🎉 Exciting news! 🎉 We're thrilled to introduce Alycia Mason as CEO of Wavemaker U.S. starting late July! Alycia will lead U.S. operations and client relationships, leveraging her decades of experience in driving transformation and growth for major brands. 📈💪 Please join us in giving Alycia a warm welcome to the Wavemaker family! 🧡 For more details about Alycia's appointment, click here: https://lnkd.in/e3TZ3cb7
Maricelle Rodriguez’s Post
More Relevant Posts
-
Navigating brand safety in today's digital world is increasingly challenging for brands. This year at Cannes Lions International Festival of Creativity, KINESSO's US CEO, David Mataranglo joins experts from Integral Ad Science, Meta, and Kenvue for an insightful panel exploring effective strategies to manage ad context and suitability across social media, specifically amid major global events. Follow us for future highlights from this conversation! IPG Mediabrands #KINESSO #CannesLions2024 #BrandSafety #SocialMediaMarketing #ThoughtLeadership
-
-
We are super stoked to see Dentsu ranked #2 in Asia's most creative network of 2023. 💯 Big shoutout to all the team members for their creative brains and hard work to make this happen!💪🏻 Let us keep hustling, this is just the beginning of reaching the #1 rank in sight. 🏆 #Dentsu #CampaignBriefRanking #CreativeNetwork #Advertising
-
-
The world’s top communication and marketing groups by revenue. Note the rise of Accenture and Deloitte. As somebody who works in the space between agencies and management consultants it confirms what I've been experiencing, as per my recent short blog: https://lnkd.in/eBE3pz4i
THE LEADING AGENCY GROUPS OF THE WORLD ARE AS … The Ad Age report is out of the leading #communication and #marketing groups globally for the year ended 2022 While there’s WPP at the top, what’s really interesting is to see how in the last couple of years it’s companies like Accenture Deloitte and even IBM that have made it to become in the top 10 itself What’s also interesting is the emergence of agency groups from APAC like dentsu Hakuhodo Inc. INNOCEAN Cheil Worldwide in the top 15 and to think that few years ago some of these agencies were set up to primarily take care of their core #brands be it LG Electronics or a Samsung Electronics and we could very well see them going down the route of how MullenLowe Lintas Group was created for Unilever Then of course there’s a couple of new age ones like Quad Stagwell and S4 Capital Group too It’s these top 20 who literally work for the largest #brands in the world and yet it’s the emergence and growth of #digitalmarketing services that are also continually making these giants even larger and Deloitte is a perfect example of the same While these are the global numbers as per the #reports it’ll be interesting to see such a revenue sheet of the agencies in India too that has been compiled and see their rankings in terms of billings/ revenues Courtesy Ad Age
-
-
A few very personal thoughts on strategy, creativity and everything in between. Hoping to hear from people who disagrees with my words. That's how the best conversations start (and ideas). Thank you LBBonline - Little Black Book for the space and opportunity to share my views. #vmlyr #vml #vmlyrcommerce #lbbonline #strategy #creativity #advertising #ideas #culture #problemsolving #simplicity #effectiveness #marketing
VMLY&R Dubai's head of strategy, Fabio Medeiros on keeping an open mind, being humble and why there is no reason to over intellectualise a problem.
-
Ex-McKinsey Partner, Ex-Investment Banking MD, now: Helping clients BEAT INFLATION - CONSULTING - TURN INFLATION RISKS INTO OPPORTUNITIES
THE WORLD IS CHANGING - TWO IMPORTANT OBSERVATIONS 1) Wow, tech/consulting companies penetrate advertising, a formerly "purely creative" industry: Accenture, Deloitte, and IBM. 2) Asia is coming: Four Asian players now in the top 16 advertising agencies. Two out of South Korea! The latter is a further indication for one of my predictions in THE WORLD OF TOMORROW: Asian countries assume global political and economic leadership, while the Western Developed World is past its peak in influence. #asia #theworldoftomorrow #future
THE LEADING AGENCY GROUPS OF THE WORLD ARE AS … The Ad Age report is out of the leading #communication and #marketing groups globally for the year ended 2022 While there’s WPP at the top, what’s really interesting is to see how in the last couple of years it’s companies like Accenture Deloitte and even IBM that have made it to become in the top 10 itself What’s also interesting is the emergence of agency groups from APAC like dentsu Hakuhodo Inc. INNOCEAN Cheil Worldwide in the top 15 and to think that few years ago some of these agencies were set up to primarily take care of their core #brands be it LG Electronics or a Samsung Electronics and we could very well see them going down the route of how MullenLowe Lintas Group was created for Unilever Then of course there’s a couple of new age ones like Quad Stagwell and S4 Capital Group too It’s these top 20 who literally work for the largest #brands in the world and yet it’s the emergence and growth of #digitalmarketing services that are also continually making these giants even larger and Deloitte is a perfect example of the same While these are the global numbers as per the #reports it’ll be interesting to see such a revenue sheet of the agencies in India too that has been compiled and see their rankings in terms of billings/ revenues Courtesy Ad Age
-
-
🌐 Agency Landscape Evolution: A Global Perspective 🌐 Our team recently delved into the latest Ad Age report on the leading global #communication and #marketing groups. The findings? Intriguing, to say the least! 🔍 Key Takeaways: • Traditional giants remain, but tech firms like Accenture, Deloitte, and IBM are climbing the ranks. • APAC’s rise is evident with agencies like dentsu and Hakuhodo Inc. making significant strides. • The digital marketing wave is not just a trend; it’s reshaping the industry. As we commented on the original post: “Fascinating to see the global agency dynamics! The rise of tech giants and APAC agencies is noteworthy. While the digital surge is clear, I’m keen to delve deeper into the socio-political and tech influences behind these shifts. How do regional trends, especially in India, play into this? Eager for more insights!” Join the conversation and share your thoughts on this evolving landscape. Let’s explore the future of marketing together! #AgencyEvolution #DigitalTrends #GlobalMarketingShifts
THE LEADING AGENCY GROUPS OF THE WORLD ARE AS … The Ad Age report is out of the leading #communication and #marketing groups globally for the year ended 2022 While there’s WPP at the top, what’s really interesting is to see how in the last couple of years it’s companies like Accenture Deloitte and even IBM that have made it to become in the top 10 itself What’s also interesting is the emergence of agency groups from APAC like dentsu Hakuhodo Inc. INNOCEAN Cheil Worldwide in the top 15 and to think that few years ago some of these agencies were set up to primarily take care of their core #brands be it LG Electronics or a Samsung Electronics and we could very well see them going down the route of how MullenLowe Lintas Group was created for Unilever Then of course there’s a couple of new age ones like Quad Stagwell and S4 Capital Group too It’s these top 20 who literally work for the largest #brands in the world and yet it’s the emergence and growth of #digitalmarketing services that are also continually making these giants even larger and Deloitte is a perfect example of the same While these are the global numbers as per the #reports it’ll be interesting to see such a revenue sheet of the agencies in India too that has been compiled and see their rankings in terms of billings/ revenues Courtesy Ad Age
-
-
THE LEADING AGENCY GROUPS OF THE WORLD ARE AS … The Ad Age report is out of the leading #communication and #marketing groups globally for the year ended 2022 While there’s WPP at the top, what’s really interesting is to see how in the last couple of years it’s companies like Accenture Deloitte and even IBM that have made it to become in the top 10 itself What’s also interesting is the emergence of agency groups from APAC like dentsu Hakuhodo Inc. INNOCEAN Cheil Worldwide in the top 15 and to think that few years ago some of these agencies were set up to primarily take care of their core #brands be it LG Electronics or a Samsung Electronics and we could very well see them going down the route of how MullenLowe Lintas Group was created for Unilever Then of course there’s a couple of new age ones like Quad Stagwell and S4 Capital Group too It’s these top 20 who literally work for the largest #brands in the world and yet it’s the emergence and growth of #digitalmarketing services that are also continually making these giants even larger and Deloitte is a perfect example of the same While these are the global numbers as per the #reports it’ll be interesting to see such a revenue sheet of the agencies in India too that has been compiled and see their rankings in terms of billings/ revenues Courtesy Ad Age
-
-
“Collaborations are lazy marketing” (anonymous CMO) 🤐 This week, a different kind of partnership caught my eye and got me thinking about how I categorically disagree with this comment. Collaborations are given a bad rap when they lack relevance. And we talk a lot about relevance in communications. But to be relevant, brands need to truly understand the lived experiences of the audiences they want to reach. They need to get the context. The Adidas x Émile-Samory Fofana collab is a great example of this. The parisian born artist, has dropped a line of all white football thobes designed to provide ultimate comfort “from the pitch to the prayer matt”. It’s contextually timely, coinciding with the Euros and ahead of the Olympics in Paris. And it leans heavily into cultural context, breaking down barriers for those who want to participate in a universal love for the game by wearing their favourite strip but in a way that aligns with who they are culturally. Collaborations with context are not lazy. They can connect with communities, driving brand love and loyalty. #Adidas #Brandcollaborations #Culture #PR #Communications
-
-
Amplify promotes internally and expands team to focus on Australia and APAC expansion… Congratulations to Karina Munoz and Claire Hewitt from our Australian office, who have both been elevated to the newly created roles of General Manager and Head of Production, respectively. And a warm welcome back to Paige Lewis who has rejoined the team as Head of Brand + Growth APAC and will focus on expanding Amplify’s footprint and client base across the region. Amplify Founder Jonathan Emmins: “Sydney was Amplify’s first international office outside the UK, and in many ways set the blueprint for the LA, NY and Paris offices that followed. Due to client demand, Amplify continues to grow globally. It’s both exciting and reassuring to have long-standing members of the team founding and leading Amplify’s global hubs and ensuring when it comes to cross-office collaboration a ‘borderless agency mindset’. So, as we grow globally and expand further in APAC, it’s great to welcome Paige back in the new role of Head of Brand + Growth (APAC). Having worked on big global campaigns for clients including adidas, Samsung and KFC, and with stints in both Amplify’s UK and Australian hubs, we can’t think of anyone better to lead this next stage of growth. With her drive, smarts and infectious enthusiasm Paige will be using her broad marketing experience to help clients, existing and new, build worlds, break formats and create culture across the region”. Regarding the promotions, Gareth Davies, Managing Partner, Amplify Australia said: “It’s a thrill to be able to promote from within to fill these leadership roles, rewarding their incredible work and contribution to the business over the years, whilst leveraging their expertise in their respective disciplines to further build our business, culture and legacy. We welcome this new generation of female leadership and look forward to the impact they’ll make to the agency and the industry.” Thank you to AdNews Australia, B&T, Campaign Brief, Mediaweek Australia , Mi3Australia, Roastbrief and Mumbrella for covering the news. Read the full article in Mumbrella here: https://lnkd.in/d6GuKAcU Find out more about Amplify here: https://lnkd.in/eWQ_e6m4 #agency | #news | #creativity | #career | #experientialmarketing | #content | #APAC
-
-
Today, we marked an incredible milestone for our team here at IPG Mediabrands . 🚀🚀🚀🚀 It was an absolute pleasure to meet and have fun with our team, and what a day it was! 🌟🌟🌟🌟 Not only we dive deep into the world of leadership skills, but we also found time to bon, and create lasting memories together. 💼💬 From insightful discussions to engaging activities, the energy in the hall was electrifying! ⚡⚡⚡ Watching our teammates embrace new challenges, exchange ideas, and showcase their unique talents was truly inspiring. 🤝💡 The moments like these that remind us why we're so passionate about what we do – because when we come together as a team, amazing things happen! 🌈 A huge shoutout to everyone who contributed to making this day a resounding success! 🙌 Your enthusiasm, dedication, and positive spirit made all the difference. Let's keep the momentum going as we embark on this exciting journey together! 🚀🚀🚀 Here's to many more unforgettable moments and achievements ahead! 🥂 #TeamworkMakesTheDreamWork #LeadershipJourney #CompanyCulture #TeamBuilding #WorkHardPlayHard #IPG #IPGmediabrands #Kinesso #digitalamarketing #pune #mumbai #paidsearch #paidsocial #advertising #digitalmarketers
-
