📣 Sign up for an exclusive webinar on the 9th July as we launch brand new research! With nearly 60% of all online purchases made when people are out and about, Out of Home has become a crucial channel for brands aiming to drive on-the-go purchases. We’ll be releasing new data from an in-depth study conducted in partnership with Cebr and Media Owners Clear Channel UK, JCDecaux UK and Global, which illustrates the extensive impact OOH media investment has on retail spend. Register here https://lnkd.in/eXVd7Bct #OOH #Research #Webinar
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Sign up below to find out how much #OOH influences offline AND online commerce (you might be surprised!) and how small changes to creative and strategy can make a big impact to sales. #OOHWorks
Join us for an exclusive webinar on the 9th July as we launch brand new research! With nearly 60% of all online purchases made when people are out and about, Out of Home has become a crucial channel for brands aiming to drive on-the-go purchases. We’ll be releasing new data from an in-depth study conducted in partnership with Cebr and Media Owners Clear Channel UK, JCDecaux UK and Global, which illustrates the extensive impact OOH media investment has on retail spend. Sign up here 👇 https://lnkd.in/ec9Kesun #OOH #Research #Webinar
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If you attended Advertising Week New York last week, you likely heard about the ongoing frequency challenge for brands – that excessive frequency in digital advertising can negatively impact the customer experience, resulting in ad fatigue. However, the opposite is true for #OOH advertising and Clear Channel Outdoor's Dan Levi serves up the data to prove it: ✔ People who see an OOH ad 14 or more times? They're 4x as likely to visit the advertised store. Read Dan's full piece on OOH's Superpower: Frequency ➡ https://lnkd.in/ewsWPzCr #AWNewYork23 #DOOH #adfatigue
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News alert ! Hold onto your seats because the latest annual French barometer (BUMP) is here, and it's painting a picture of unstoppable #growth in advertising revenues all the way through last year! Fresh off the press, the report highlights the incredible momentum of #OOH and #DOOH advertising. Curious about the trends that shaped 2023 and beyond? Let's dive in together and uncover the secrets to staying ahead of the curve for 2024 📰 Feel free to share what you're eager to see more of this year 👇 According to IREP (Institut de Recherches et d'Etudes Publicitaires) #mixmedia #advertising #France #AdAgency #MarketingTips
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According to the latest quarterly AA/WARC Expenditure Report, #OOH grew +4.4% in Q2 2023 and the UK's advertising market was up +1%. Despite this positive news, a predicted industry-wide decline of 4.5% YoY has marketers split on the best course of action. Our Chief Sales and Marketing Officer, Sarah Parkes, shares her opinion what lies ahead: "Brands are looking to invest in the advertising channels that will drive the most impact and deliver results ....With significant investment in technology and data-driven capabilities, OOH is not longer just a brand-building tool, but a performance channel that leads to sales." Read now: https://lnkd.in/e46xu-CP
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👀 People who see an OOH ad 14 or more times? They're 4x as likely to visit the advertised store. And let's not forget online and apps - those exposed to these ads 10 or more times were 10x more likely to install the app and 8x more likely to place a first order. What a great read about OOH's Superpower: Frequency Put our network of 1,500+ full-motion, frequency-driven, digital screens to work and see what OOH can deliver for your brands! #dooh #doohadvertising #ooh #retailmedia
If you attended Advertising Week New York last week, you likely heard about the ongoing frequency challenge for brands – that excessive frequency in digital advertising can negatively impact the customer experience, resulting in ad fatigue. However, the opposite is true for #OOH advertising and Clear Channel Outdoor's Dan Levi serves up the data to prove it: ✔ People who see an OOH ad 14 or more times? They're 4x as likely to visit the advertised store. Read Dan's full piece on OOH's Superpower: Frequency ➡ https://lnkd.in/ewsWPzCr #AWNewYork23 #DOOH #adfatigue
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Excessive digital frequency can cause ad fatigue, while OOH frequency proves those exposed are 4x as likely to visit the advertised store. Read below why investing your ad dollars in OOH is drives results.
If you attended Advertising Week New York last week, you likely heard about the ongoing frequency challenge for brands – that excessive frequency in digital advertising can negatively impact the customer experience, resulting in ad fatigue. However, the opposite is true for #OOH advertising and Clear Channel Outdoor's Dan Levi serves up the data to prove it: ✔ People who see an OOH ad 14 or more times? They're 4x as likely to visit the advertised store. Read Dan's full piece on OOH's Superpower: Frequency ➡ https://lnkd.in/ewsWPzCr #AWNewYork23 #DOOH #adfatigue
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More trends in #OOH to be aware of in 2024 ✨💫 1️⃣ The role of OOH within the Retail Media ecosystem will continue to gain momentum and #DOOH will become a pivotal player in every shopper marketing strategy. 2️⃣ OOH agencies and Media Owners will continue to integrate AI to improve efficiencies, creative and copy to create even more effective OOH campaigns. What are your predictions for OOH in 2024?
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𝗘𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝗵𝗼𝘄 𝗢𝘂𝘁 𝗼𝗳 𝗛𝗼𝗺𝗲 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗨𝗞 𝗲𝗰𝗼𝗻𝗼𝗺𝘆? 👀 Clear Channel UK joined forces with Outsmart OOH, PwC UK, and other media owners to find the answers. 🔍🕵️ Explore the findings here 👇 🔗 https://okt.to/STVeCf #OOH #OOHAdvertising #OOHMedia
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Have you ever thought when watching a video online «I’m so tired of that ad, I see it all the time.» This very insightful article explains the pitfalls of too high frequency in online advertising versus the same effects on Out-Of-Home advertising. The findings are in line with the fact that OOH is one of the least irritating marketing channels. Imagine if you saw the same online ad on YouTube 14 times (yes, the same brand stops your video 14 times). And then, imagine seeing the same OOH-ad 14 times. The research the article points to shows that for OOH, the more exposure, the better. But for online advertising, you have to balance the frequency if you want to keep a positive perception of the brand and prevent ad fatigue. Although there might be a slight difference between America and Europe, I think this is relevant. Good read!
If you attended Advertising Week New York last week, you likely heard about the ongoing frequency challenge for brands – that excessive frequency in digital advertising can negatively impact the customer experience, resulting in ad fatigue. However, the opposite is true for #OOH advertising and Clear Channel Outdoor's Dan Levi serves up the data to prove it: ✔ People who see an OOH ad 14 or more times? They're 4x as likely to visit the advertised store. Read Dan's full piece on OOH's Superpower: Frequency ➡ https://lnkd.in/ewsWPzCr #AWNewYork23 #DOOH #adfatigue
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Another trend in #OOH to be aware of in 2024 ✨💫 1️⃣ OOH is well known for its ability to provide broad reach and deliver brand fame, in 2024 we’ll see advertisers revisit the channel’s number one strength What are your predictions for OOH in 2024?
