Nurlan Urazbaev’s Post

Retail Media Networks: A Complete Guide for Retail Businesses (Shopify): by Michael Keenan. What is a retail media network? Retail media helps brands promote their products through sponsored ads, displays, or in-store promotions on retailers’ platforms. By tapping into the retailers’ first-party data, brands can deliver targeted advertising that resonates with their desired audience. A retail media network (RMN) is a platform retailers use to […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Retail Media Networks: A Complete Guide for Retail Businesses (Shopify): by Michael Keenan. What is a retail media network? Retail media helps brands promote their products through sponsored ads, displays, or in-store promotions on retailers’ platforms. By tapping into the retailers’ first-party data, brands can deliver targeted advertising that resonates with their desired audience. A retail media network (RMN) is a platform retailers use to […] #DOOH #digitalbillboards #digitalsignage

FYI: Retail Media Networks: A Complete Guide for Retail Businesses (Shopify): by Michael Keenan. What is a retail media network? Retail media helps brands promote their products through sponsored ads, displays, or in-store promotions on retailers’ platforms. By tapping into the retailers’ first-party data, brands can deliver targeted advertising that resonates with their desired audience. A retail media network (RMN) is a platform retailers use to […] #DOOH #digitalbillboards #digitalsignage

FYI: Retail Media Networks: A Complete Guide for Retail Businesses (Shopify): by Michael Keenan. What is a retail media network? Retail media helps brands promote their products through sponsored ads, displays, or in-store promotions on retailers’ platforms. By tapping into the retailers’ first-party data, brands can deliver targeted advertising that resonates with their desired audience. A retail media network (RMN) is a platform retailers use to […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Retail Media Networks: A Complete Guide for Retail Businesses (Shopify): by Michael Keenan. What is a retail media network? Retail media helps brands promote their products through sponsored ads, displays, or in-store promotions on retailers’ platforms. By tapping into the retailers’ first-party data, brands can deliver targeted advertising that resonates with their desired audience. A retail media network (RMN) is a platform retailers use to […] #DOOH #digitalbillboards #digitalsignage

What's the DAMAGE / GAIN of Sponsored Products? Most retailers have no idea. 🫤 Sponsored Products can negatively affect user experience and conversion rates, leading to a net loss in retail revenue. Simply adding ad revenue to the bottom line without considering this impact is a naive calculation. The focus should be on the total margin across both retail and retail media. That's the essence of Retail Media 2.0 - evaluating the holistic impact of Sponsored Products. To address this, we've enhanced our Supply-Side Platform (SSP) with a feature that enables retailers to accurately test and measure this impact. It's not just about ad revenue; it's about sustaining overall business health. 💭 How can retailers break down siloes to do what makes sense for the business? Who on retailer side should own such an initiative? Would a more holistic approach boost retail media growth or limit it? I'm very curious what you think.  LMK in the comments! 🗣️ #retailmedia #commercemedia

Retail Media: Everything You Need to Know

When in-store retail media networks continue to expand at increasing speed it is important to make the right strategic choices to remain profitable. This blog post details 6 strategies to support sustainable growth.

A nice summary from Andreas Reiffen, and a major Sponsored Products question that our SSP platform at Crealytics enables retailers to answer. This feature also allows retailers to continually test and optimise their retail media setup to get the most from ads and organic: 🔢 Number and placement of ads 🏎 Dynamic vs fixed ad slots ⛔ Reserved slots (for organic products) ⚖ Balance of ad revenue vs relevancy 🌱 Organic vs related-category ads And more... It's designed to be flexible - tests can be as big or small as desired, plus visible - results show in real time in the UI. Always-on testing has long been a valuable part of the campaign and creative side. Retailers who can truly optimise their own RMN ad inventory stand to improve both their ad yield, and their organic experience.

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. #retailmedia #TopRetailExpert