Collage Group’s Post

“Consumers want to take their minds off everyday stressors. They need a little relief from their anxieties and a chance to break away from the mundane.” says Euromonitor International in their Top Global Consumer Trends 2024 Report. They call these “Delightful Distractions” I call it why we travel in the first place. Granted, stress relief and a break in the daily routine are only two reasons why people might book a trip but the point is that people turning to travel for relaxation, stress relief, and a break isn’t a new trend. What is new is the idea of bringing traveler’s emotions and underlying needs to the forefront rather than their past trip preferences, interests, and trip logistics. That’s exactly what Travel Coaches and the concept of Travel Coaching focus on. Delightful Distractions, according to Euromonitor’s report, “invigorate and uplift emotions. These thrill-filled and feel-good moments can leave a meaningful impression.” Terms like transformative, impactful, and meaningful travel are commonly sprinkled throughout tourism’s marketing these days yet the opportunity for travel to provide us with these moments have been there all along, hence why people continue to go on trips or get bit by the “travel bug”. Travelers are being more vocal now more than ever before on the types of experiences that they are looking to have and what travel really means to them on a mental, emotional, spiritual, physical, social, professional, and intellectual level. According to Euromonitor, “29% of consumers would be comfortable for their moods to be tracked, enabling brands to tailor experiences to how people are feeling.” This is a great thing. This allows travel experts, like Travel Coaches and Travel Agents who incorporate travel coaching into their services, and tourism and hospitality companies to truly provide meaningful travel experiences that make a lasting impact and satisfaction to consumers based on their needs and desires. On a company and ownership level, incorporating this emotional and creative type of messaging, like mentioned in the report, helps to build customer loyalty, stronger relationships, and positive brand perceptions. To at least see this more emotional, human-centric, and purpose-based approach to travel planning and marketing being mentioned in 2024 travel trends reports is exciting for the future of travel.   https://lnkd.in/exRvUMfd   #travelcoach #travelcoaching #futureoftravel #meaningfultravel #purposefultravel #travelmarketing #tourismmarketing      

📢 Attention online shoppers! 🛍️ The Guardian has just sparked a crucial conversation about the world of online shopping. As we’ve reached peak consumerism, it’s time to reflect on our habits and their impact. Are you ready to join the movement towards more conscious and sustainable shopping? Let’s discuss the ways we can turn the tide and make a positive difference. Check out the article and share your thoughts! #OnlineShopping #Sustainability #ConsumerismRevolution https://ift.tt/IMZ4WQ3

With travelers focused on finding the best deal, how can providers win loyalty and trust? My Deloitte colleague Matt Soderberg explores this dynamic in SmartBrief and outlines how to quickly bring forward solutions to connect with the millennial and GenZ generations of traveler. #IndustryAdvantage https://bit.ly/3Vyah9D 

Today, more insights at 11am ET - Activating the Gen Z Traveler - where we will dive into new insights from our latest Gen Z research & highlight ways to build loyalty with next-gen travelers. Did you know that 59% of Gen Zers are not yet loyal to any travel brand? There is a prime opportunity to engage this valuable demographic and build loyalty with this generation now. You’ll hear from our Lead Economist, Hayley Berg & SVP of Travel, Kiera Haining to gain insights into: - Who is the Gen Z traveler? - What are their preferences, behaviors & spending habits? - How to successfully engage & build loyalty with this generation now - Ways to activate younger travelers on your own channels via Hopper & HTS Last chance to register: https://lnkd.in/e8YeYpjG

Remaining current with trends is important for business owners in the beauty and personal care industry. It's not just beauty and wellness trend that business owners need to be on top of—they also need to stay informed about technology, marketing strategies, and consumer behavior. Click on the link to learn more about it. https://bit.ly/3uFdTvo

Consumers are much more savvy now than ever, read our latest blog post to learn how your brand can capitalize on this. #beautybusiness #beautybrands #wellnessbrands #wellnessindustry #marketing #marketingagency

⏰Less than a week left to submit your entries!⏰ A few more categories to put in the spotlight and today’s is Best subscription / membership model🔦   Do you have a company that rents out accommodation operating with any form of membership or subscription model on a daily, weekly or monthly basis, while allowing guests to live and / or work from anywhere where necessary. This could include private travel clubs, home exchange or home swapping companies, timeshare or resort companies, or holiday home co-ownership platforms, then YOU should submit your entries for this category!   ------------------------------------------------------------------------------------   The judging criteria for Best subscription / membership model includes: 📈 Growth and retention of members / subscribers – how you have grown and retained your member / subscriber base. 📣 Marketing – how you have executed proactive or effective marketing strategies to boost revenue and repeat bookings over the last two years. 🏷️ Brand – how you are maintaining a strong brand identity to attract a range of traveler demographics. 💼 Staff and customer satisfaction – examples of how you are aiding staff development, engaging with customers, and ensuring that their satisfaction levels are high. 💰 Strong commercial performance and financial results – achieving your goals while delivering strong commercial and financial results over the last two years. Hurry! Only 6 more days left - entries close on March 4!   >> Go to https://theshortyz.com/ to submit your entries << The Shortyz 2024 is almost here, April 23 at The Skyline – London, go to https://theshortyz.com/ to get your tickets!   #Theshortyz #shorttermrentalz #subscription #membershipmodel #accommodation #vacationrentals 

At the age of 18, luxury items and Ferraris captivate our eyes. By 25, the appeal shifts to mansions and wealth. At 35, power becomes attractive. At 40, financial freedom impresses. By 50, generational wealth is valued. At 60, health takes precedence. At 70, the importance of family emerges. By 80, a well-lived life inspires pride. We all are aware of this consciously or subconsciously and everybody is in one stage or the other, but how do businesses leverage these pieces of information 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 ~18-Year-Olds: Businesses Utilize social media and influencers to create aspirations for young audiences. ~25-Year-Olds: Targets with upscale lifestyles and luxury living ~35-Year-Olds: Promotes power and status symbols ~40-Year-Olds: Focuses on financial freedom through investment advice and wealth management. ~50-Year-Olds: Caters to generational wealth creation with planning and luxury family vacations. ~60-Year-Olds: Prioritizes health and wellness products for longevity and quality of life. ~70-Year-Olds: Emphasizes family bonding and legacy with history tools and grandparent-child experiences. ~80-Year-Olds: Market services celebrating a life well-lived, such as memoir writing and legacy planning. 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩, 𝐇𝐑, 𝐚𝐧𝐝 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐌𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧: Tailor's leadership and incentives to employee life stages, from luxury perks for the young to health and family benefits for older employees. 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧: Aligns benefits with employees' evolving priorities, offering financial and wellness support. 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐂𝐮𝐥𝐭𝐮𝐫𝐞: Fosters a diverse culture through mentorship programs, encouraging cross-generational wisdom and innovation sharing.

#Sustainability, lifestyle rewards, personalization and integration of #fintech tools stand out in iSeatz’ survey of consumers and loyalty program managers. Find out about the survey's findings on #PhocusWire: https://bit.ly/4bns0ql #travelnews #travelindustrynews #travelindustry #iseatz #travelresearch #travelloyalty #travelsustainability

Lots of posts this week about the future consumer of #seniorliving, especially in #activeadult and #independentliving. Traditionally we program and create opportunities based on interests, hobbies and demographic identifiers. I'm certain the future consumer is looking more at how a community will meet their expectations. How will they continue their independent (not always community-focused) lifestyle once they move in? 1. How are you asking, learning and documenting such expectations? 2. Instead of saying "We offer A,B,C at X,Y,Z days and times", what about asking, what, when and where do you expect such opportunities and lifestyle options to be available? 3. To change the lifestyle model to address and accommodate future needs, we have to release our power and desire to fit people into an already created and fully planned schedule. 4. Blank Space - (Taylor is right)..."I've got a blank space and I'll write your name" (expectation). We have to be willing to free up space to successfully deliver on new expectations. 5. Individual expectations being met are a better predictor of satisfaction, autonomy and a great customer experience compared to community-wide surveys. Which also helps determine if you are delivering on promises made during the sales process. Furthermore, expectations are different across your brand. Location, level of care, rates, amenities, transportation, culinary experiences, etc are typically determined by the sophistication, knowledge and price the customer is paying. It is possible to both standardize and diversify your lifestyle offerings based on such parameters rather than instructing all communities to operate, plan and meet the expectations of individual residents from one overarching approach. For instance, do all communities need 6 offerings a day? Maybe, but what are the offerings? Who is leading/facilitating? What is the budget? Staffing implications? What offerings should be resident-led? Indoors vs outdoors? Lots of variables go into creating a well-rounded lifestyle program. If you are looking for a process and framework for the different brands in your portfolio, I have created a matrix to get you going in the right direction based on customer expectations! Let's Talk!