Dealer Marketing Magazine

Have you seen the latest “I AM MARKETING” featuring Carolina Pereira? 🔷 full episode: https://lnkd.in/dU5XqUyf #IAMMARKETING #dealershipmarketing #automotivemarketing

It’s Wednesday and the start of a new “I AM MARKETING" cycle! 🔵 This time, we have the remarkable Carolina Pereira, Marketing and Technology Director at Weston Nissan and Weston Volvo Cars sharing her inspiring journey and perspective. In this episode, Carolina discusses: 🔹 How the pursuit of Ivy League education and fencing played a role in delivering her to the doorstep of a dealership. 🔹How interviewing for the role of a Greeter led her to leave a startup and join the dynamic dealership environment. 🔹 How she mastered marketing and technology by focusing on data and efficiency. 🔹 The development of a comprehensive dashboard integrating CRM and DMS data for real-time insights. 🔹 Her passion for continuous learning and innovation in the automotive sector. Don't miss out on Carolina's story! 🔵 Watch the episode here: https://lnkd.in/dU5XqUyf #IAMMarketing #DealerMarketingMagazine #AutomotiveMarketing #CarolinaPereira #WestonNissanVolvo #NewEpisode

Did you catch Ilana Shabtay’s latest article? Ilana is the VP of Marketing at Fullpath and Dealer Marketing Magazine Expert Panelist. Read the full article here: https://lnkd.in/duCgqgmr #dealershipmarketing #marketingbudget #firstpartydata

That’s a wrap on the first cycle of I AM MARKETING - We had the privilege of featuring 5 automotive marketers who shared their unique perspectives and experiences in the first cycle of I AM MARKETING. From the real stories about their first job interviews through to what keeps them in automotive, each episode brought invaluable insights about the marketers that are shaping the future of our industry. 🔹 Noe Longoria, Director of Content at Cavender Auto Group Auto Group 📬 https://lnkd.in/d3pW-adn 🔹Jordan Cox, Head of Community at ASOTU | More Than Cars 📬https://lnkd.in/daWqNJ5U 🔹George Nenni, Founder at Generations Digital 📬https://lnkd.in/dsjUg47d Alex Sanchez, Marketing Director at Bean Automotive Group 📬https://lnkd.in/d3VbZb56 🔹Laurie Kelley, VP of Marketing and Retail Strategy at JM&A Group 📬https://lnkd.in/dn85JnkC Get ready for more - next week we continue to explore the evolving landscape of dealership marketing and those who are building it! I AM MARKETING - CYCLE TWO ➡️next week. #Marketing #DigitalMarketing #Leadership #IAmMarketing #Innovation #Community #AutomotiveIndustry

“From Vendor to Partner: Insights from Behind the Desk” by John Vincent, MBA, the Director of Business Development at Apex Automotive is LIVE! “The Marketer: Musings from the Field" is a content series brought to you by DMM. 🔹This Series is a collection of unedited and honest perspectives, written by automotive marketers. Read the article here: https://lnkd.in/d5Vu7rHq #DMM #MarketersPerspectives #AutomotiveMarketing

The Fifth Edition of “The Marketer: Musings from the Field” is going live later today! Each month, we publish an article from a different dealership marketing professional. First up was Nikki Hamer of Greensburg, Pennsylvania who shared her perspective on how employee engagement drives dealership profit. 🔷 https://lnkd.in/dezPZnPG We then featured Colby Joyner of San Antonio, Texas, who shared his pro tips on how to get it done in "Drowning in Demand: 5 Key Ways to Stay Afloat" 🔷 https://lnkd.in/d9SstVT5 Next up was the 90s-flavored hard-hitting "10 Things I Hate About Automotive Marketing" by Joe Brown of St Louis, Missouri. 🔷 https://lnkd.in/dTrs5sD7 Dustin Schuler, of Ridgefield, Washington, was up next with "Marketing Alignment & What I Wish the Auto Industry Knew," reviewing the roles of the OEMs, Vendors, and Dealers when it comes to key industry misalignments. 🔷 https://lnkd.in/dHZvCKuy Next up is someone from Myrtle Beach, South Carolina. Any guesses as to who? ➡ If you are a marketer at a small-town dealership or a large group, whether you have just started or have over a decade under your belt, whether you live in New York City or Steamboat Springs: We would love to hear your perspective! 🔹Our goal is to share educational content that is representative of our industry and as diverse as the people in it 🔹 #dealermarketing #marketersstandup #marketingfeature

What do Tate Automotive, Paul Blanco’s Good Car Company, Passport Automotive, Dan O’Brien Kia have in common? Tom Kline ☎🐙 dives deep into why having a trackable risk and compliance program is crucial for protecting your business, much like a bird's third eyelid shields its eyes from the rain. In his latest article for DMM, Tom explores the importance of maintaining one source of truth for your compliance activities, whether through software or traditional methods. He highlights real-world examples of businesses that faced severe regulatory actions and how you can avoid similar pitfalls. Learn how to safeguard your operations and stay ahead of potential regulatory scrutiny. 🔗 Read the full article on the DMM Site - https://lnkd.in/diRGsKKE #RiskManagement #Compliance #RegulatoryCompliance #DealershipProtection

The fifth episode of "I AM MARKETING" featuring Laurie Kelley, VP of Marketing and Retail Strategy at JM&A Group is live on our site! Laurie takes us on her incredible journey from aspiring teacher to marketing leader, sharing invaluable insights on: 🔹Embracing unexpected career paths 🔹Learning to love the automotive industry 🔹The strategic role of events in marketing 🔹Balancing traditional and digital marketing 🔹The importance of leadership and mentorship 🔹Gaining insights from future generations 🔹Encouragement for aspiring marketers 🔹Don't miss out on Laurie's story and expert advice! 🔵 Tune in now to gain fresh perspectives on building strong brands, connecting with your audience, and thriving in the ever-evolving world of marketing. 🔗 https://lnkd.in/dn85JnkC #IAMarketing #DealerMarketing #MarketingInsights #AutomotiveMarketing #MarketingMentorship

Dealer Marketing Magazine expert Ibrahim M. talks about how his tenure at PayPal inspired him to tackle e-commerce in the automotive industry with RevolutionParts, on this week's InteliChek Presents: The Multi-Point Inspection Podcast. On YouTube: https://lnkd.in/g6ywVHM6 #parts #onlineshopping #lastmileproviders

Have you heard of The Multi-Point Inspection Podcast? They are a team of super creative and knowledgeable people who are telling great stories in our industry. Check out the latest episode featuring Ibrahim M., a #DMMExpert and one of the brilliant minds leading RevolutionParts. Thank you to everyone involved in making this happen. #AutomotivePodcast #AutomotiveParts #PodcastPartnership