Fullpath ’s Post

📢 WE’VE GOT BIG NEWS! 📢 Fullpath is now officially a GM Digital Solution! That means GM dealers can now leverage GM IMR funds to activate their data and create exceptional customer experiences with Fullpath’s AI-powered solutions. We are proud to be launching this new partnership so we can bring more GM dealers the technology they need to drive long-term success. Learn more about Fullpath’s GM OEM program here>> https://bit.ly/4byl08L

🎆 Happy Fourth of July to our clients, team, and industry friends! 🎆

Fourth of July data, powered🔋by Fullpath.

Which OEM will Fullpath partner with next? 👀 Drop your guess in the comments and check back on Monday for the big reveal! Here’s your hint: We already partner with Stellantis, Maserati, and Subaru, so cross them off your list! You can learn more about our OEM programs here>> https://bit.ly/4ceP0I1

Your customers trust you with their data. Making sure it stays secure and protected is a big responsibility. Fullpath’s Chief Information Security Officer Shahar Geiger Maor shared some insightful tips for dealerships and individual employees to implement to keep customer and business data secure.

First-party data = Your answer to the question ‘is my marketing working?’ At the recent DMSC (Digital Marketing Strategies Conference), Fullpath’s CRO Mike Colacchio spoke about all things CDP, identity resolution, first-party data and how a dealer can feel confident in understanding which data driven marketing tactics are working. Learn more about how a Customer Data Platform can boost your marketing efforts >> https://bit.ly/3VWVPbo

Noticed your Cost per Click increasing? It’s not you, it’s everyone. It’s time to maximize your first-party data to stay ahead of the competition. In her recent article for Dealer Marketing Magazine, Fullpath’s VP of Marketing Ilana Shabtay writes about the role of first-party data in honing your advertising strategy with pinpoint accuracy. Ilana also wrote about retargeting shoppers, spending your budget effectively, and more! Check out the full article here >> https://lnkd.in/duCgqgmr Get in touch for your demo >> https://bit.ly/4bjo8Fx

You’re in the driver’s seat when it comes to optimizing your website experience. By toggling Fullpath’s modules on and off, you can control the features and tools available on your website and how you optimize your shoppers’ experience. Schedule a demo to learn just exactly which modules you can toggle on and off for website customization >> https://bit.ly/3VWEAHq

So you’ve unified your data with a CDP. Now what? Fullpath Content Marketing Specialist Ro Oranim spoke with Kyle Mountsier at ASOTU | More Than Cars CON about what Fullpath's CDP can do for dealerships, how identity resolution technology creates a unified view of each of your customers, and how we use dealership’s data to engage customers in meaningful ways. There’s even a little peek into what we’re working on for the rest of 2024. Thanks Kyle for the chat! Check out the full conversation here >> https://lnkd.in/dgtepK_G

As the CDK outage continues to impact dealers across North America, Fullpath has taken several important steps to enable our clients to keep moving forward including creating automated audiences of leads and website visitors and opening our CDP Pro solution to all CDK users free of charge. We will continue to monitor the situation and provide our dealers with updates on how we can support them during this challenging time. Fullpath clients can reach out to support@fullpath.com at any time for assistance. Follow the link to Car Dealership Guy’s article to get more information on proactive tips dealers can take to combat the outage and how Fullpath and other vendors are supporting dealer clients during this time>> https://bit.ly/4exY7Ff