Collage Group’s Post

Such a pleasure to work with leaders who see the power in emotional connection. cc: Nicole Harburger John Gundlach #healthcare #consumerheathcare #consumerhealth #healthcarebranding #tradeassociation #associations #branding #brandidentity #branddesign #brand #brandingagency #brandingdesign #brandagency #brandidentitydesign

Brand loyalty is a nonprofit problem too. We’ve created a free white paper that addresses the branding problems organizations face. It’s time to tell a bigger story. We can help. Visit https://lnkd.in/eRxc5jtr to get started. #brandloyalty #brandvalue #nonprofit #expandyouraudience #whitepaper #inclusivebranding #free #brandinclusion #brandsuccess

New research! 👀 Our latest wave of #RivalSpark Brand Purpose research, in partnership with Attest, looks at how consumers are feeling about a variety of causes, alongside their levels of engagement, what they expect from brands and how purpose continuously stacks up against price in shopping decisions. Some of our key findings from DuBose Cole and the team - 👨🔧 👩🔧 Charity is An Identity, More Than a Rational Decision: Regardless of economic conditions or worry, consumers still say they regularly donate or volunteer. Brands that can identify novel ways to support this aspect of consumer identity can build equity with consumers. 🌍 Shared Purpose Never Existed For Brands, Increasingly It Never Will: Consumers expect brands to engage more heavily on every cause aside from political ones. While consumers vary in their own engagement with different types of causes (e.g. environment, society, etc.), there is a defined and growing gap between what they expect brands to do and what they themselves will offer. Brands shouldn't plan for shared purpose, they should always plan to lead and then engage on cause related activity. 🤫 Youth & the Increasing Tide of Issues Pulling Them Away: The idea of charity engagement being strongest with the young is wrong. 25-34s are most purpose engaged, while 18-24s are showing weakening issue engagement and charitable intent - potentially due to a tide of issues that can dampen anyones confidence or will to address them. ❤️ Age Changes Emotions Towards Issues Significantly: We feel differently about different issues at different ages. 18-24s feel more strongly about social issues than environment. 45+ fear more social issues around migration. Positive and negative emotions both drive brand purpose and issue engagement, but negative emotions are more short lived in their impact. Check out the slides below and let us know what you think in the comments. (Full link on our site!) #strategy #brandplanning #CSR #purpose #brandpurpose #causemarketing #marketing #marketresearch #consumerbehavior

The power of branding is its ability to influence behavior. 📌We brand companies so they can build reputations. 📌A brand with a good reputation elicits more purchases, advocacy, donations, shares, etc. 📌We give names, logos, taglines, and colors to organizations so that people can more easily assign reputations, attributes, and values in their mind. 📌Subconsciously, they place the brand in their value system, which guides their next actions. If they can act to get something they value and they see the brand as helpful, then they will turn to the company. #branding #powerofbranding #digitalmarketing #digitalmarketer #yasminfathima

Why is Cause #Marketing a Win-Win for Brands and Communities? In today's world, consumers increasingly favor brands that align with their values and positively impact the world. #CauseMarketing allows brands to do just that by partnering with a #nonprofit or championing a social cause. This strategy boosts brand loyalty and trust among consumers, drives meaningful community support, and can increase sales and revenue. Partner with Operation Warm and see how we can create an impact together: https://buff.ly/4biOMyz. #CommunityImpact #BrandLoyalty #BoostSales

Here are some end of year gifting strategies to consider.

Conscious shopping is on the rise, with consumers actively favoring brands that embrace corporate responsibility. Is your business prepared to join the movement? In today's world, consumers are becoming increasingly aware of the impact their purchasing decisions have on the environment, society, and ethical practices. By embracing corporate responsibility, your business can tap into the growing trend of conscious shopping. Showcasing your commitment to sustainable practices, fair trade, community involvement, or charitable initiatives can attract a loyal customer base that passionately supports your brand. It's time to make a positive impact while growing your business. Visit our website to discover how we can help create purpose-driven marketing campaigns! >> https://buff.ly/3a1MKJf #SocialMediaMarketing #SocialMediaStrategy #EngagementTips #BusinessGrowth #DigitalMarketing #DigitalMarketingStrategy #MarketingTips #MarketingSuccess

Today, I want to tell you how incorporating social benefits into your value proposition can help differentiate your brand in a crowded market. In 2024, consumers are increasingly looking for brands that make a positive impact on society. For example, Bombas, a sock and apparel company, donates a pair of socks for every pair purchased. This socially responsible approach not only attracts customers but also builds a strong, loyal community. By integrating social value into your brand, you can stand out and foster deep connections with your audience. #SocialImpact #BrandDifferentiation #ConsumerExpectations #Shopify #SustainableMarketing #SPLITDevelopment #splitdev

Who doesn't like chocolate ? 🐣 So what has chocolate got to do with #omnichannel #marketing I hear you ask? Well check it out for yourself this fun Friday and you can even gift the real choccie goodies not just the virtual kind. 🍫 How to gather consent, how to use geo location, how to share, how to link it back to physical product and sales. errr now you see 👀 what they did at Cadburys. Well you want to have a go right? Feel free to hide mine and send it to me at contact@closingdelta.com. Want to make it harder dont use the hints. Happy Friday. Content that Connects Closing Delta PS: If you don't like chocolate, this is not for you and you need help. https://lnkd.in/gGu8Du6j #pharmaceuticals #healthcare

Customers are drawn to brands that align with their values because it creates a sense of connection and shared identity. When a brand reflects the beliefs, principles, and causes that matter to a customer, it goes beyond a simple transactional relationship. Instead, it becomes a partnership built on mutual understanding and shared goals. An example of a brand known for its commitment to values is TOMS Shoes. TOMS follows a "One for One" business model, where for every pair of shoes sold, another pair is donated to a child in need. This resonates with customers who value social responsibility and philanthropy. The brand's commitment to making a positive impact has helped build a loyal customer base that believes in the brand's mission beyond the product itself. In essence, when customers feel that a brand shares their values, it creates a deeper and more meaningful connection, fostering loyalty that goes beyond the product itself. #BrandValues #CustomerLoyalty #EmotionalConnection #TrustAndCredibility #IdentityExpression #AuthenticityMatters #Differentiation #OneForOne #SocialResponsibility #PositiveImpact