Change is constant, and the attitudes and buying habits of #Black Americans continue to change. Do you know how to fuel brand growth with the segment? Here are big picture insights to help guide your marketing strategy: 1.) Black Americans are increasingly proud of their cultural heritage. Higher celebration rate of cultural holidays and desire for creative language expression showcase their unapologetic embrace of their identity. 2.) The segment’s realness and faith set the stage for true vulnerability. Black Americans’ deep understanding of who they are allows vulnerability to flourish. Risk-taking is an expression of that vulnerability and a form of self-care. Our latest study, now including three-year trended data, explores key areas of our consumer fundamentals research to help your brand fuel growth with Black consumers. Contact us to learn how you can unlock access to these insights and more. https://lnkd.in/eEpiYZ4h #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights
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The cultural transformation of the American consumer is plain to see, even in short time spans. Discover the results of our proprietary analysis for the most recent U.S. Census Bureau data and learn how we can help your growth strategy account for the cultural transformation of today's consumers. https://lnkd.in/eGk7YdYz #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Happy Independence Day! Join us in celebrating as we reflect on our own freedom and independence. #independenceday #fourthofjuly #marketing #mrx #culture
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We're excited to be cited in EMARKETER! Leading brands work with Collage Group to understand the deepest cultural insights and why that drives shopper, brand, and category behavior. Read on and discover additional #LGBTQ+ consumer insights via the link in the comments section: https://lnkd.in/e7XqtrZg #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Data Drop: 5 Charts on LGBTQ+ Consumers
emarketer.com
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#ICYMI: You can now unlock the secret to deep emotional connections for today's consumers with Collage’s new Brand Love Dashboard! Learn more in our release and schedule a demo today to get a peek at your brand’s performance: https://lnkd.in/esmaqDn6 #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Are you ready to unlock the secret to deep emotional connections with your consumers? You can—with Collage’s new Brand Love Dashboard! Explore unparalleled Brand Love insights for specific brands and dive into Brand Love drivers, including psychographic traits and interest. Use your understanding of Brand Love to future-proof and grow your brand through: ✅ Enhanced segmentation and targeting ✅ More relevant and resonant campaigns ✅ Insights-driven product development ✅ Strengthened customer loyalty Ready to explore Brand Love insights? Schedule a demo today to get a peek at your brand’s performance! https://lnkd.in/esmaqDn6 #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Small businesses drive the U.S. economy, and their owners reflect diverse cultures and perspectives. Learn how to grow your own business and brand by connecting with and better serving small business owners. Read on: https://lnkd.in/e4v8n_gw #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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We're excited to be cited in Deseret News! Leading brands work with Collage Group to understand the deepest cultural insights and why that drives shopper, brand, and category behavior. Read on and discover additional #GenZ insights via the link in the comments section: https://lnkd.in/eYuAr-ak #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Gen Z travelers are going into debt to pay for vacations this summer
deseret.com
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Last week, in partnership with the Hispanic Marketing Council, we were pleased to announce the fluen.ci award winners selected from the 2024 HMC Strategic Excellence Awards: Alzheimer's Association®, #Cheetos (Frito-Lay), and U.S. Bank. These awards and rankings illustrate Collage’s deep understanding of what works and why, and how we support the world’s leading brands in applying actionable insights that fuel growth. Our rankings are based on our proprietary Ad-Cultural Fluency Quotient, referencing the unparalleled depth of data in our fluen.ci (SM) database. Here are top takeaways from our winners: Alzheimer's Association®: “Some Things Come with Age” resonates with Hispanics through their Passion Points and traditions. #Cheetos (Frito-Lay): “Deja tu Huella Winners” builds on years of support for the Hispanic segment through grants that help changemakers help their community. U.S. Bank: “Translators” illuminates the parentification of Hispanic children drives relevance and resonance for the segment. Learn how we measured cultural fluency and more in our special event follow-up: https://lnkd.in/ex_QMDeZ #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Have you been following the latest U.S. Census Bureau updates? And do you understand how it can affect your marketing strategy? Discover Collage Chief Insights Officer David Evans' latest post for more insight: #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Wondering which way the country is going today? Yup, me too! The U.S. Census Bureau just updated their Vintage 2023 Population Estimates yesterday and I spent the evening diving into the numbers. These numbers are annually updated from July 1. What did I find? 💡 The headline: "country or region of origin" will matter more to authentic representation. Why? The percentage of multicultural growth driven by net migration increased from 37% to 42% from 2022 to 2023. 💡 Implication: consider representing multicultural experiences from the perspective of a single country of origin. This works for the mainstream if you use "Halo Effects" - meaning you represent consumers authentically with deep attention to cultural nuance and specifics, but through the lens of universal human interests, like shared love of family and friends. Other data points demonstrating the rapidity of change we are experiencing. 💡 Multicultural growth has accounted for almost 160% of total growth from July 1, 2020 to July 1, 2023, or 5.3 million people. 💡 The Non-Hispanic White population shrank by almost 2 million people in the same period. 💡 The Biracial/Multiracial, Asian and Hispanic populations accelerated out of the pandemic and have grown the fastest, by 7.4%, 5.7% and 4.8% respectively in that period. There is no turning back from this change. In a world where American consumers are becoming so culturally diverse, the best brands put culture at the center of strategy, seeing people for who they are, where they are. Learn more at https://lnkd.in/eMtyAHKN #mrx #diversity #inclusion #marketresearch #marketingandadvertising #consumerinsights
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https://www.collagegroup.com
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Is your brand authentically engaging and supporting the #LGBTQ+ community beyond #Pride month? Discover the latest blog from Collage Vice President of Customer Success, Zekeera Belton, featuring takeaways from her fireside conversation with Alexander Cammy of Paramount. Contact us to learn more about how embracing consumer culture is a key component of brand growth. We look forward to partnering with you and continuing our contributions to authentic brand engagements that elevate diverse consumer voices during Pride Month and beyond. https://bit.ly/4bnlYog #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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We're excited to be cited in The Washington Times! Leading brands work with Collage Group to understand the deepest cultural insights and why that drives shopper, brand, and category behavior. Read on and connect with us via the link in the comments section: https://bit.ly/3xCw2Mj #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Charitable donations after inflation fell for second straight year in 2023
washingtontimes.com
