Anthony Crocker’s Post

An expert in delivering meaningful brand experiences in premium digital environments. Passionate about building a fair and sustainable industry for all.

1w Edited

In an increasingly competitive digital advertising landscape, media sellers find a fresh edge with attention metrics. This rapid-fire panel hosted by Adelaide explores why attention metrics aren’t just another buzzword but a pivotal strategy for publishers and SSPs like Financial Times, PubMatic, and The Telegraph to stand out, generate demand, and improve advertiser outcomes. Join me, Nicola Spooner and Lee C. at MAD//FEST from 3.45pm on 3rd July as we discuss the practical benefits, the evolving marketplace, and the promising future of attention measurement and activation.

4 Comments

Rhoanna Glenn

Will you be there on Tues? Would be great to catch up

1 Reaction

MAD//FEST

Love this! 🙌 We can't wait to see you there 😎

1 Reaction

Daniel Takel

Accountability Manager | Media Week 30 Under 30 2024 | LGBTQ+ Taskforce Lead

Can’t wait, see you there!

1 Reaction

See more comments

To view or add a comment, sign in

More Relevant Posts

Anthony Crocker

An expert in delivering meaningful brand experiences in premium digital environments. Passionate about building a fair and sustainable industry for all.
1w
Report this post
Looking forward to sharing the stage with some top notch publishers! See you at MAD//FEST LONDON next week! 😎
Edward Bristow

Commercial Director, EMEA @ Adelaide
1w Edited

Looking forward to MAD//FEST next week where Adelaide will be out in force again as a key partner after a busy Cannes. ✅ Marc Guldimann will be speaking on the Attention Stage with Aimee Fanton from Diageo to discuss some groundbreaking work using attention metrics within Amazon's DSP. ✅ We'll be having a discussion of how media quality and attention metrics can be a force for good for premium publishers with Anthony Crocker from The Telegraph, Lee C. from the Financial Times and Nicola Spooner from PubMatic ✅ Marc Guldimann will also be gracing the main stage with our partner Alex Cheeseman from Outbrain to talk about how attention is becoming the new currency and now is the time for brands to embrace "The Great Attention Heist" Looking forward to spending time with the team Karl Sjulsen, Kaitlin Nizolek, Jordan Weiers, David Langdon, Olivia Garhard, Kitte Ubredi, JB Lammoglia If you're going to be there I would love to grab some time to catch up. #attention #madfest #attentioneconomy
Like Comment
To view or add a comment, sign in
Anthony Crocker

An expert in delivering meaningful brand experiences in premium digital environments. Passionate about building a fair and sustainable industry for all.
1mo Edited
Report this post
Over Tuesday and Wednesday I was lucky enough to attend Media360 - a fantastic event, huge congrats to everyone involved! The overarching theme for this year was ‘Risk’: *Most interpreted 'risk' as stepping outside conventional methods, trying something different, and challenging the status quo. **There's a continued focus on data strategies in preparation for a cookieless future, so brands are open to new and innovative data solutions. However, brands often find the nitty-gritty details off-putting. They want to see solutions that work without necessarily needing to understand the technicalities. ***Moving away from standardisation towards personalisation and unconventional creativity is crucial for garnering attention, with a longing for the 'good old days' of bold and bonkers ideas (think Cadbury’s Gorilla, etc.). I have linked a number of highlights from my perspective, however one standout highlight came in 'The Big AI Debate' - in which one of the presenters declared he ‘couldn't be bothered to do his presentation’ so he handed the brief over to AI alongside an unconnected 15 second sample video clip of himself - the results were a chilling 1 minute presentation that is linked in the doc (apols for my video skills!) - of course, he was merely showing us the reality of what can be achieved and the whole panel was incredibly insightful. https://lnkd.in/dNvwWPS5
Like Comment
To view or add a comment, sign in
Anthony Crocker

An expert in delivering meaningful brand experiences in premium digital environments. Passionate about building a fair and sustainable industry for all.
1mo
Report this post
So proud of Camilla Child, Louise Merry and all those involved in making Compass... Informed decisions are always the best decisions ☺️

Telegraph Works

1,125 followers
1mo

“Real-time publisher insights have surged in demand, making Compass a natural and timely product launch.” Telegraph Media Group has launched Compass, a new research and insights agency, powered by the same first-party data and tools used in the Telegraph newsroom. Telegraph Compass allows brands to access bespoke research through the data, technology and expertise of a premium national newsbrand. It helps identify new business opportunities, and provides actionable insights and thought leadership. For any enquires, please contact Camilla Child, who will be happy to help! More information can be found in Research Live’s article below:

Telegraph Media Group launches insight agency | News

research-live.com
Like Comment
To view or add a comment, sign in
Anthony Crocker

An expert in delivering meaningful brand experiences in premium digital environments. Passionate about building a fair and sustainable industry for all.
1mo
Report this post
Happy hour kicks off on an hour! See you there!

Telegraph Works

1,125 followers
1mo

Day two is a go! Our Happy Hour is happening today from 4:30-6:30pm🎉🍹 If you haven’t already, please contact your rep for registration details! #AWEurope #AdvertisingWeekEurope
Like Comment
To view or add a comment, sign in
Anthony Crocker

An expert in delivering meaningful brand experiences in premium digital environments. Passionate about building a fair and sustainable industry for all.
1mo
Report this post
Are you attending Advertising Week in London next week?... The Telegraph will be hosting the VIP Loft! A chance for you to get away from the hustle and bustle, catch up with your Telegraph contacts, and maybe even learn a little bit about our award-winning approach to advertising in a premium publisher environment. 🙂 Access is strictly based on preregistration, so drop me a DM if you wish to join us!
1 Comment
Like Comment
To view or add a comment, sign in
Anthony Crocker

An expert in delivering meaningful brand experiences in premium digital environments. Passionate about building a fair and sustainable industry for all.
3mo
Report this post
I’m happy to share that my role has evolved, I am now Director of Commercial Success Strategy at The Telegraph!

This content isn’t available here

Access this content and more in the LinkedIn app

45 Comments
Like Comment
To view or add a comment, sign in
Anthony Crocker

An expert in delivering meaningful brand experiences in premium digital environments. Passionate about building a fair and sustainable industry for all.
3mo
Report this post
Excited to join this increasingly vital discussion. Sign up via the link!

Lauren Wakefield

Marketing & Communications Director at IAB Europe
3mo Edited

I'll be speaking at IAB Europe's Great Debate on Sustainability next week! Join us on March 26th for a free virtual event as we delve deep into sustainability in digital advertising. Hear insights from industry leaders across Europe as we explore the key efforts driving sustainability goals. Speakers include Steffen Hubert, Emanuela Recalcati, Estee Cheng, Robert Rakowitz, Anne Coghlan, Anthony Crocker, Yann Le Roux and more. Secure your spot here -

IAB Europe's The Great Debate: Sustainability in Digital Advertising

https://iabeurope.eu
Like Comment
To view or add a comment, sign in

1,338 followers

117 Posts

View Profile Follow

Anthony Crocker’s Post

More Relevant Posts

Explore topics