In an increasingly competitive digital advertising landscape, media sellers find a fresh edge with attention metrics. This rapid-fire panel hosted by Adelaide explores why attention metrics aren’t just another buzzword but a pivotal strategy for publishers and SSPs like Financial Times, PubMatic, and The Telegraph to stand out, generate demand, and improve advertiser outcomes. Join me, Nicola Spooner and Lee C. at MAD//FEST from 3.45pm on 3rd July as we discuss the practical benefits, the evolving marketplace, and the promising future of attention measurement and activation.

Looking forward to sharing the stage with some top notch publishers! See you at MAD//FEST LONDON next week! 😎

Over Tuesday and Wednesday I was lucky enough to attend Media360 - a fantastic event, huge congrats to everyone involved! The overarching theme for this year was ‘Risk’: *Most interpreted 'risk' as stepping outside conventional methods, trying something different, and challenging the status quo. **There's a continued focus on data strategies in preparation for a cookieless future, so brands are open to new and innovative data solutions. However, brands often find the nitty-gritty details off-putting. They want to see solutions that work without necessarily needing to understand the technicalities. ***Moving away from standardisation towards personalisation and unconventional creativity is crucial for garnering attention, with a longing for the 'good old days' of bold and bonkers ideas (think Cadbury’s Gorilla, etc.). I have linked a number of highlights from my perspective, however one standout highlight came in 'The Big AI Debate' - in which one of the presenters declared he ‘couldn't be bothered to do his presentation’ so he handed the brief over to AI alongside an unconnected 15 second sample video clip of himself - the results were a chilling 1 minute presentation that is linked in the doc (apols for my video skills!) - of course, he was merely showing us the reality of what can be achieved and the whole panel was incredibly insightful. https://lnkd.in/dNvwWPS5

So proud of Camilla Child, Louise Merry and all those involved in making Compass... Informed decisions are always the best decisions ☺️

Happy hour kicks off on an hour! See you there!

Are you attending Advertising Week in London next week?... The Telegraph will be hosting the VIP Loft! A chance for you to get away from the hustle and bustle, catch up with your Telegraph contacts, and maybe even learn a little bit about our award-winning approach to advertising in a premium publisher environment. 🙂 Access is strictly based on preregistration, so drop me a DM if you wish to join us!