Hispanic Marketing Council

Don’t miss out on our ultimate playbook for mastering your marketing strategy to effectively engage the U.S. Hispanic market. Download our 2024 guide for free today. Click to learn more! https://lnkd.in/gf_nVTVg #hispanicmarketing #stoplatinocoating

Tune into our webinar this Wednesday, 7/17 at 1PM ET! Círculo Creativo USA and PRODU present the Annual Hispanic Creativity Report, showcasing 12 groundbreaking campaigns from Alma, BBQ Agency, BeautifulBeast, Casanova//McCann, Conill Advertising, Dieste Inc., El Autobus Anchor, GALLEGOS United, LERMA/, Lopez Negrete Communications, MEL, and Republica Havas!    Register today: https://lnkd.in/eQRA5W7Z

LAST CHANCE:  Don't miss out on submitting your entries for the 2024 Association of National Advertisers Multicultural Excellence Awards! These awards honor the best multicultural marketing that connects with diverse consumers. Get the recognition you deserve and save by submitting by  TOMORROW, July 12! Learn more: https://lnkd.in/ewr5SXMp #ANAmulti 

Don’t forget to join our webinar today at 2 PM ET! We’ll be exploring the award-winning "Found in Translation" campaign by Casanova//McCann and U.S. Bank. Learn how this campaign authentically connected with the Latino community and won prestigious awards like Best of Show and Grand Prix. Don’t miss out—register now: https://lnkd.in/eGr7XaXf

Check out this fantastic article on Nosh breaking down Latino Coating and how it can be stopped. Thank you to Shauna Golden for shedding light on this important issue! Read the full article: https://lnkd.in/eeEH5qXh #STOPLATINOCOATING

ICYMI: The 2024 Hispanic Market Guide is now available to download for free. Featuring comprehensive data and insights on the U.S. Hispanic market, our guide is the ultimate playbook to #STOPLATINOCOATING and connect authentically with Latino audiences. Download here: https://lnkd.in/gf_nVTVg #hispanicmarketing  

Thank you to HispanicAd for the wonderful article on our presence at Cannes Lions International Festival of Creativity as a part of our #STOPLATINOCOATING campaign! Check out the full article here: https://lnkd.in/enEJKErq

Join us for an insightful webinar on 7/9 at 2 PM ET on the award-winning "Found in Translation" campaign by Casanova//McCann and U.S. Bank! Hear the behind-the-scenes story of how this campaign authentically connected with the Latino community and won prestigious awards like Best of Show and Grand Prix. Don't miss this opportunity to learn from the experts! Register today: https://lnkd.in/eGr7XaXf

We are excited to reflect on the incredible success of the first edition of Latin US Day at Cannes Lions International Festival of Creativity 🌟. This groundbreaking event would not have been possible without the trust of Luis Miguel Messianu and Claudia Romo Edelman, who generously backed the idea and worked alongside our amazing sponsors, Cynthia Kleinbaum Milner at Malka and Jessica Ricaurte, CRO at Adsmovil. 🙌 Our heartfelt thanks to our dedicated partners: The Hispanic Star, Hispanic Marketing Council (HMC), Círculo Creativo USA, Creyentes, We Are All Human Foundation, LERMA/, and SAMY Alliance for helping to spread a unified voice. 🤝 A special shoutout goes to Douglas Rowell and Sherin Simón of Advertising Week LATAM and Ruth Mortimer at Advertising Week for hosting this remarkable event at Cannes Lions. 🎉 We also proudly acknowledge Ríchard Izarra for its 35 years of excellence in covering the marketing and advertising industry of the US Hispanic and Latin American markets. 📈 The dedication and expertise of the PRODU team— Liz Unamo, Cristian Camilo Vergara Vargas, Claudia Smolansky, Josefina Blanco, Marcel Serrano Gudiño and many more (long list of appreciation 🙌🏻)—have been invaluable in shaping and documenting the evolution of our industry. 📝 Together, we have created a platform that celebrates and elevates Latin creativity and innovation on a global stage. 🌍✨ Thank you to everyone who made this day a memorable success. Here’s to many more, mark your calendar for 2025, because we area coming back stronger and bigger! 🎊 #LatinUSDay #CannesLions #HispanicMarketing #LatinAmericanMarkets #Advertising #Marketing #PRODU #Celebration #Innovation #Creativity https://lnkd.in/exw9msSR

Last week, in partnership with the Hispanic Marketing Council, we were pleased to announce the fluen.ci award winners selected from the 2024 HMC Strategic Excellence Awards: Alzheimer's Association®, #Cheetos (Frito-Lay), and U.S. Bank. These awards and rankings illustrate Collage’s deep understanding of what works and why, and how we support the world’s leading brands in applying actionable insights that fuel growth. Our rankings are based on our proprietary Ad-Cultural Fluency Quotient, referencing the unparalleled depth of data in our fluen.ci (SM) database. Here are top takeaways from our winners: Alzheimer's Association®: “Some Things Come with Age” resonates with Hispanics through their Passion Points and traditions. #Cheetos (Frito-Lay): “Deja tu Huella Winners” builds on years of support for the Hispanic segment through grants that help changemakers help their community. U.S. Bank: “Translators” illuminates the parentification of Hispanic children drives relevance and resonance for the segment. Learn how we measured cultural fluency and more in our special event follow-up: https://lnkd.in/ex_QMDeZ #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact