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Last week, in partnership with the Hispanic Marketing Council, we were pleased to announce the fluen.ci award winners selected from the 2024 HMC Strategic Excellence Awards: Alzheimer's Association®, #Cheetos (Frito-Lay), and U.S. Bank. These awards and rankings illustrate Collage’s deep understanding of what works and why, and how we support the world’s leading brands in applying actionable insights that fuel growth. Our rankings are based on our proprietary Ad-Cultural Fluency Quotient, referencing the unparalleled depth of data in our fluen.ci (SM) database. Here are top takeaways from our winners: Alzheimer's Association®: “Some Things Come with Age” resonates with Hispanics through their Passion Points and traditions. #Cheetos (Frito-Lay): “Deja tu Huella Winners” builds on years of support for the Hispanic segment through grants that help changemakers help their community. U.S. Bank: “Translators” illuminates the parentification of Hispanic children drives relevance and resonance for the segment. Learn how we measured cultural fluency and more in our special event follow-up: https://lnkd.in/ex_QMDeZ #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact

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