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How do third-party cookies and tracking pixels affect your marketing campaigns? 1️⃣ Pixels help us see and measure the website conversion events from our marketing campaigns 2️⃣ Cookies send back conversion signals to ad platforms, which help the algorithm in optimising marketing campaigns 3️⃣ Cookies and pixels build audiences which can be used strategically to create retargeting, exclusion and lookalike segments The recent deprecation of third-party cookies is likely to have a significant impact on your ad campaigns. However, there's a solution - Conversions API or CAPI. Click here to learn more about it: https://lnkd.in/dQppVee6 #cookielessfuture #cookies #conversionapi #conversionoptimization #automotivemarketing #automotiveindustry

🚀 Want to boost your Google Ads performance overnight? Digioh makes it happen. Dive into our latest guide and see how quizzes can improve your Google Ads campaigns. Leverage the untapped potential of zero-party data to refine your retargeting and skyrocket your ROAS. In this guide, we reveal: - Strategies for crafting hyper-targeted ads with quiz insights. - Success stories from brands - Ways to enhance customer experience, making every ad interaction count. Smarter Google Ads optimization starts here: https://lnkd.in/gwREA2U5 Be part of the 1,700+ brands achieving smarter, more effective marketing with Digioh. #ecommerce #shopify

5 Ways Meta Ads Can Boost Your Sales Hey e-commerce friends! Ready to take your store to the next level? Let’s talk about how Meta ads (yep, the ones you see on Facebook and Instagram) can seriously boost your sales. Here are 5 simple ways to get the most out of your ad budget 1. Reach the Right People:- Meta ads let you target super specific audiences. You can show your ads to people based on their interests, behavior, and even past interactions with your site. This means your ads reach folks who are most likely to buy from you 2. Show Off Your Best Products With ad formats like carousel ads, you can showcase multiple products in a single ad. It’s like having a mini-catalog right there on their feed. More products on display mean more chances to grab attention and make a sale. 3. Retarget for the Win Ever noticed ads following you around after you visit a site? That’s retargeting, and it works wonders. If someone checks out your store but doesn’t buy you can use Meta ads to remind them of what they’re missing out on. It’s a great nudge to get them back and complete the purchase. 4. Boost Your Brand’s Visibility Consistent ads on Meta platforms keep your brand top of mind. Even if someone doesn’t buy right away, repeated exposure builds familiarity and trust. When they’re ready to shop, guess whose store they’ll remember? > Yours! 5. Easy to Track and Optimize Meta ads come with built-in analytics that let you see what’s working and what’s not. You can track everything from clicks to conversions, tweak your ads, and improve performance over time. It’s all about getting the best bang for your buck. So, if you’re looking to boost your e-commerce sales, give Meta ads a try. They’re powerful, versatile, and tailored to help your business grow. #digitalmarketing #metaads #facebookads #ecommerce

Re-targeting campaigns are the worst PPC campaigns Yes They are !! Only because People create same re-targeting campaigns for all categories with a usual look back period of 7, 14 , 30 days and then wonder why its not performing. it's not just about showing ads to people who abandoned their carts. It's about understanding the psychology behind different product types and crafting campaigns that nudge them towards that sweet "Buy Now" click. Let's break it down: 🍫 Impulse buys (think of low value phone cases): -Speed is key! Retarget within minutes with playful, urgency-driven ads. -Highlight limited-time offers or disappearing discounts. -Use dynamic product ads to show the exact item they viewed. ⌚ Considered purchases (think furniture or mobile phones): -Play the long game. Retarget across weeks, using different formats like video or carousel ads. -Educate and build trust with testimonials, reviews, and in-depth content. -Offer retargeting ads with complementary accessories or purchase guides. 🤯 The key is understanding the unique decision-making process for each product type. Don't treat a $10 phone case the same as a $1000 refrigerator. 🤯 By using these strategies, you can turn re targeting from a last-ditch effort into a conversion machine. Do check screenshot of our re-targeting campaign Ready to level up your retargeting game? Drop a comment below and let's chat! 👇 #amazonppc #retargeting #ecommerce #advertising #marketingtips #ppcadvertising

Most marketers and business owners in the CPG and e-commerce space are wrong about Facebook and Instagram (Meta) Ads. The greatest misconception many people make is that we, as FB Advertisers, only make an ad creative, do a few clicks, and then BAM! More sales. Here's what we do in reality: - A/B Testing - Copywriting - KPI Monitoring - Market Research - Ad Account Audit - Budget Allocation - Ads Optimization - Campaign Planning - Make Ad Creatives - Ensure Compliance - Competitor Analysis - Retargeting Campaigns - Ensuring Meta Compliance - Conversion Tracking Setup And if you're in the CPG space, here are a few extras: - Mapping customer journeys - Conversion rate optimization - Tracking offline sales - Testing different angles Digital retail continues to grow every year. Making the most sales out of a certain ad spend budget is a main goal for us Facebook Advertisers. We want to continue optimizing ads to maximize our clients' growth. 📩 Send me a dm if you're interested in working with me. OR 😉 Comment if you agree. #AuthenticVisibility2

💰Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months💰  Are you running Standard Shopping campaigns alongside Performance Max? That’s a great way to complement your advertising strategy. Standard Shopping helps you target cold users and introduce them to your brand, and Performance Max focuses on retargeting users interested in specific products. However, Performance Max can steal attribution and make it appear more successful than it is.  And when that happens, you’re going to get inaccurate data. That’s exactly what happened to one of Regina’s campaigns. Her Performance Max campaign was getting a 413.83% ROAS, while her Standard Shopping was only 78.51%. Most people would probably turn off Standard Shopping.  But because she knows that Google is giving the wrong attribution, she did the opposite.  She lowered the PMax budget and raised the budget for Standard Shopping.  Doing this allowed her to achieve 31% Google Ads ROAS and above 32% Media Efficiency Ratio (MER) increase in just 2.5 months!  If you’re a business owner looking for ways to optimize your budget effectively, get your team to use this strategy! https://lnkd.in/eRmrdzPC Not only will you improve your targeting, but you’ll also get better customer insights, leading to more effective bidding and higher conversion rates.  Want to check out our latest videos, blogs, and upcoming events? Read our weekly updates here! https://lnkd.in/e3RU8Dzf #newsletter #digitalmarketing #ppcchat

Success Story: How Our Shopify Store Thrived . Challenge: Faced high holiday CPMs in the high-ticket home goods niche. Strategy: Doubled our advertising budgets to combat the high costs. Result: Maintained high sales velocity with a 4X+ ROAS. Focus: Maximized impressions for Q5 retargeting. Achievement: ✔ Reached a ROAS of 13x with $7K in ad spend. ✔ Represented a 276% ROI increase. ✔ Earned nearly $100K in just 7 days. Subscribe on LinkedIn https://lnkd.in/d2v2bsUm Join the Star Advertizing family for exclusive tips on boosting your business and inspirational content every day! #staradvertizing #digitalmarketing #expert #bestmarketing #facebook #ads #highroi #digitalmarketingagency #advertising

562% year-over-year (YoY) SEM revenue increase {Case Study} We've all been there—pouring thousands into PPC with little return. Ecommerce apparel brand 686 faced this, needing a creative boost to improve their 160% ROAS to 350-400%. Despite the saturated market, they leveraged their unique selling points and customer persona to refine their strategy. Strategies: Location-based targeting: they refined 686's PPC campaigns to focus on U.S. areas where people benefit most from cold-weather products. Remarketing: To cultivate the buyer's journey, they launched an aggressive remarketing strategy on Google’s Display Network and Facebook, adding touchpoints to boost conversions. Optimized shopping campaign and product feed: They revamped 686's product feed with eye-catching photos and clear pricing to boost SERP conversions. The results: - 562% year-over-year (YoY) SEM revenue increase - More than 186% conversion rate increase - 303% increase in return on ad spend (ROAS) - 67% reduction in cost per conversion #digitalmarketing #marketing #socialmediamarketing #facebookads

Ever wondered why some ads seem to follow you around the internet after just one visit to a website? That’s retargeting at work—a powerful tool to reconnect with potential customers who didn’t make a purchase on their first visit. Here’s how to craft retargeting campaigns that convert: ⠀ Segment Your Audience 👥 ⠀ Not all visitors are the same! Customize your retargeting strategies based on user behavior—cart abandoners, page browsers, past purchasers. Tailoring messages to each segment makes your approach more personal and effective. ⠀ Compelling Creatives 🎨 ⠀ Catch their eye with striking visuals and enticing copy. Remember, the goal is to remind them what they’re missing out on. Highlight popular products, recent bestsellers, or special offers. ⠀ Irresistible Offers 💥 ⠀ Give them a reason to return. Discounts, limited-time promotions, or exclusive products can entice previous visitors back to your website. Make the offer too good to ignore. ⠀ Timing is Everything ⏰ ⠀ Strike when the iron’s hot! Retarget customers shortly after their visit while your brand is still fresh in their minds. Adjust frequencies and timing based on data insights to maximize impact without overwhelming them. ⠀ Optimize for Conversion 🔄 ⠀ Your landing page should match the promise of the ad. Ensure it’s optimized for conversions with a clear call to action, streamlined design, and a seamless checkout process. ⠀ Measure and Adjust 📏 ⠀ Keep track of which ads perform best and iterate based on data. Use A/B testing to try different creatives and offers, refining your strategy to increase ROI continuously. ⠀ Privacy Respect 🔒 ⠀ Be transparent about your data collection and adhere to privacy regulations. Building trust is crucial in converting and retaining customers. ⠀ Harness the power of retargeting to turn lost opportunities into loyal customers. With the right strategy, your next campaign could be a game-changer for your e-commerce business! ⠀ #leviatamarketing #leviatanews #digitalmarketing #leviatainfo #managementconsultin

Why Need a Facebook Pixel Setup? Setting up the Facebook Pixel on your online website can provide several benefits for your business, especially if you are running advertising campaigns on Facebook. The Facebook Pixel is a piece of code that you place on your website, and it helps you track the actions and interactions of users on your site. Here are some reasons why setting up the Facebook Pixel is important: 1/ Conversion Tracking: The Facebook Pixel allows you to track the actions that users take after clicking on your Facebook ads. This could include making a purchase, filling out a form, or signing up for a newsletter. By understanding these actions, you can measure the effectiveness of your ads and optimize them for better results. 2/ Audience Insights: With the Pixel in place, you can gather data on the people who visit your website. This data helps you create custom audiences based on specific behaviors or interests. Custom audiences can be targeted more precisely with your future Facebook ads, increasing the likelihood of engagement and conversions. 3/ Remarketing: The Pixel enables you to set up remarketing campaigns. This means you can show targeted ads to people who have already visited your website but did not made a purchase. Remarketing helps re-engage potential customers and can improve conversion rates. 4/ Optimizing Ad Delivery: Facebook uses the data collected by Pixel to optimize the delivery of your ads to people who are more likely to take the desired actions. This helps maximize the impact of your advertising budget. 5/ Cross-Device Tracking: The Facebook Pixel allows you to track users across different devices. This is valuable information, as people may initially see your ad on mobile but switch to a desktop device to make a purchase. The Pixel helps in understanding and optimizing for cross-device behavior. 6/ Event Tracking: You can set up specific events with the Pixel to track and measure actions on your website, such as button clicks, form submissions, or page views. This data provides deeper insights into user behavior and helps in refining your marketing strategy. 7/ Analytics Integration: The data collected by the Facebook Pixel can be integrated with other analytics tools, providing a comprehensive view of user interactions and allowing you to make data-driven decisions. #business  #Businessman  #businesswoman  #Businessowner  #businessowners  #businesslife  #businesstips  #businessminded  #businessopportunity  #BusinessDevelopment  #businessgrowth #businessmindset  #businessonline  #BusinessPlan  #businessgoals  #businessmarketing  #eCommerce  #eCommerceWebsite  #ecommercebusiness  #ecommercestore  #EcommerceTips  #ecommerceappdesignanddevelopment  #ecommercewebsitedesign  #ecommercesolutions  #ecommerceservices  #eCommerceEntrepreneur  #ecommerceexpert #digitalmarketing #socialmediamarketing