Maricelle Rodriguez’s Post

In the dynamic world of content creation, one trend is becoming increasingly clear: viewership tends to follow content spending. 👀 This is true whether the content comes from professional studios, individual creators, or AI. Despite worries about subscription overload, there's still potential for growth in consumer spending on video services. Companies like Netflix, YouTube, and Amazon continue to heavily invest in content, they're leading the race for global viewership. But can traditional media companies keep up? Learn more in this TYNY Midyear forecast: https://lnkd.in/gCsyC79i #ThisYearNextYear

In the dynamic world of content creation, one trend is becoming increasingly clear: viewership tends to follow content spending. 👀 This is true whether the content comes from professional studios, individual creators, or AI. Despite worries about subscription overload, there's still potential for growth in consumer spending on video services. Companies like Netflix, YouTube, and Amazon continue to heavily invest in content, they're leading the race for global viewership. But can traditional media companies keep up? Learn more in this TYNY Midyear forecast: https://loom.ly/M-OuIuk #ThisYearNextYear

In the ever-changing realm of content creation, one noticeable trend is emerging: where money goes, viewership often follows. 👀 Whether it's content from big studios, independent creators, or AI, the correlation between spending and viewership is evident. Despite concerns about too many subscription options, there is still room for growth in consumer spending on video services. Netflix, YouTube, and Amazon are among the companies pouring resources into content creation, positioning themselves as frontrunners in the global viewership race. The question remains: can traditional media companies compete? Find out more in the latest TYNY Midyear forecast: https://lnkd.in/ejv3sAvv #ThisYearNextYear

Where would we be without "MANGA" in our lives?⚡️ That's Meta, Apple, Netflix, Google (Alphabet Inc.) and Amazon. Here's a decade of their stock market run visualized! 👀 ----------- I'm thankful to the minds who've helped me shape up my learnings in visual content creation. Here's hoping to learn more from you all Sjoerd Tilmans 📊, James Eagle, Preyash Shah, Selin Oğuz,Tristan Guillevin, Kevin Wee, PhD, Aaron Foyer, Athul Alexander and so many others! Keep on rocking! 🥂 #finance #stockmarket #techgiants #visualization

When we have so much content at our fingertips, that we now face the issue of finding content. Whilst AI and data assists us in finding relevant content suited to us based on previous viewing, it removes the opportunity to “find something”, as we may have done when flicking channels on TV… So how do we find content outside our peripheral in a digital world?

Delighted to share this NAB Amplify interview with our CTO, Alain Nochimowski, which looks at how generative AI is changing video personalization and some of the issues involved with its implementation. https://hubs.ly/Q02B3R_R0 #genai #broadcasting #personalization

Ryan Broderick tries to define the current wave of (AI generated and not) content slob and succeeds I think https://lnkd.in/d8kWktmx : "Content slop has three important characteristics. The first being that, to the user, the viewer, the customer, it feels worthless. [...] The next important feature of slop is that feels forced upon us, whether by a corporation or an algorithm [...] But the last feature is the most crucial. It not only feels worthless and ubiquitous, it also feels optimized to be so" I think it is important to connect #genAI output and whatever Disney is pushing on their streaming service etc. The whole "AI" narrative didn't start to undermine the value of authorship and expression, capitalism did it first in order to squeeze more bucks out of its existing properties (that's one of the reasons for why for a long time very little "new" relevant media properties emerged). #genAI is really just capitalism's logic put into code.

On this week's episode of the Toolkits Show: Jack Marshall and I went deep (very deep!) into AI and what the recent streak of OpenAI deals with publishers means for news, journalism, content marketing and more. Plus, I made Jack admit that he would totally live in an apartment designed by Aston Martin. Listen below!

Wondering why your favorite creators hit 1M+ views every time they post while your content gets lost in the void? Comment "Viral" and I'll send over our latest blog right to DM. I break down exactly how top creators consistently use this formula to go viral. Here’s a quick sneak peek - We've uncovered what makes the algorithm tick by working with leading creators for the past two decades. The secret lies in a metric most people overlook - The Watch Time. The longer people watch, the more the algorithm loves you. Why? Because eyeballs = ad dollars. It's as simple as that. So all you need to do is give the algorithm what it wants. But how do you keep those eyeballs glued to your content? The art of going viral has 3 essential parts: - Hook: Grab them in 3 seconds flat - Suspense: Keep them on the edge of their seat - Payoff: Deliver the goods