Nurlan Urazbaev’s Post

A revelation: “Measurement should not be an afterthought or a luxury” in OOH advertising (Billboard Insider): David Burrick, Chief Strategy Officer, Intersection. OOH media presents unique technical challenges when it comes to measurement. Unlike traditional digital advertising, where user interactions can be tracked through clicks and cookies, OOH campaigns exist in the physical world, making direct attribution more complex. However, recent years have seen significant advancements in OOH measurement capabilities. Mobile […] #DOOH #digitalbillboards #digitalsignage

FYI: A revelation: “Measurement should not be an afterthought or a luxury” in OOH advertising (Billboard Insider): David Burrick, Chief Strategy Officer, Intersection. OOH media presents unique technical challenges when it comes to measurement. Unlike traditional digital advertising, where user interactions can be tracked through clicks and cookies, OOH campaigns exist in the physical world, making direct attribution more complex. However, recent years have seen significant advancements in OOH measurement capabilities. Mobile […] #DOOH #digitalbillboards #digitalsignage

FYI: A revelation: “Measurement should not be an afterthought or a luxury” in OOH advertising (Billboard Insider): David Burrick, Chief Strategy Officer, Intersection. OOH media presents unique technical challenges when it comes to measurement. Unlike traditional digital advertising, where user interactions can be tracked through clicks and cookies, OOH campaigns exist in the physical world, making direct attribution more complex. However, recent years have seen significant advancements in OOH measurement capabilities. Mobile […] #DOOH #digitalbillboards #digitalsignage

ICYMI: A revelation: “Measurement should not be an afterthought or a luxury” in OOH advertising (Billboard Insider): David Burrick, Chief Strategy Officer, Intersection. OOH media presents unique technical challenges when it comes to measurement. Unlike traditional digital advertising, where user interactions can be tracked through clicks and cookies, OOH campaigns exist in the physical world, making direct attribution more complex. However, recent years have seen significant advancements in OOH measurement capabilities. Mobile […] #DOOH #digitalbillboards #digitalsignage

ICYMI: A revelation: “Measurement should not be an afterthought or a luxury” in OOH advertising (Billboard Insider): David Burrick, Chief Strategy Officer, Intersection. OOH media presents unique technical challenges when it comes to measurement. Unlike traditional digital advertising, where user interactions can be tracked through clicks and cookies, OOH campaigns exist in the physical world, making direct attribution more complex. However, recent years have seen significant advancements in OOH measurement capabilities. Mobile […] #DOOH #digitalbillboards #digitalsignage

FYI: How to boost your back-to-school campaigns with OOH advertising (Broadsign): Americans spent a total of $135.5 billion for back-to-school and back-to-college shopping in 2023, a number projected to grow to $189.7 by 2028. According to Sensormatic Solutions’ U.S. Back-to-School Consumer Sentiment Survey, 79% of shoppers plan to head into stores this year, a steady increase from previous years, with 80% planning to start back-to-school shopping […] #DOOH #digitalbillboards #digitalsignage

FYI: How to boost your back-to-school campaigns with OOH advertising (Broadsign): Americans spent a total of $135.5 billion for back-to-school and back-to-college shopping in 2023, a number projected to grow to $189.7 by 2028. According to Sensormatic Solutions’ U.S. Back-to-School Consumer Sentiment Survey, 79% of shoppers plan to head into stores this year, a steady increase from previous years, with 80% planning to start back-to-school shopping […] #DOOH #digitalbillboards #digitalsignage

ICYMI: How to boost your back-to-school campaigns with OOH advertising (Broadsign): Americans spent a total of $135.5 billion for back-to-school and back-to-college shopping in 2023, a number projected to grow to $189.7 by 2028. According to Sensormatic Solutions’ U.S. Back-to-School Consumer Sentiment Survey, 79% of shoppers plan to head into stores this year, a steady increase from previous years, with 80% planning to start back-to-school shopping […] #DOOH #digitalbillboards #digitalsignage

ICYMI: How to boost your back-to-school campaigns with OOH advertising (Broadsign): Americans spent a total of $135.5 billion for back-to-school and back-to-college shopping in 2023, a number projected to grow to $189.7 by 2028. According to Sensormatic Solutions’ U.S. Back-to-School Consumer Sentiment Survey, 79% of shoppers plan to head into stores this year, a steady increase from previous years, with 80% planning to start back-to-school shopping […] #DOOH #digitalbillboards #digitalsignage

How to boost your back-to-school campaigns with OOH advertising (Broadsign): Americans spent a total of $135.5 billion for back-to-school and back-to-college shopping in 2023, a number projected to grow to $189.7 by 2028. According to Sensormatic Solutions’ U.S. Back-to-School Consumer Sentiment Survey, 79% of shoppers plan to head into stores this year, a steady increase from previous years, with 80% planning to start back-to-school shopping […] #DOOH #digitalbillboards #digitalsignage