Matt McNally’s Post

At MediaPost's Brand Insider Summit Pharma & Health, our VP of Healthcare Sales, Michelle Lenzo (she/her), caught up with Molly Farrell, Director of Programmatic Media at Publicis Health Media, and Agatha Szerejko, Media Director at Good Apple. ▶️ Watch Michelle, Molly, and Agatha discuss their main takeaways from the conference in the clip below. #healthcareadvertising #custompatienttargeting #mediapostinsidersummits

🦇 A SCARY thought 🎃 - Pharma companies have unique therapies and medical strategies, but their stakeholder lists are often the same as everyone else's! Our stakeholder mapping and identification insights are unique to your therapy area. And by 'stakeholder,' we mean any voice that can impact, influence, and inspire the success of your brand strategy. From long-established patient groups to cause-driven online communities to key centers of excellence, the truly global to the very local. It's a world where every corner holds secrets waiting to be unveiled. To discover more about our Stakeholder Mapping services, visit our website - KOL Insights – Stakeholder Services (vmlyr-kolinsights.com) where we have brewed a potion for successful stakeholder mapping. 🧙♂️🕸️ ("KOL Insights at VMLY&R Health" – formerly known as System Analytic) #StakeholderMapping #KOLMapping #Medicalstrategy #KOLInsights 

In today’s U.S. #healthcare market, it’s critical that commercial #pharma brand leaders ensure their field teams are enabled to engage #HCPs with the right message at the right time. In our new panel discussion, Matthew Smith hosts #IQVIA experts Christie Conn, Kirk Harmon, and Javier "Jave" Castillo for a deep dive into dynamic deployment and Agile Brand Promotion. Listen here: https://bit.ly/3PErnyo

𝗖𝗛𝗖: 𝗮𝗻 𝗶𝗺𝗽𝗲𝗿𝗶𝗼𝘂𝘀 𝗻𝗲𝗲𝗱 𝗳𝗼𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 We see now an imperious need to bring strategic clarity on the Consumer Health Care vertical (dynamics & unique characteristics, key players strategic frameworks, success drivers per CHC category, success & failure cases) for multiple reasons: i) Increasing competition within CHC owing to big pharma carve-outs of their CHC units, accelerating M&A activity from FMCG incumbents & PE ii) Generally, the most complex vertical within the entire FMCG industry iii) Specifically, a poor level of understanding of CHC success drivers (esp. des-averaged per category & sometimes market archetype) & key players strategic frameworks iv) Many underperformers for too few outperformers v)  Majority of capital spent on M&A on CHC did not deliver a ROI vi) Many myths to bust (easy growth, low competition, large opportunity to consolidate market share, M&A will be the key…) Our perspective in the publication below: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗕𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗧𝗵𝗲 𝗖𝗼𝗱𝗲 𝗢𝗳 𝗢𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗻 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗛𝗲𝗮𝗹𝘁𝗵 𝗖𝗮𝗿𝗲 (𝗖𝗛𝗖), 𝗞𝗲𝘆 𝗪𝗶𝗻𝗻𝗲𝗿𝘀 & 𝗟𝗼𝘀𝗲𝗿𝘀 𝗔𝗻𝗱 𝗦𝗲𝘃𝗲𝗻 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀 𝗢𝘃𝗲𝗿 𝟮𝟬𝟮𝟰-𝟮𝟬𝟯𝟬 https://lnkd.in/eeCZYWmt To get the corresponding deck, please leave your name in comment & allow us few days There is no profitable growth scarcity on CHC. Only an inability to address opportunities & fully leverage Existing assets Exciting times 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg #consumerhealth #healthcare #strategy Frederic Fernandez & Associates Bayer Haleon Kenvue Sanofi STADA Group Cooper Consumer Health Karo Healthcare Procter & Gamble Nestlé Health Science Unilever Reckitt Church & Dwight Co., Inc. Colgate-Palmolive Perrigo Company plc

Staying ahead of the curve in the Healthcare Professional engagement has never been more important. Discover the latest strategies and insights by giosg in our new guide – and join the conversation on the future of pharma engagement 💡 🔗 https://lnkd.in/datiEyUV #HCPengagement #pharmamarketing

‘Impression share’, ‘share of voice’, ‘coverage’...It's time for Pharma to move beyond awareness metrics that simply create noise 🙉. To influence prescribing decisions and connect with patients, strategic plans and performance metrics matter more than ever. Meet Pippa Short, Medico's Strategy Engagement Lead. With 10+ years in pharma and consumer healthcare. Pippa was recently chosen to represent the PAGB, the consumer healthcare association's 5-year strategy group alongside top life science organisations such as Bayer, Sanofi, Reckitt, Viatris and Haleon. As our Strategy Lead, Pippa identifies connections between trends and client needs, addressing key marketing and communications challenges. If you need sharper digital strategies and analytics to unlock real performance for your products, get in touch. It’s time to tune out the noise and focus on strategic value. #pharmamarketing #strategy #digitalhealth #performance

Our last webinar shed light on the issue of trust between HCPs and pharma. We explored the main problems and uncovered key matters like transparency, the need for balanced content, and meeting HCPs where they are. Check out our article for 6 takeaways to support your digital engagement strategy and build trust with HCPs.   #hcptrust #digitalstrategy #pharmainnovation 

In today’s U.S. #healthcare market, it’s critical that commercial #pharma brand leaders ensure their field teams are enabled to engage #HCPs with the right message at the right time. In our new panel discussion, Matthew Smith hosts #IQVIA experts Christie Conn, Kirk Harmon, and Javier "Jave" Castillo for a deep dive into dynamic deployment and Agile Brand Promotion. Listen here: https://bit.ly/47Y6ntY

Have a look. Gives a great overview on the details of consent & preference management and how OptInsight can support you.

“From patient brand sentiment to legacy HCP relationships—the level of competitive brand insights is almost endless. We need tools that allow for the flow of granular competitive insights, but given the volume of data, these need to be captured in an easily digestible format aimed at driving action. Welcome WellScore.” Adam S Cohen, SVP, Product & Solution Design and The Product Lab @ PHM, PHM’s boundary-breaking product incubator, work each day to create solutions to reflect the current state of health media. Among these is WellScore, PHM’s competitive insights engine, designed to provide an actionable understanding of the current media landscape for PHM’s clients. Read more on WellScore and The Product Lab’s innovative approach on PHM Perspectives!