Aimee Fanton

Heineken's "Pub Museums": A Case Study in Creative and Experiential Marketing The HEINEKEN Company has launched a campaign in Ireland called 'Pub Museums' to showcase the value and importance of Irish pubs. The campaign, created by ad agencies LePub and Publicis Dublin, launched in April 2024. Each participating pub has been transformed into a virtual museum, featuring historical artifacts, audio guides, and souvenirs. Visitors can scan a QR code to discover pub history through augmented reality. The campaign uses indoor navigation, geolocation, and photogrammetry to create an immersive experience. The campaign aims to safeguard pubs for generations to come. Gaining recognition as an official museum would provide pubs with opportunities and resources usually reserved for other cultural landmarks. Heineken® is exploring how these pubs can apply for official museum accreditation via a national accreditation program. Heineken's "Pub Museums" campaign in Ireland is a masterclass in blending heritage preservation with cutting-edge technology to create a truly immersive brand experience. 📌 Here's what makes it tick: Unique Selling Proposition (USP): Transform traditional pubs into virtual museums, highlighting their cultural significance. Engaging User Experience (UX): Leverages AR technology for a seamless exploration of historical artifacts via smartphones. Interactive Storytelling: Pubs become living museums with 3D object recognition and audio guides. Sustainability Focus: Aims to secure official museum status for pubs, ensuring their survival for future generations. 📌 Marketers can be inspired by: Emotional Connection: The campaign taps into love for Irish pubs and their rich history, fostering brand loyalty for Heineken. Innovative Technology: AR creates a unique and engaging way to learn about the pubs, driving user interest. Tangible Impact: The campaign goes beyond brand promotion, aiming to preserve cultural heritage. Heineken's "Pub Museums" is more than just an ad campaign - it's a blueprint for innovative marketing that marries marrying technology with storytelling and social responsibility. #Heineken #PubMuseums #socialmediamarketing #branding #marketingagency #socialmediamarketingagency #krakowsocialmediamarketing #socialmediamarketingpoland #dublinsocialmediamarketing #marketinginspiration #connections #community #letsconnect  #ARmarketing #experientialmarketing #culturalheritage

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Unveiling Heinekicks: Where Branding Gets a Kick of Innovation! 👟🍺 Heineken® isn't just brewing up beer anymore; they're brewing up branding brilliance with their latest innovation – Heinekicks The HEINEKEN Company These aren't your ordinary sneakers; they're a walking testament to the art of branding. 👀 Picture this: sleek green kicks adorned with the iconic Heineken® palette, complete with a tongue that moonlights as a bottle opener. But here's where it gets interesting: the soles are infused with actual beer! That's right, you can now leave your mark (and your scent) wherever you go.💡 But what's the branding strategy behind Heinekicks, you ask? It's all about creating a sensory experience that's as unforgettable as cracking open a cold one. Each pair is a nod to Heineken®'s commitment to innovation and craftsmanship, a walking billboard for the unexpected. What's your thought on this!!? Surojit Mahato Vivek Kangath Lacey Abbacchi Shivangi Gupta Paulo Fodra Shubhangi Madan Diksha Burnwal⚡ Tanvi Sarnaik Shweta Kukreja Devika Majumder, Wall Street Journal Featured Serial Entrepreneur Manoj Kandpal

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Fanta Brings Back the Nostalgic Fanta's decision to revive the "Wanta Fanta" global platform is likely driven by several marketing motivations. Tapping into nostalgia is a powerful marketing strategy. The early 2000s, often referred to as the "aughts," is a time period that many consumers now view with fondness. The "Wanta Fanta" campaign, which originally aired during this time, evokes positive memories and emotions, thereby creating a strong connection with the brand. Reviving a familiar campaign allows the brand to capitalize on existing brand recognition and association. Consumers who remember the original campaign will instantly connect with the new ads, while those unfamiliar with it may be intrigued by the playful and catchy theme. READ ARTICLE: https://lnkd.in/dV8c8PV2 #WantaFanta #NostalgiaMarketing #FantaRevival #GlobalCampaign #RefreshingFun

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Tune in to our podcast as we delve into the captivating world of influencer marketing with a spotlight on the Dentsu School of Influence. In this episode, our host, Ingrid von Stein, sits down with Emma Odendaal, Content Strategy Director at DENTSU CREATIVE SA, alongside two remarkable influencers, Tiffany Fortuin and Ntiyiso Mkhabela. Together, they unravel the essence of the Dentsu School of Influence, its inception, operations, and what sets it apart in the realm of influencer development. The Dentsu School of Influence is not just another program; it's a transformative journey designed to nurture South Africa's budding influencers. We recognise their power to spark conversations and drive meaningful societal change. Through an intensive eight-month curriculum, participants undergo rigorous training in content creation, brand collaboration, financial management, and legal aspects. Our selection process is rigorous, emphasizing not just talent, but also drive, creativity, and the potential to wield influence responsibly. Under the guidance of industry experts, students learn to create impactful content while staying attuned to their audience's needs and aspirations. Take a listen to our podcast and discover the transformative power of influence with the Dentsu School of Influence - https://iono.fm/e/1434786 #InfluencerMarketing #DentsuSchoolOfInfluence #PodcastEpisode #WeClimbHigh

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It was great catching up with Olya Diachuk, Data Driven Media Director at The HEINEKEN Company, at the dentsu Beach House. Ideas explored: How can creatives drive sustainability? What is the future skill set of the CMO? How can brands change consumer behaviour? Watch the full panel and explore more about what’s happening at the beach house via the dentsu at Cannes website: https://lnkd.in/ebA9BWCK #DentsuAtCannes2024 #CannesLions2024 #MarketingInsights #sustainability

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The Manifesto Volume 1. Chapter 3 In our final Chapter, Colleen discusses culture. Culture is like the air we breathe. It infiltrates and influences every aspect of our lives – unconsciously and consciously – through the choices that we make. For brands, knowing people means knowing individuals and knowing what individuals have in common at a national level. To truly understand people, both are essential. Without cultural analysis however, a key component is missing. Watch Colleen outline the book in more detail, and read chapter summaries at https://lnkd.in/ghvU9pCS

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🚨 Only two weeks to go until our Media & Creative Brunch forum 🚨 Conscious Recoupling: are media & creative getting back together? 📍 23 May 2024, 10am - 12pm, London (details in the link).   In the fast-paced world of marketing, the fusion of creativity and media disciplines has become crucial.   Simply the right message (creative discipline), needs to reach the right people at the right time, in the right channel, in the right context (media discipline).   However, often creative and media are out of sync. The media doesn’t inform the creative, the creative doesn’t inform the media. Media and creative don’t work together – the processes, tech and data don’t work together. Agencies fight over who owns dynamic content creation.   When creative teams, equipped with engaging stories and visuals, work closely with media specialists who understand audience behaviour and platform nuances though magic happens! Effectiveness can improve by +40%.   So how do advertisers get media and creative to work together?    Join us on the 23rd to find out our take on this, and the vital part that AI is increasingly playing. We promise a morning filled with engaging conversation, enlightening insights, networking opportunities and tasty breakfast bites hosted by Flock.   Book your FREE ticket below. 🎟 https://lnkd.in/eERAPaCU

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The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time, with Unilever establishing a reputation for producing brave, creative and innovative marketing solutions. Read more👇 https://lnkd.in/dBEUnrwC #digitalmarketing #marketing #socialmedia #business #entrepreneur #branding #socialmediamarketing #contentmarketing #growthhacking #marketingstrategy #growthmindset #leadgeneration #sales #engagement #communitybuilding #influencermarketing #results #impact

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This is the Psychology of every Consumer! We know some brands that deep-rooted their brand colours into our minds. (For Eg: Coca-Cola, McDonalds, KFC,...) Brand Identity is something that all small businesses miss. It is not only about colours. It is about the value you provide to your consumers. #thesocioaura #socialmediamanagement #contentstrategy #contentcreation #marketingstrategies #linkedinpersonalbranding #brandawareness #brandidentity #linkedinforcreators.

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The importance of decarbonising the media supply chain is reaching an all-time high: https://lnkd.in/erT35dfr #marketing #advertising #ads #adtech #sustainability #emissions

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A great story about a really innovative campaign from Wendy's. A staple in America, their drive to build brand awareness in the UK took them to unexpected places. Launching the mockumentary, True Crime-style podcast 'The Burger Files' reflected a deep understanding of the ecosystem in which they were trying to build that awareness, and the people they were trying to reach. In working to reach younger audiences, they looked to engage with them on their terms, rather than to dictate to them. It was a great space for us to connect with that audience in an authentic way. It was also cutting through the clutter of traditional advertising and gave us an opportunity to tell our brand story in a new, fun and innovative way.” - Leanne Parker, Wendy's Manager of International Marketing. The power of that authenticity can't be understated. As they phrase it, a piece of advertising that is itself the entertainment rather than a disruption to it. There's always a new and effective way to get messaging across. As in this example, knowing your audience and what they respond to forges the path to creating the most interesting, compelling, enjoyable and, crucially, effective ways of talking to them. A great read from Ida Axling in Campaign UK: #brandmessaging #brandinsights #brandbuilding #brandconsultancy #creativeagency #pioneeringspirit #audienceinsights #pioneeringconnection

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With hundreds of companies unveiling their annual impact reports at the same time, a common question arises amongst brands: How many eyes will my report capture, and will it reach the right audiences? With 3BL’s ReportAlert the performance of your sustainability report is beyond doubt, here’s why 👉 💬 Learn more: https://lnkd.in/gRxfs6wE

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The Future of TikTok in South Africa: Will a Ban Loom on the Horizon? TikTok's Impact in South Africa: A Close Look at the Country's Digital Landscape

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In the shadow of marketing's dodgy past lies an urgent call for transformation. Our industry, one of the main drivers behind unchecked consumption and growth, now stands at the crossroads, bearing the weight of social, economic, and environmental imbalances it helped to create and accelerate. The realization dawns that the path to Regenerative Futures requires a bold departure from the 'business as usual' mentality. The (Un)Learning Marketing as Usual Program is crafted for those standing at this crossroads, especially marketing leaders and professionals ready to re-imagine the potentials of their capacities as marketeers and redefine their roles within the industry. Find out more via the link in the comments 👇 For questions you can reach out to Minou the main facilitator of the program.

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The Coca-Cola Company's "𝐒𝐡𝐚𝐫𝐞 𝐚 𝐂𝐨𝐤𝐞" campaign conquered the world with a simple idea - personalisation. This iconic campaign isn't just about sugary drinks! This month's LGC Market Mastery explores how African law firms can leverage their magic to stand out in a crowded market. 𝐇𝐞𝐫𝐞'𝐬 𝐚 𝐬𝐧𝐞𝐚𝐤 𝐩𝐞𝐞𝐤 𝐚𝐭 𝐭𝐡𝐞 𝐥𝐞𝐬𝐬𝐨𝐧𝐬 𝐲𝐨𝐮'𝐥𝐥 𝐥𝐞𝐚𝐫𝐧: - The power of personalisation - Building a thriving online community - Data-driven marketing for targeted reach - Fostering deeper client connections Ready to unlock the secrets of success? ➡️ Visit https://lnkd.in/dBs6j9HR to read the full article and discover how the "Share a Coke" campaign can inspire your legal marketing strategy! #LegalMarketingAfrica #LGCMarketMastery #AfricanLawFirms #CocaCola #ShareACoke #GoldStandard #LGCAfrica

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Maybe it’s Maybelline? Or maybe it’s not. Dupe culture, as fuelled by social-media, is becoming more prominent than ever, as the demand for less expensive alternatives to brand-name products rises. A whopping 51% of UK consumers agree that the rising cost of living has increased their consideration to purchase dupes of their favourite products. What will this shift in consumer behaviour mean for your brand? See our latest report below, and discover how in a sea of clones, your brand can stand out and remain top choice. #Savanta #consumer #behaviour #dupes

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