IAB Europe

🏆 The MIXX Awards Europe 2024 are almost here. This prestigious event offers a unique opportunity to gain insights into the most innovative and impactful work in digital advertising. Why Attend the virtual ceremony? 🏆 Industry Recognition: See which campaigns have set new benchmarks in creativity and effectiveness. 🎓 Learn & Inspire: Gain insights from the top digital advertising experts and get inspired by the best work in the industry. 💼 Network: Connect with industry leaders and peers from across Europe. Save the Date: Thursday, 18th July Virtual Ceremony: Live-streamed for participation from anywhere in Europe: https://lnkd.in/eyh3Y2SF

At this virtual event, industry experts from across Europe will discuss AI's role in digital advertising. We'll delve into the findings from our recent research, ‘Understanding the Adoption and Application of AI in Digital Advertising,’ conducted in partnership with Microsoft Advertising, and examine how AI is transforming the industry. Additionally, we will hear from keynote speakers on the adoption and usage of AI within the industry. This is a must-attend event to hear the latest AI developments shaping our industry. Register here - https://lnkd.in/ed-XNuDi

Our chair of the Programmatic Committee, Wayne Tassie, and Jonathan Haines, Head of Enterprise Sales and Curation at Equativ chatted about programmatic advertising in a recent Programmatic Perspectives podcast episode. In it, they dive deep into the cutting-edge advancements and strategic innovations in programmatic advertising, focusing on Equativ’s curation platform, Equativ Buyer Connect (EBC). The conversation spans three main topics: Equativ’s platform, first-party data and curation, and industry trends for the future. If you’re looking for transformative trends and the technologies that are driving the future of programmatic advertising, this episode is for you:https://lnkd.in/g5hk5Krp

🌟 Join the IAB Europe Team! 🌟 🚀 Maternity Cover - Marketing Coordinator 🚀 Passionate about digital advertising and looking for an exciting opportunity? We're hiring a Marketing Coordinator for a 12-month maternity cover! In this dynamic role, you'll assist our marketing department with: 🔹 Coordinating marketing efforts to our members and the wider community 🔹 Managing website and social engagement 🔹 Creating innovative campaigns and events 🔹 Crafting compelling email marketing 🔹 Researching the latest trends 🔹 Preparing insightful reports Join us in driving industry collaboration, setting standards, and creating frameworks that help businesses thrive in the European digital market: https://lnkd.in/dHCP82SG

The 10th edition of our Attitudes to Programmatic Advertising survey is live! Your expertise in #programmatic is vital. Whether you're optimising bids, managing #DSPs, or driving innovative ad campaigns, we need your #insights to capture the state of programmatic adoption across Europe. Your feedback will shape the future of our industry, helping us understand critical trends and innovations. 🕒 10 Minutes of Your Time: That’s all it takes to make a significant impact. Plus, all responses are confidential. Results will be shared in Q3: https://lnkd.in/dNBrMx5z

"Towards an Inclusive, Safe and Innovative Digital Europe" - our recently published paper outlining key commitments and policy principles ahead of the 2024-2029 EU legislative term. With the European Parliament and the College of Commissioners set to commence new terms, the paper outlines the vision and core commitments of IAB Europe and our members towards shaping a sustainable and responsible digital advertising ecosystem for the future. Read it here: https://bit.ly/3zAmaDA

We're Hiring!🚀Join the IAB Europe Team as a Privacy & Compliance Trainee (paid position)! Are you a motivated individual ready to kickstart your career in digital marketing and advertising? Do you have a keen interest in privacy and compliance issues? If so, we have an exciting opportunity for you! 🔍 What We're Looking For: - Passionate about digital marketing and advertising. - Eager to dive into privacy and compliance topics. - Looking for a flexible and hybrid work environment. - Ready to grow professionally in a vibrant, multicultural team. 🌍 Why Join Us? 👉 Work with a dynamic team based in the heart of Brussels. 👉 Benefit from a hybrid and flexible traineeship setup. 👉 Gain valuable experience over a 6-month traineeship. 👉 Potential for a permanent position after completion. ➡️ Apply Today: https://bit.ly/4bDso2C

IAB Europe stands with IAB Ukraine and the people of Ukraine. IAB Ukraine's CEO, Anastasiya Baydachenko provides an update amidst the ongoing conflict, sharing her thoughts as sirens blare in the background. This war is far from over, and we want to raise awareness of its continued impact. We express our heartfelt support and solidarity with the people of Ukraine, especially in the aftermath of the recent attack on Kyiv: https://lnkd.in/eVzrgYDf

Tomorrow! Join us for the next IKE virtual event where we will host a series of panel discussions and a keynote presentation on measurement and currency, metrics and data. One of the sessions IAB Europe hosted will look at data strategies in a post-cookie-less future. Moderated by Pete Danks, VP of Market Activation, Magnite & Lead of IAB Europe's Post Third Party Cookie WG, he will be joined by GroupM,  Wavemaker and Kleinanzeigen. Register for free here: https://lnkd.in/e8C5aGF8

DMEXCO is just around the corner! On 18 & 19 September 2024 top decision-makers from the digital economy, marketing and innovation will meet in Cologne. Europe‘s leading marketing & tech event is THE place-to-be to gather leads, connect with the industry and be inspired. Experience an ecosystem of expo, groundbreaking keynotes, debates and innovative masterclasses - all with a focus on digital trends and future business potentials. Are you ready for it?https://lnkd.in/eKHH6wsJ