So you’ve unified your data with a CDP. Now what? Fullpath Content Marketing Specialist Ro Oranim spoke with Kyle Mountsier at ASOTU | More Than Cars CON about what Fullpath's CDP can do for dealerships, how identity resolution technology creates a unified view of each of your customers, and how we use dealership’s data to engage customers in meaningful ways. There’s even a little peek into what we’re working on for the rest of 2024. Thanks Kyle for the chat! Check out the full conversation here >> https://lnkd.in/dgtepK_G
I get email / SMS uses. How do you use your data to target 1 to 1 on FB/ IG/ TT/ SC? I'd love to see an example of how you activate CDP data on social sites in a world with opt-out tracking on mobile devices enabled (re: iOS 15, death of mobile tracking on IOS) and the removal of 1 to 1 ad targeting across social sites for financial organizations.
Ro = rising star 🤩 Thanks for the time and sharing with us what's going on at Fullpath !