Do you know how American parents approach moments that matter to connect with loved ones, pass cultural and family traditions on to their children, and express themselves through decorations, food, entertainment? Learn more and leverage these special occasions to drive brand love with this segment: https://lnkd.in/eBUC4Nr4 #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Collage Group
Business Intelligence Platforms
Bethesda, Maryland 15,583 followers
Unleash the power of cultural intelligence to fuel brand growth. Access deep consumer, brand, and industry insights.
About us
Collage Group is the only cultural intelligence engine that fuses consumer, industry, and brand data to provide brands with insights on the why behind consumers’ behaviors – so they can act quickly to fuel growth. The company’s data science engine provides unrivaled depth of cultural insight from 26 billion primary data points. With access to head-to-head brand, category, and industry competitive assessments plus original, consumer-driven studies and weekly additions, the world’s leading brands rely on Collage Group to get a deep understanding of how to drive brand love and business growth by tapping into culture. The curated, always-on, easy-to-use digital access is flexible and cost-efficient for your business needs. Founded in 2009, culture has always been at the company’s core. Collage Group is a National Minority Supplier Development Council (NMSDC) certified minority-owned small business.
- Website
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http://www.collagegroup.com
External link for Collage Group
- Industry
- Business Intelligence Platforms
- Company size
- 51-200 employees
- Headquarters
- Bethesda, Maryland
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Multicultural Insights, Strategic Marketing, Market Intelligence, Consumer Trends, Custom Research, Marketing Best Practices, Consulting, Gen Z Consumers, Millennial Consumers, LGBTQ Consumers, Black Consumers, Asian Consumers, Hispanic Consumers, Consumer Insights, Cultural Fluency, Cultural Intelligence, Women Consumers, Brand Ranking, Ad Testing, and Consumer Intelligence
Locations
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Primary
2 Bethesda Metro Center
Suite 300
Bethesda, Maryland 20814, US
Employees at Collage Group
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Melina Garda
Transformative Talent Leader | Emerging Technologies | Climate Sustainability | Supporting Refugee Families
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David Wellisch
Co-Founder and CEO at Collage Group (Previously Latinum Network)
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David Evans
Chief Insights Officer at Collage Group
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Lindsay Bennett
GTM Advisor / CRO
Updates
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How can Collage help you unleash the power of cultural intelligence? 1. Identify new, diverse segments that love your brand. 2. Discover new insights for authentic campaigns and innovative products. 3. Drive incremental purchase intent. Book a demo today! https://lnkd.in/dEfiXyPy #marketing #mrx #culture #marketresearch #marketingandadvertising #businessimpact #consumerinsights
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We are excited to partner with GLAAD to dive deeper into gaming trends and the #LGBTQ+ community's influence! Collage member Tristan Marra will unveil insights into the community’s prevalence and representation in games from GLAAD's flagship report. Is your brand engaging the intersection of gaming and culture to attract new customers and fuel growth? Gaming has evolved from a hobby into a major form of entertainment with a significant impact on popular culture, especially among the LGBTQ+ community and younger generations. Join our latest webinar to discover insights into gaming trends as well as recommended next steps for activation: https://lnkd.in/eF7Upe8V #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Check out this latest update from Collage Chief Insights Officer David Evans on Unity Factors. Through our recent research on political polarization within and across race and ethnicity, and among women, we were able to identify a short list of Unity Factors marketers can use to create campaigns that everyone can lean into. He, along with Zekeera Belton, Lindsay Bennett, Sean Herdman, Joshua Sowinski, and Ryan Woods, are at Quirk's Media NYC today and tomorrow. Let us know if you're there, we'd love to connect with you! #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
The recent calls for unity in the last few days have only heightened the sense that unity has never been more tenuous. So we’ve heard a lot of marketers asking - surely, isn’t there ANYTHING I can unify my campaigns around? There are! We call these Unity Factors. Unity Factors are the few commonalities that many segments can unite around, no matter how different. They are not averages. Indeed they directly challenge the idea of averaging as way to get to a commonality. (Seriously: don't rely on averages.) In our recent research on political polarization within and across race and ethnicity, and among women, we used our tracking database of 75 Cultural Attitudes to identify a short list of Unity Factors marketers can use to create campaigns that everyone can lean into. Named as adjectives, these include attitudes such as “Analytical,” “Curious,” “Deferential,” “Family Focus,” “Honest,” “Hospitable,” “Generous,” “Open-Minded,” “Resilient,” and “Supportive.” But there is only one that is truly uniting. To be specific, there is only one cultural attitude that is in the top ten for every intersection by race & ethnicity, generation, gender and sexual orientation (for example “Black Gen-Z Straight Men") This is the master Unity Factor that unites all Americans. I’ll post a bit more in the next day or two about it, but if you need to know urgently, contact us, DM me or stop by our booth at Quirk's Media at the Javits Center in NYC where I'll presenting with my colleague Zekeera Belton and Nicole Buchanan of SiriusXM for a chat! https://lnkd.in/d-aKqiUY Meanwhile check out our America Now research linked below on how to harness polarization and stay tuned for an update on our 2024 Cultural Summit https://lnkd.in/e-Gaj9_j #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Collage's David Evans and Zekeera Belton will present with SiriusXM's Nicole Buchanan on how to drive appeal among high-growth consumer segments with the power of Halo Effects at Quirk's Media NYC. Join them later today and walk away with lessons on how to use cultural intelligence to increase ROI on marketing campaigns. https://lnkd.in/e_TMW_uv #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Join us at Quirks NYC, July 17-18th! Collage’s David Evans and Zekeera Belton will be presenting with Nicole Buchanan from SiriusXM on how to drive appeal among high-growth and influential consumer segments with the power of halo effects. Fuel growth with Halo Effects: How to Activate the Mainstream With Segment-Specific Cultural Insights Wednesday, July 17 4:45 PM - 5:15 PM Room 1 If you’ll be at Quirk's Media Quirk’s NYC, join our session and take a minute and stop by booth #205! We’d love to connect with you and show you a preview of your brand data in fluen.ci, which gives you instant access to an unrivaled depth of brand-specific cultural insights–and much more! https://lnkd.in/d-aKqiUY #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Collage Group is excited to work with CVS Health on a custom project to lead with cultural intelligence. Shout out to the leaders at CVS: Caron Merrill, Amanda Hains, and Maya Narayan! Thank you for your partnership! #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Do you know how the areas consumers prioritize when spending their time, money, and attention are evolving across generations? And do you know how to activate on these interests to fuel brand love and revenue growth? Our latest webinar will share the priorities and tradeoffs consumers from #GenZ to #Boomers make when spending their time, money and attention, as well as implications and action steps to drive connection and authentic engagement among high-growth segments. Register now: https://lnkd.in/eF7Upe8V #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Our insights on #Hispanic consumers includes three-year trended data that explores key areas of our consumer fundamentals research: identity, cultural context, and Group Traits. Discover key concepts designed to help your brand connect with Hispanic consumers: https://lnkd.in/ev82rAvk #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Join us at Quirks NYC, July 17-18th! Collage’s David Evans and Zekeera Belton will be presenting with Nicole Buchanan from SiriusXM on how to drive appeal among high-growth and influential consumer segments with the power of halo effects. Fuel growth with Halo Effects: How to Activate the Mainstream With Segment-Specific Cultural Insights Wednesday, July 17 4:45 PM - 5:15 PM Room 1 If you’ll be at Quirk's Media Quirk’s NYC, join our session and take a minute and stop by booth #205! We’d love to connect with you and show you a preview of your brand data in fluen.ci, which gives you instant access to an unrivaled depth of brand-specific cultural insights–and much more! https://lnkd.in/d-aKqiUY #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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We're excited to be cited in ADWEEK! Leading brands work with Collage Group to understand the deepest cultural insights and why that drives shopper, brand, and category behavior. Read on and discover additional #GenZ consumer insights via the link in the comments section: https://lnkd.in/e_5i4tYx Thank you for the coverage, Robert Klara! #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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