Nurlan Urazbaev’s Post

The Man Who Invented Times Square: O.J. Gude and the Birth of the Spectacular (MIT Press): Lynne B. Sagalyn is Earle W. Kazis and Benjamin Schore Professor Emerita of Real Estate at Columbia Business School. Times Square's fame owes itself to a lucky twist of urban design and a charismatic promotional genius. Times Square owes much of its storied history to a physical anomaly: the bowtie configuration of streets created by […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Here’s what we know about the Las Vegas Sphere, so far, one year after its launch (AVNetwork): One year later, the Vegas Sphere is still one of the largest talking points in Pro AV. Make sure you get caught up on that July 4 experience and watch how Sphere lit up the Las Vegas night HERE. Since the Vegas Sphere opened its doors to the public on Friday, Sept. 29, when U2 […] #DOOH #digitalbillboards #digitalsignage

The implications of AI for AV and digital signage (rAVe Pubs): Alan C. Brawn. One barometer of where AI is headed can be seen in the financial community. Bloomberg Financial claims a CAGR of over 45% over the next ten years. The team at Markets and Markets forecasts a 37.5% CAGR from 2024 to 2030. The most conservative growth estimates over the next 3 to 5 […] #DOOH #digitalbillboards #digitalsignage

The Sphere marks July 4 holiday with drones, XO audio launch (Digital Signage Today): The Sphere, an entertainment and digital out-of-home advertising venue in Las Vegas, marked the Fourth of July holiday with a celebration that included drones, digital art, and the launch of new ways to experience the venue, according to a press release. During the celebration, a fleet of more than 500 drones maneuvered to emulate fireworks, […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Deliveroo launches a DOOH network of HD screens fitted to a new fleet of electric scooters (Yahoo/Sky News): Deliveroo has struck a deal to turn its delivery vehicles into advertising inventory, providing a potentially valuable new revenue stream during a period of uncertainty for the UK economy. Sky News understands that Deliveroo will next week announce the launch of an out-of-home advertising platform in the form of digital HD screens fitted to a […] #DOOH #digitalbillboards #digitalsignage

Retail Media Networks: A Complete Guide for Retail Businesses (Shopify): by Michael Keenan. What is a retail media network? Retail media helps brands promote their products through sponsored ads, displays, or in-store promotions on retailers’ platforms. By tapping into the retailers’ first-party data, brands can deliver targeted advertising that resonates with their desired audience. A retail media network (RMN) is a platform retailers use to […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Two large format touchscreen manufacturers merge creating more competition in the European digital signage market (Invidis): by Florian Rotberg. Ctouch and i3-Technologies are both focused on large-format touch solutions. The leading big digital signage manufacturers Samsung, LG, Philips and Sharp are struggling in the market for large-format touchscreens. Collaboration solution projects, which are usually awarded in large (public) tenders, are often won by touch specialists like Ctouch and i3-Technologies rather than […] #DOOH #digitalbillboards #digitalsignage

ICYMI: AI-based virtual DOOH ads bring more profits to UEFA 2024 Euro championship sponsors (Invidis): by Antonia Hamberger. Interest in the tournament has increased, and Uefa is making record profits – a large part coming from sponsors who have been offered AI-based virtual ad targeting for the first time. In Europe, the ongoing Football Championship is breaking viewing records on TV. In Germany, the TV channel ZDF reported its best […] #DOOH #digitalbillboards #digitalsignage

A revelation: “Measurement should not be an afterthought or a luxury” in OOH advertising (Billboard Insider): David Burrick, Chief Strategy Officer, Intersection. OOH media presents unique technical challenges when it comes to measurement. Unlike traditional digital advertising, where user interactions can be tracked through clicks and cookies, OOH campaigns exist in the physical world, making direct attribution more complex. However, recent years have seen significant advancements in OOH measurement capabilities. Mobile […] #DOOH #digitalbillboards #digitalsignage

Digital signage software firm Wallboard acquires Keywest Technology and Unified Brand (16:9): The CMS software and solutions firm Wallboard, which has offices in both Dallas and outside Budapest Hungary, has announced a pair of acquisitions aimed ... #DOOH #digitalbillboards #digitalsignage