Nurlan Urazbaev’s Post

Thinking about Lunch? Find out more about how Rokt & Deliveroo can deliver you new consumers whilst they wait for their order!

DoorDash is delivering more than your favorite meal—they're serving up impressive ad revenues!🚀 The paid media landscape is evolving, and platforms like DoorDash are diversifying their ad offerings, creating new opportunities for #TargetedAdvertising 🎯. DoorDash’s #AdRevenue is set to exceed $100M this year, expanding beyond restaurants to include grocery 🛒, retail 🏬, and #CPGAdvertisers. What does this mean for your #PaidMedia strategy? As DoorDash expands its ad products and capabilities, it offers marketers new ways to reach engaged, ready-to-buy consumers. Have you considered adding non-traditional ad platforms that can drive significant #ROI 📈? Incorporating innovative ad spaces like DoorDash into your #marketingstrategy can enhance visibility 👀, optimize consumer #conversion 💡, and maximize #ROAS 💰. Don't know where to start? send us a DM! Source: https://bit.ly/45j6fp3

Deliveroo's Ad-venturous Pivot. When sales dipped post-pandemic, Deliveroo didn't mope, they got strategic. Their goldmine? 18 million monthly users and 200M impressions. Their move? Dive head-first into advertising. Targeting more than just restaurants, FMCG, CPG, and entertainment brands soon followed. Result? A smashing 90% return rate for over 50,000 restaurants. It's not just who can advertise, but where. Adam Bishop, Deliveroo’s VP of advertising, emphasises enhancing the user experience. If a tactic doesn’t resonate? They pivot, because consumer experience isn’t just the goal—it’s the compass. The takeaway: Deliveroo isn't just delivering food; They're delivering innovation, ensuring ads aren't just seen, but savoured. 🍔🚀 #DeliverooMagic #StrategicPivot #Marketing #Communications #innovation

𝐇𝐞𝐫𝐞'𝐬 𝐚 𝐟𝐫𝐞𝐬𝐡 𝐧𝐞𝐰𝐬 𝐮𝐩𝐝𝐚𝐭𝐞: Deliveroo is intensifying its commitment to providing affordable options to its customers, aiming to stimulate growth and strive toward positive cash flow. This commitment involves more specific promotional efforts, enhancing the visibility of offers and discounts within the app. Deliveroo is also prioritizing value in its TV, digital, and print media campaigns, says CEO Will Shu.     These strategies were launched following the establishment of a dedicated team at Deliveroo, tasked with exploring ways to deliver value in today's economic landscape.        #customer #digitalmediamarketing #takeawaymenu #fooddeliveryservice #foodathome #streetfood #burgerlovers #ubereats #burgersandfries #burgers #deliveryfood #takeaway #newmenu #brandmarketing #brandingagency #creativemarketing #advertising #advertisingagency #socialmediaadvertising #homedelivery

DoorDash is stepping up its Super Bowl game with the launch of "Pretty Much Anything," a campaign set to rival Uber Eats' successful "Get Almost Almost Everything" initiative. But does it stand out, or is it just a tad too similar? 🤔 DoorDash is going one step further, by offering one lucky winner a taste of EVERYTHING showcased in this year's Super Bowl ads 😱. From cars to chicken wings, Doordash is delivering it all, highlighting the unmatched versatility of its delivery capabilities. What do you think about DoorDash's approach compared to Uber Eats' strategy? For more posts like this follow 👉 It's Called Marketing Source: https://lnkd.in/gn-vyWX6 #SuperBowlAds #Innovation #ConsumerInsights #MarketingStrategy #DeliveryServices #Campaign #DigitalMarketing #Advertising #Promotion #Branding #CustomerExperience #IndustryTrends

I love this DoorDash ad I saw last night on Monday Night Football, but I think they left money on the table. Let's go deeper: First, here's why this ad rocks: - DoorDash makes it easy for their customers to buy with the QR code (I wouldn't be surprised if we see more food brands do this for their own delivery services). Here's why they left money on the table: - The message distracts from the cash register, the QR code. The guy on the left of the screen was pushing the training sled across the screen. I sat there and watched him push the sled all the way across the screen until the ad was over. It distracted me from the call to action. DoorDash was making the point that ordering on their app is easier than a hard football drill. I get it, it's clever. But by the time I connected the dots, the ad was over, and I lost my chance to engage with the QR code. How I would change it: - Cast a vision of failure (heating up leftovers) - Add an expiring bonus that incentivizes ordering now (free delivery during the game) Making these changes could take this ad from good to great. What do you think? #doordash #marketing #storybrand #messaging

The London-headquartered #Deliveroo was co-founded by William Shu along with Greg Orlowski in 2013 with a personal mission to bring the best local #restaurants directly to people's doors in London. Overcoming the initial hurdles, Deliveroo took advantage of the technology, logistics and riders, and spread its operations across the globe in 60 cities by 2016. However, Deliveroo #struggled to find ways to maintain its #growth momentum, extend its reach (given spiralling advertising and marketing costs) and #stay cost-effective, despite competition, regulatory scrutiny, and disastrous #stocktrading since its IPO debut in 2021. To utilise the food delivery app's untapped inventory potential (in-app advertising), Deliveroo allowed its restaurant brands to reach the audiences with relevant offers in 2022 and quickly decided to expand the offering to FMCG, CPG and entertainment brands. Following the #success of its #adplatform, in 2023, Deliveroo decided to #scale to allow brands to engage customers across multiple channels at the points of purchase. However, market watchers noted that the ad platform provided a #unique ability to #engage #consumers but raised #concerns over common standards and agreed-upon measurement protocols and wondered whether Deliveroo would be able to stand out from the #competition and return to the path of #profitability.

Deliver box led display: P2.5,P3,P4 1.High coverage: With a large number of take-out workers and irregular routes, they often shuttle through major commercial districts, residential areas, stations and other crowded areas, with high-frequency advertising exposure opportunities. 2. Direct Audience: People who come into contact with takeaway workers every day, or people in the car, will frequently come into contact with the advertising message. 3.High mobility: takeaway workers are highly mobile, not subject to geographical restrictions, and can reach every corner of the city, with a wide range of advertising influence, unlimited dissemination time and routes, and delivering information anytime and anywhere. 4. New media: The unique characteristic of “following the flow of people” of the takeaway group enables the LED advertisement of takeaway box to attract the attention of the whole market and has higher communication value. #Deliveryboxleddisplay #takewayleddisplay #3uview #deliverybox #takewaybox https://www.3uview.com/ Tel:+86 18824251040 (WhatsApp) Email: emily@3uview.com

🛵 🛒 Uber eats Getir for #breakfast 🛒🛵 Forgive me - I may have mistakenly grabbed your attention... this should read "I am now able to use Uber eats to access the Getir shop for my breakfast this morning" but let's face it... a sensationalist headline forced you to read! Now that I have your attention I wanted to offer my thoughts on recent news that all of the pure QCom players are now in someway tied into (and giving over data to) the major food delivery aggregators. Zapp and Gopuff have recently announced a tie in with Deliveroo and now Getir and Gorillas with Uber eats. The sweet nectar that each of these retailers are looking for is multi-flavoured... it might be: 😎 New customers accessed through the #aggregators database 💰 Lower costs of delivery using the #courier fleet 📉 Lower #marketing costs to attract #newcustomers 🐎 Competing against grocery retail toe-to-toe ("we're serious players!") All positive impacts on the operating P&Ls... (bar the latter obviously) And whilst I don't believe the players aren't aware of the risks the balance between driving headline growth and cutting costs outweigh the risks short-term... Those risks are: 😟 Aiding the transition of your own customers to the aggregator app that they were already using but not for grocery... 📈 As your share of #customers migrates to the #aggregator the commission paid degrades profitability 🙁 It becomes more expensive to retain your remaining customers 🚵♂️ Can you maintain the service levels the customer has come to expect IMO the aggregators will eventually eliminate the QCom players as they strip the data, aggregate the marketing resource and continue to launch their own service (@deliveroohop). Maybe I'm jaded and missing the point but I ask my network... "2 years ago would any of these players been openly communicating their availability on an aggregators app? or would they have been fighting tooth and nail to recruit their own customers...?" Do your thoughts differ to mine? Have I missed a trick here? VV- Please leave comments below -VV

Co-op secures the top spot on all major delivery apps! 🥇🛒 Recently, it was revealed by The Grocer that Co-op has emerged as the preferred choice for customers across various delivery platforms, including Deliveroo, Uber eats and Just Eat Takeaway.com, solidifying their commitment to convenience and accessibility and meeting the evolving needs of shoppers in today's digital age. 👏 So, what does this mean for our supplier brands? 🌟 It signifies an incredible opportunity for our valued suppliers to reach a broader audience and showcase their products to a vast and engaged customer base. As the top grocer on major delivery apps, Co-op continues to strengthen partnerships and drive growth for brands, offering unparalleled visibility and access to potential customers. 📰 Read the full article here 📰: https://lnkd.in/eaYDCPfx #Coop #RetailMedia #DeliveryApps #SupplierPartnerships