to be part of a forward-thinking global agency that supports clients in advancing health and wellbeing for patients and communities around the world.  #PRWeekHealthcare #Pharma #Communications 

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Healthcare marketers, check out our latest blog post about the importance of public health awareness campaigns. My colleague, Sarah Gambell offers her insight! #healthcare #marketing

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Planning your channel strategy for an upcoming medical conference? Check out this article from Amanda Changuris breaking down volume of conversation on X. ⬇️

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‘For seasoned agency execs John Duffield & Walter T Geer III a lived experience has proven the ultimate teacher’- The sub line for the MM+M article that brought my AI-powered open heart surgery journey to life. Here’s some excerpts from this amazing story courtesy of Marc Iskowitz. 🫀 Both were seasoned agency execs, with an emphasis on marshaling cutting-edge technology for creative campaigns in healthcare. And 𝐛𝐨𝐭𝐡 𝐰𝐞𝐫𝐞 𝐰𝐚𝐥𝐤𝐢𝐧𝐠 𝐭𝐢𝐦𝐞 𝐛𝐨𝐦𝐛𝐬. 🫀 Their first big realization involved the amount of work required on the patient’s part to compensate for disconnects in the system - 𝐃𝐮𝐟𝐟𝐢𝐞𝐥𝐝 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐝𝐫𝐨𝐯𝐞 𝐡𝐢𝐬 𝐦𝐞𝐝𝐢𝐜𝐚𝐥 𝐫𝐞𝐜𝐨𝐫𝐝𝐬 𝐟𝐫𝐨𝐦 𝐨𝐧𝐞 𝐡𝐨𝐬𝐩𝐢𝐭𝐚𝐥 𝐭𝐨 𝐚𝐧𝐨𝐭𝐡𝐞𝐫. 🫀 𝐃𝐮𝐟𝐟𝐢𝐞𝐥𝐝 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐚 𝐜𝐮𝐬𝐭𝐨𝐦 𝐆𝐏𝐓 (𝐚𝐧 𝐀𝐈) 𝐨𝐟 𝐡𝐢𝐬 𝐜𝐚𝐫𝐝𝐢𝐨𝐥𝐨𝐠𝐢𝐬𝐭, 𝐬𝐮𝐫𝐠𝐞𝐨𝐧 𝐚𝐧𝐝 𝐧𝐞𝐮𝐫𝐨𝐥𝐨𝐠𝐢𝐬𝐭. He then prompted the AI to create a specialists’ summit, having them query each other about his treatment plan. 🫀 For his seven-year-old son, who’s a basketball fan, 𝐃𝐮𝐟𝐟𝐢𝐞𝐥𝐝 𝐚𝐬𝐤𝐞𝐝 𝐡𝐢𝐬 𝐀𝐈 𝐟𝐨𝐫 𝐚𝐧 𝐚𝐧𝐚𝐥𝐨𝐠𝐲 𝐝𝐫𝐚𝐰𝐢𝐧𝐠 𝐨𝐧 𝐌𝐢𝐜𝐡𝐚𝐞𝐥 𝐉𝐨𝐫𝐝𝐚𝐧 𝐚𝐧𝐝 𝐌𝐚𝐠𝐢𝐜 𝐉𝐨𝐡𝐧𝐬𝐨𝐧. The AI reimagined his leaky heart valve as Jordan shooting a basket and Johnson blocking and swatting it back out. We hope our experiences can help and inform others dealing with anything similar. Link here: https://lnkd.in/eS6hYmsG #heart #surgery #healthcare #artificialintelligence #patient #healthtech #innovation

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Want to know what healthcare brands are thinking about for PR and communications in 2024? Check out the thoughts from my colleague Stephanie Fergione in PRWeek! #PR #Communications #Healthcare #AI

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As GoLocal reported this weekend, "Providence’s Most Valuable Office Building Devalued 40% - Major Implication for City’s Finances" Here's how. #providence #rhodeisland #commercial #residential #office #homeowner #renter #realestate #city #municipal #government #taxes

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Great post from Grace Carney Union Square Ventures on The Fragmentation Of Search: https://lnkd.in/egwnR95D Are consumers willing to pay for Search? We'll be able to answer that question in a subset of what current search excludes, when we launch our edtech MVP of MakeLoveNotPorn Academy in a few months' time: https://lnkd.in/e3jbrak6 - the aggregator hub for the best of the world's #sexed, searchable by age-appropriateness, cultural sensibility etc. At a time when open healthy #sexed is being censored and deplatformed everywhere (including deliberately in search), parents and teachers have told me for years, we'll pay anything for this service (while VCs/investors have refused to fund anything to do with this topic). We'll see - watch this space 😎

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PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

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With new applications for AI, hybrid care models and digital-first documentation and health data access/exchange, technological innovation in the healthcare sector is moving a mile a minute. That said, the data show some of these advancements are at odds with the human elements that make the delivery of care both an art and a science. The latest report from our U.S. Healthcare team at Hill & Knowlton dives deeper into how we can keep people at the center of their care, regardless of how the industry landscape continues to evolve. https://lnkd.in/eafrhHFK

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It was incredibly refreshing to be reminded of the power of empathy, authenticity, and human connection at the #FiercePharmaPR West summit this week. These themes were threaded in every talk from M+A, to corporate reputation, to leadership comms, to culture. A few other gems: -- Brands are built from the inside out (courtesy of Myesha Lacy): Employees need to be a priority audience. Focus as much, if not more, on the art of retaining, as you do on attracting. --Build your lifelines: Whether you are an “n of 1” or a team of 60+, don’t underestimate the power of “lifelines” and build your network outside of your immediate company or team to tap for counsel + diverse viewpoints. --Be the pressure tester: It’s easy to drink the Kool-Aid, but use the trust you’ve established and your understanding of what stakeholders respond to to be the pressure tester (h/t to John Lacey) --Blur the lines: Communicators wear many hats, and at times it can be daunting. But this all-encompassing view across stakeholder audiences (from media to investors) – and your ability to simplify complex topics – is a business advantage that’s worth embracing (via Tyler Marciniak and Greg Mann) --A case for thought leadership: Your corporate brand is only as strong as the leadership in the company (Kimberly Kraemer said it best). What I’d add is AI search is coming – what will it ingest and what will it spit out? There has never been a more important time to build a digital footprint and presence. Consider the content you own and what you can influence (and perhaps that could move your executives to get on LI too!).

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Thanks for having me on your podcast, Dana Snyder. This case study proves the power of listening. Have a listen and let me know what you think: https://lnkd.in/eFHBbH6H

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When we think about advancements in leadership and innovation in healthcare, we’re seeing medical affairs develop their growing social media followings. Distinct from corporate accounts, these teams define what’s important to them and share it with their followers. But other medical affairs teams remain reluctant—and that’s a shame because they are missing out on the chance to connect with the HCPs, patients, and care partners who are active online and conducting their own research. That's why the SOMEMA Index created by Tim Mitchell, Managing Director of Medical Communications & Innovation, Klick Health, is essential. It provides a clear framework for medical affairs to quantify and enhance their social media outreach, ensuring strategic growth that aligns with our industry’s goals. Tim explains his rationale here and this article includes: - The rising significance of individualized social media platforms within medical affairs - The necessity for robust measurement strategies to guide social media engagement - The potential of social media to foster deeper connections with the medical community Learn more about the impact of SOMEMA and how it can transform your approach here: https://bit.ly/3UaQNHv

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In defense of the humble campaign brief. This often overlooked but critical foundational tool can have a massive impact when planning and activating campaigns. I had the pleasure of contributing an article to the Swaay.Health Marketing Community on behalf of StudioNorth, discussing how briefs will benefit your internal team AND your agency partner. Check it out for some practical tips and tricks - and let's connect at Swaay! https://lnkd.in/gpRbZMXi

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