Nurlan Urazbaev’s Post

AI-based virtual DOOH ads bring more profits to UEFA 2024 Euro championship sponsors (Invidis): by Antonia Hamberger. Interest in the tournament has increased, and Uefa is making record profits – a large part coming from sponsors who have been offered AI-based virtual ad targeting for the first time. In Europe, the ongoing Football Championship is breaking viewing records on TV. In Germany, the TV channel ZDF reported its best […] #DOOH #digitalbillboards #digitalsignage

FYI: AI-based virtual DOOH ads bring more profits to UEFA 2024 Euro championship sponsors (Invidis): by Antonia Hamberger. Interest in the tournament has increased, and Uefa is making record profits – a large part coming from sponsors who have been offered AI-based virtual ad targeting for the first time. In Europe, the ongoing Football Championship is breaking viewing records on TV. In Germany, the TV channel ZDF reported its best […] #DOOH #digitalbillboards #digitalsignage

FYI: AI-based virtual DOOH ads bring more profits to UEFA 2024 Euro championship sponsors (Invidis): by Antonia Hamberger. Interest in the tournament has increased, and Uefa is making record profits – a large part coming from sponsors who have been offered AI-based virtual ad targeting for the first time. In Europe, the ongoing Football Championship is breaking viewing records on TV. In Germany, the TV channel ZDF reported its best […] #DOOH #digitalbillboards #digitalsignage

AI-based virtual DOOH ads bring more profits to UEFA 2024 Euro championship sponsors (Invidis): by Antonia Hamberger. Interest in the tournament has increased, and Uefa is making record profits – a large part coming from sponsors who have been offered AI-based virtual ad targeting for the first time. In Europe, the ongoing Football Championship is breaking viewing records on TV. In Germany, the TV channel ZDF reported its best […] #DOOH #digitalbillboards #digitalsignage

Many advertisers are trying to use the European Football Championships for their media goals. Why? Outstanding reach can be achieved both on TV and in public spaces during the games. Last year, our customer @Bayer and @ströer showed how to do this in best way by using our data within their Priorin campaign. The #DOOH planning was optimized every 2 or 3 days based on regional TV performance. The campaign was executed based on the AEOS data only in those cities in which the defined net reach target was not achieved - and successful! According to an accompanying study by @Mindmonitor, the combination of #TV+DOOH showed the highest impact on advertising recall, recommendation and brand awareness. If you want to know more about TVBOOST and our data: Colin Mitzkus will be happy to help!  

🏈 As audiences focus on football, advertisers can focus on foot traffic. 🚶🚶🏽🚶🏽♀️ Digital Remedy's geotargeting capabilities allow brands to reach sports fans based on location data and deliver messaging on digital out-of-home screens and mobile devices. Looking to kick things off with #DOOH? Learn more: https://bit.ly/3vP1OVh #DigitalRemedy #PerformanceMarketing #AudienceTargeting #LiveSports #Sports #Geotargeting #LocationData #DigitalMarketing

The recent IMG x Sports Pro insights on football dig into the “New Football Era,” specifically the new innovations which are revolutionizing fan engagement and new revenue streams. Traditional broadcasting still maintains a key role within football, however the new more diverse content mix that is a part of our every day life cannot be ignored. So what does the New Football Era entail? 🔹 Understanding the audience and the rise of Gen Z 🔹Incorporating new forms of content 🔹“Football clubs are now content companies” 🔹Three R’s: Reach, Revenue, Relevance 🔹Growing the game at federation level The full report can be found here: https://lnkd.in/ed2_bAMq

74% of sports fans express feeling disrupted from irrelevant ads during the game. Navigate challenges, capture viewer attention, and seamlessly integrate your ads with the key moments during the big game. Boost ROI with sports advertising hacks playbook: https://lnkd.in/gn3YeYvs #silverpush #marchmadness #ncaabasketball #t20cricket #t20worldcup #superbowl #baseballseason #boxing #olympics2024 #sportsindustry #advertising #adtech #contextualadvertising #videoads #interactive #youtubeadvertising #insights #techtrends2024 #2024planning

With millions tuning into major sporting events on TV, sports remain an effective way for brands to reach audiences. But are advertisers limiting their reach by reserving their budgets for specific seasons and games?   Discover year-round audience opportunities in The Sports Replay: A Campaign Analysis of Sports Advertising. Download the infographic: https://lnkd.in/gxSJ9Tr6 @Effectv #Effectv #TheSportsReplay #amacolorado #ama #marketing #marketingtips #digitalmarketingtips #digitalmarketing #marketingstrategy #marketingideas #creativemarketing

✨ ICYMI 2023 ✨ As the ad industry goes long into Super Bowl season, brands should think more broadly about live sports advertising. 🏈 Now that live sports is moving into the domain of streaming/CTV, it offers even more benefits to advertisers than it did as the last lifeline of linear, like: - wide audience reach, engagement, and loyalty - opportunities for creativity, new ad formats, and interactive elements - filling in Hollywood's content gaps Learn more: https://lnkd.in/gDmGtYAu #livesports #sportsmarketing #superbowl #brandgrowth