Matt McNally’s Post

One big takeaway from AdLab Health Marketing Summit? Now is the time to create a shared vision for our industry's future. In this panel moderated by Christopher Paquette (Founder and CEO, DeepIntent), Joshua Palau (VP of Performance Media, Pfizer), Brian Malinowski (EVP of Business Intelligence, Publicis Collective), and Wei Han Frank Lin (VP and GM of Digital Media, IQVIA) explain why interoperability is essential for executing that vision. Read the recap: https://bit.ly/4bcKp8y

Achieving excellence in healthcare marketing is a critical endeavour, particularly in today's competitive landscape. Hospitals must adopt effective strategies to connect with and engage their target audiences successfully. This involves building a robust online presence and using digital tools to reach patients. Data analytics plays a crucial role in understanding patient preferences and tailoring marketing efforts accordingly. By adopting patient-centric marketing approaches and harnessing technology, hospitals can not only improve their outreach but also provide more personalised and effective care to their communities. This underscores the importance of hospitals adopting effective healthcare marketing strategies to thrive in the evolving healthcare industry. #FutureOfHealthcare #HealthcareMarketing #MarketingStrategy

Data-driven marketing seems daunting? Not with Trizone Healthcare. We decode data to understand your audience better, leading to improved marketing decisions and enhanced patient engagement. #datadrivenmarketing #healthcare #marketing #trizonehealthcare

❌ Doctors shouldn’t post on social media. ❌ If you need to market your practice, it means you are not a good doctor. ❌ I have a website for my practice. What else do I need? ✅ 65% of millennials and 43% of all adults feel it’s appropriate to contact their physician via social media. ✅ 72% of patients read online patient ratings and reviews when making decisions about healthcare facilities or physicians. ✅ 77% of patients use search engines before booking an appointment. That is why you need SEO and social media to enhance visibility. PS: Links to all the data claims are in the comments. For the record, at Likhyani Healthcare Solutions, we are dedicated to revolutionizing Online Healthcare Marketing globally. If you’re in search of a partner who transcends traditional marketing to deliver exceptional results, look no further.

"Whether you lead a hospital system or sit somewhere else in the healthcare ecosystem, your marketing strategy needs to move past the consumer/patient focus of most marketing strategies today." – Maurya Overall While I am a firm believer in connecting with your audience, first and foremost, the healthcare space is sometimes unique in its approach to marketing. It has to be. Personalization is important, but stories carry brands and treatments a lot further. Patients like to know that what's waiting around the corner is a guarantee, not a promise of what might be. Investing in technology and data is what brings this focus into true impact for the healthcare community. #Healthcare #Marketing #AI #DigitalTransformation #Metrics

Healthcare marketers must navigate the evolving digital landscape while understanding how patients find quality care. Benefit from in-depth research on current and predicted trends in marketing and healthcare, including healthcare marketing, by downloading our whitepaper. #healthcaremarketing #digitalhealth #patientcare #healthcaremarketingtrends #advance360health https://lnkd.in/e58ZizAy

Life science marketing isn’t solely about selling. It’s about connection. From key messaging and strategy to targeted media advertising to introducing patients to the vital correct treatment, connection is a fundamental pillar in the life sciences and healthcare spaces. Learn more about the crucial role marketing plays in the digital health industry from Bracken’s Senior Partner Jen Yip here: https://lnkd.in/eqkPKwkY #Marketing #LifeSci

Thanks for Sharing Josef Ornegri! I'd like to add the following: In the ever-evolving landscape of healthcare marketing, we're witnessing a transformation like never before. Digital marketing is at the forefront, and the use of first-party data is proving to be a game-changer. 📊💡 🌐 The Reach of NJ.com and JerseysBest.com These publications are trusted sources of information, reaching a vast audience in the New Jersey area. Leveraging their platforms is a smart move in our digital healthcare marketing strategy. 🎯 The Benefits of Using First-Party Data 1️⃣ Personalized Engagement: First-party data allows us to understand our audience on a deeper level, tailoring our messages to their unique needs and preferences. 2️⃣ Enhanced Patient Trust: Trust is critical in healthcare. Using first-party data from reputable sources like NJ.com and JerseysBest.com reinforces our credibility. 3️⃣ Targeted Campaigns: With the wealth of data at our disposal, we can craft highly targeted campaigns that resonate with the right individuals, ensuring our message is heard by those who need it most. 4️⃣ Improved ROI: Efficient marketing means better returns on investment. First-party data ensures we're not wasting resources on irrelevant audiences. 📈 Real-World Success Stories Let's take inspiration from healthcare organizations that have harnessed the power of first-party data. They've seen increased patient acquisition, better retention rates, and improved brand perception. It's a win-win! 💬 Your Thoughts? What are your thoughts on digital healthcare marketing with first-party data? How can we further harness the potential of NJ.com and JerseysBest.com in our strategies? Let's discuss in the comments below! 💪 Let's Drive Healthcare Forward Together We're excited about the future of healthcare marketing. By utilizing first-party data and partnering with esteemed publications like NJ.com and JerseysBest.com, we can make a meaningful impact on the health and well-being of our community. #HealthcareMarketing #DigitalMarketing #FirstPartyData #NJCom #JerseysBest #HealthcareInnovation

Life science marketing isn’t solely about selling. It’s about connection. From key messaging and strategy to targeted media advertising to introducing patients to the vital correct treatment, connection is a fundamental pillar in the life sciences and healthcare spaces. Learn more about the crucial role marketing plays in the digital health industry from Bracken’s Senior Partner Jen Yip here: https://lnkd.in/gxmTM6xQ #Marketing #lifesciences #messaging

Here's a snippet of a recent Advance Media New York (AMNY) Health Marketing Article: Today’s patients are more informed than ever. They choose their healthcare providers carefully, researching symptoms, reading online reviews and seeking referrals on social media. In short, today’s patients expect more from their healthcare providers and health systems. To meet those expectations, they should expect more from their marketing. “We're not just marketers; we're healthcare insiders. Our strategy combines tailored, cutting-edge digital marketing with a profound understanding of the industry,” said AMNY Senior Healthcare Account Executive Taylour Leone. “We can boost revenue while strengthening patient trust and increasing patient visits. From small practices to large-scale healthcare facilities, we have the tools and expertise to act as a full-service marketing team or we can simply be an extension of your marketing team.” Interested in a complimentary healthcare marketing consultation? Reach out to me at tleone@advancemediany.com or by calling 315-286-1884 today! #healthcare #healthcaremarketing #digitalmarketing #marketingagency #marketing #advertising