Maricelle Rodriguez’s Post

Ever thought about the similarities between beauty and gaming? L'Oreal's Kim Dirckx and Wavemaker's Alex Altman certainly have. 🕹️💄 With virtual worlds and brand causes in mind, gaming is becoming a key focus for the leading beauty company. Check out their discussion from Cannes 2024 to discover more about this fresh approach: https://lnkd.in/eusFsq-B

🎉 Exciting news! 🎉 We're thrilled to introduce Alycia Mason as CEO of Wavemaker U.S. starting late July! Alycia will lead U.S. operations and client relationships, leveraging her decades of experience in driving transformation and growth for major brands. 📈💪 Please join us in giving Alycia a warm welcome to the Wavemaker family! 🧡 For more details about Alycia's appointment, click here: https://lnkd.in/e3TZ3cb7

Humans are evolving beyond traditional boundaries, as the philosophy of merging with machines gains significant traction. Artificial Intelligence, Virtual Technology, Biotech, and Genetics are pushing the limits to redefine human nature, expand our intelligence and extend our lives. The concept of the Technological Singularity, a hypothetical future event where AI surpasses human intelligence, suggests that technological progress may lead to irreversible and unpredictable consequences, making it difficult for humans to keep pace. As we enter the Fifth Industrial Revolution, characterized by humans and machines working together, Mindshare’s #ID Culture research reveals that 70% of people believe technology introduces both novelty and unforeseen outcomes.

📣 Sign up for an exclusive webinar on the 9th July as we launch brand new research! With nearly 60% of all online purchases made when people are out and about, Out of Home has become a crucial channel for brands aiming to drive on-the-go purchases. We’ll be releasing new data from an in-depth study conducted in partnership with Cebr and Media Owners Clear Channel UK, JCDecaux UK and Global, which illustrates the extensive impact OOH media investment has on retail spend. Register here https://lnkd.in/eXVd7Bct #OOH #Research #Webinar

noplace, a new app drawing inspiration from MySpace and Twitter, has quickly soared to the top of the Apple App Store charts shortly after its public launch. Founded by Tiffany Zhong, a serial entrepreneur and investor with a keen eye for consumer trends, noplace initially gained traction during its invite-only phase before expanding to a wider audience. Designed for Gen Z users seeking an interactive and customisable social experience, noplace focuses on a text-based feed where users can share real-time updates about their activities, interests, and thoughts.

In today’s fast-paced industry, challenges can impact mental health, but we can all make a difference.    Josh Krichefski, our UK CEO joined a panel discussion at MAD//FEST LONDON this week on how to support your teams mental wellness. Josh emphasised the importance of sharing, especially for men, creating a more emotionally aware culture. He also noted that maintaining perspective is crucial for preserving mental wellbeing.

Exciting news! We are thrilled to announce that Alycia Mason will be joining us as the new CEO of Wavemaker US! Alycia's strong drive for business transformation and marketing excellence will undoubtedly make a significant impact on our clients during this crucial time in the industry. With her expertise in brand and agency leadership, she will be overseeing operations and client relationships for Wavemaker US. We can't wait for Alycia to start at the end of July and lead us to even greater success! For more details, check out the announcement here: https://lnkd.in/eDKzfTjd #GroupMUS

Check out this stunning OOH design for the newest season of Bridgerton on Netflix! The 126 m² poster on Avenue Louise in Brussels is surrounded by beautiful silk flowers, giving it a unique 3D appearance. Over 3,200 silk flowers were used for this campaign and will be repurposed after it ends. Shoutout to Wavemaker Belgium and blowUP media for this amazing activation! 💎

💡 It was a day filled with insightful discussions as we heard from our leaders, Elton Dsouza, Nic Jones, and Prayarana (Pray) in conversation with MetLife's Agnisha G. and The Coca-Cola Company's Joy Orteza, alongside industry leaders on the panels at this year's ATS Singapore. A huge thank you to the ExchangeWire team for the opportunity and congratulations on yet another successful event! 👏 https://lnkd.in/eBe9j-M4 #ATSS24 #BreakthroughForBrands #NewCommunicationsEconomy

In the dynamic world of content creation, one trend is becoming increasingly clear: viewership tends to follow content spending. 👀 This is true whether the content comes from professional studios, individual creators, or AI. Despite worries about subscription overload, there's still potential for growth in consumer spending on video services. Companies like Netflix, YouTube, and Amazon continue to heavily invest in content, they're leading the race for global viewership. But can traditional media companies keep up? Learn more in this TYNY Midyear forecast: https://lnkd.in/eMGE3uXc #ThisYearNextYear