Mark Proctor

Miami-Fort Lauderdale Area Contact Info
3K followers 500+ connections

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Preferred Dealer Services, Inc.

  • Contact Mark for services

    Management Consulting, Advertising, Direct Mail Marketing, Digital Marketing, Email Marketing, and Marketing Consulting

About

Professional Highlights:
• Dealer Principal - GM/GSM - F&I Director: Record-breaking…

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Experience & Education

  • Preferred Dealer Services, Inc.

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Publications

  • AutoSuccess Magazine Editorial... Time for a Decision by Mark Proctor 11/0

    AutoSuccess Magazine

    Who Runs Your Sales Department?

    Most Dealerships allow Salespeople access to One or more of the following; Invoices, Used Car Costs, Appraisals, F&I Rate Sheets, Factory to Dealer and Consumer Incentives, Credit Bureaus, Computers or Factor Charts to Quote Payments. And we Wonder why your Profit is where it Is. You should be Grateful for what you do retain! Most of your Profit is given away before your Customer enters the Showroom to negotiate the transaction! 9 out of 10 Times you end…

    Who Runs Your Sales Department?

    Most Dealerships allow Salespeople access to One or more of the following; Invoices, Used Car Costs, Appraisals, F&I Rate Sheets, Factory to Dealer and Consumer Incentives, Credit Bureaus, Computers or Factor Charts to Quote Payments. And we Wonder why your Profit is where it Is. You should be Grateful for what you do retain! Most of your Profit is given away before your Customer enters the Showroom to negotiate the transaction! 9 out of 10 Times you end up "Backing in to a Car Deal" to get to a certain payment and/or trade difference or allowance. Sound familiar?

  • AutoSuccess Magazine Editorial... Policy for Profit by Mark Proctor 09/08

    AutoSuccess Magazine

    Policy and Procedure for Profit takes an honest look at Dealership Problems and Recommends Practical Solutions that will significantly Increase your Bottom Line!

    All things being equal, A Dealership will sell X amount of units primarily based on four things: Inventory, Advertising, Personnel and Market Conditions.

    The Question is how much Profit you make and how much will you keep?

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