Last week, in partnership with the Hispanic Marketing Council, we were pleased to announce the fluen.ci award winners selected from the 2024 HMC Strategic Excellence Awards: Alzheimer's Association®, #Cheetos (Frito-Lay), and U.S. Bank. These awards and rankings illustrate Collage’s deep understanding of what works and why, and how we support the world’s leading brands in applying actionable insights that fuel growth. Our rankings are based on our proprietary Ad-Cultural Fluency Quotient, referencing the unparalleled depth of data in our fluen.ci (SM) database. Here are top takeaways from our winners: Alzheimer's Association®: “Some Things Come with Age” resonates with Hispanics through their Passion Points and traditions. #Cheetos (Frito-Lay): “Deja tu Huella Winners” builds on years of support for the Hispanic segment through grants that help changemakers help their community. U.S. Bank: “Translators” illuminates the parentification of Hispanic children drives relevance and resonance for the segment. Learn how we measured cultural fluency and more in our special event follow-up: https://lnkd.in/ex_QMDeZ #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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It’s good to understand the nuances and differences within the Hispanic market, something we were glad was discussed in our IIEX panel. Watch the entire conversation here: https://lnkd.in/dSg49skr #mrx #hispanicheritagemonth #multiculturalmarketing #hispanicmarketing #multiculturalinsights
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Density6 | AI, Quantum Tech & Robotics | Precision Medicine & Total Immersion Experiences | D6 SolarGlass | Fintech | Text-Call: 📞 +1 844-810-8813
"The past may tell the secrets of the future, but only if we are keen enough to listen closely. The prevalent circumstances and events of a time play a vital role in shaping generations and determining how they turn out to be. This article is a timeline of different generations that were affected differently by the different events that occurred at different times in American history. Everyone may not be impacted the same way by a particular incident but be extremely touched by another." #AmericanHistory #generations #SilentGeneration #BabyBoomers #GenX #Millennials #GenZ #GenAlpha #definingevents #timeline #PewResearch #historicalmoments #Sept11 #Obamaelection #VietnamWar #Moonlanding #techrevolution #MexitNews
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🌟 It's time to celebrate Hispanic Heritage Month! 🎉✨ Join Cinematic Health in honoring the rich culture, history, and contributions of Hispanics and Latinos across the globe. 🌍🌺 ✨ Here's why diversity matters in healthcare: 1️⃣ Language and cultural understanding: A diverse workforce can bridge communication gaps and better understand patients' unique needs, ensuring effective care and positive patient experiences. 2️⃣ Increased empathy and trust: Patients often feel more comfortable discussing sensitive topics with healthcare professionals who share their cultural background or have similar life experiences. 3️⃣ Improved healthcare access: A diverse workforce can help reach underserved communities, reducing health disparities and ensuring equal access to quality care for all. 4️⃣ Innovative solutions: Different perspectives foster creativity and innovation, leading to improved patient care, research, and medical advancements. #HispanicHeritageMonth #CelebrateDiversity #DiversityInHealthcare #InclusiveCare #PatientOutcomes #HealthcareHeroes #EmbraceDiversity #InclusionMatters #HealthcareForAll
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You're Invited to a special webinar event: Inclusive Research, Universal Gains: Elevate Insights for All Discover how tailoring market research to include often-overlooked populations can lead to universal improvements in participant experiences and research quality. Our expert panel will explore the positive ripple effects of making studies more accessible to diverse groups, including mature individuals, people with disabilities, and Black and Hispanic communities. Learn how these inclusive practices not only amplify underrepresented voices but also enhance the overall research process, benefiting all participants and yielding richer, more comprehensive insights. Join us on Tuesday July 23rd to discuss practical strategies for creating more inclusive research environments and the far-reaching positive impacts on both participants and organizations conducting research. https://lnkd.in/gB6X8v_5
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Amplifying the authenticity appears to be the recommended solution some 4 1/2 years into the 2020s. And, it is the overarching theme to this year’s HISPANIC MARKET OVERVIEW 2024 state-of-the-industry journal.
Keeping It Real: Hispanic Market Overview 2024 Brings Call For ‘Authenticity’
http://www.adamrjacobson.com
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Author | Speaker | Change Agent | Portfolio Management | Strategic Planning | Real Estate | Operations & Administration | Finance | Results Oriented | Champion for Diversity & Inclusion | AI Strategist & Enthusiast
Cushman & Wakefield Celebrates National Hispanic Heritage Month 2023 This year’s HHM theme, Unleashing Our Potential: Empowering Growth, Prosperity and Advancement, calls for us to acknowledge and celebrate the significant strides and contributions of Hispanic/Latinos in the economic, political and social growth of the U.S. Each element of this theme holds roots that have enriched the fiber of our community, people and country. GROWTH: As the fastest-growing and second-largest segment in the U.S., Hispanic/Latinos number are more than 62 million people, or 51% of the country's population growth with one in every four children in the U.S. being Hispanic/Latino. According to the New American Economic Research Fund, Hispanic/Latinos have made significant contributions to the economy, including launching 86% of all new businesses in the last 10 years and accounting for 74% of new workers. PROSPERITY: Hispanic/Latinos are a driving force behind America's economic prosperity and a key contributor to the economy of the U.S., contributing $2.8 trillion (12%) to the nation’s total GDP. If Hispanic/Latinos were a standalone economy, they would represent the fifth-largest country in the world. ADVANCEMENT: From education to politics, Hispanic/Latinos are advancing in areas from education to economic power, income, political power and population growth. Cushman & Wakefield’s HOLA is excited to celebrate this year’s HHM.
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More Inclusive Research?? Yes, please!! #Mrx community, register now for this special webinar event hosted by Katrina Noelle and featuring our CEO & Co-Founder Dana Keilman, who will join the panel to discuss how to amplify the voices of #OlderAdults and enhance #consumerinsights overall by including them in #marketingresearch. #marketing #agingpopulation #agingadults #inclusivity #inclusiveresearch #surveys #qualitative #quantitative #marketresearch #mrxpros #seniormarketing
You're Invited to a special webinar event: Inclusive Research, Universal Gains: Elevate Insights for All Discover how tailoring market research to include often-overlooked populations can lead to universal improvements in participant experiences and research quality. Our expert panel will explore the positive ripple effects of making studies more accessible to diverse groups, including mature individuals, people with disabilities, and Black and Hispanic communities. Learn how these inclusive practices not only amplify underrepresented voices but also enhance the overall research process, benefiting all participants and yielding richer, more comprehensive insights. Join us on Tuesday July 23rd to discuss practical strategies for creating more inclusive research environments and the far-reaching positive impacts on both participants and organizations conducting research. https://lnkd.in/gB6X8v_5
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I am a Bicultural Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives as “one size does not fit all”.
The study on U.S. Hispanic financial journey identifies three key takeaways: 1) There's a significant opportunity for financial institutions to better serve Hispanics, who show a keen interest in financial education and entrepreneurship. 2) Hispanics face unique challenges, including a lack of educational advantages in crucial financial matters, yet demonstrate resilience and forward-thinking in financial planning. 3) Both Hispanics and non-Hispanics share concerns about savings and living paycheck to paycheck, but Hispanics additionally focus on assisting family members financially, reflecting a collective ethos and differing from non-Hispanics in where they seek financial advice.
New Study from Publicis Media, Adsmovil and ThinkNow Takes A Closer Look Into U.S. Hispanic Financial Journey
mediavillage.com
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🗣 Are you ready for a DEI-workshop designed just for cities and municipalities' professionals? 🔈 Cities and municipalities are the backbone of our society, providing essential services that profoundly impact the lives of residents. As our demographics shift and challenges evolve, there's a growing need for city and municipality organizations to embrace diversity, equity, and inclusion (DEI) principles. 🌟 At Includia, we recognize the importance of fostering inclusive cultures within these organizations. That's why we're hosting a workshop on June 12th, specifically designed for professionals seeking to promote equity and inclusion in city and municipality settings. During this half-day online workshop, participants will learn about: ✅ DEI Fundamentals: Understand core DEI principles and navigate diversity effectively. ✅ Organizational Trends: Explore trends in city organizations that highlight the importance of DEI. ✅ Benefits of DEI: Discover how embracing DEI fosters inclusive communities and equitable governance. ✅ Driving DEI Initiatives: Learn how to ensure commitment to robust DEI processes for fairness and equality. 💡 Don't miss out on this opportunity to deepen your understanding of DEI and its pivotal role in nurturing inclusive and equitable communities within cities and municipalities. The workshop is highly interactive and you will learn from your peers while discussing different everyday working-life scenarios in small groups to identify concrete ways to act upon different challenges. Join us on June 12nd from 9:00 to 12:00 for an enriching workshop experience. 📒 Register here: https://lnkd.in/daJuBft9
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What are the things we should be doing in our research that lifts all of our consumers? What are the things that we not only must do to drive more inclusivity, but also should do for better research, in general? I have thoughts, but I also can’t wait to get learn from this powerhouse of women in this webinar about inclusive research practices. On 7/23 at 9a PT / 12p ET, join us by registering for this webinar at the link below. Katrina Noelle Maria Lucia Parra Dana Keilman Kristen Harmeling. See you there!
You're Invited to a special webinar event: Inclusive Research, Universal Gains: Elevate Insights for All Discover how tailoring market research to include often-overlooked populations can lead to universal improvements in participant experiences and research quality. Our expert panel will explore the positive ripple effects of making studies more accessible to diverse groups, including mature individuals, people with disabilities, and Black and Hispanic communities. Learn how these inclusive practices not only amplify underrepresented voices but also enhance the overall research process, benefiting all participants and yielding richer, more comprehensive insights. Join us on Tuesday July 23rd to discuss practical strategies for creating more inclusive research environments and the far-reaching positive impacts on both participants and organizations conducting research. https://lnkd.in/gB6X8v_5
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