Jeff Jenkins

With third party cookie deprecation coming soon, I've been working with several of my fractional CMO clients to get the teams, systems and data ready for the change. I've outlined some of the things we've been working on in the article below. If you've already addressed these, great! If not, you should definitely take a look. These are things you should be considering. https://lnkd.in/g-HuERfM

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What are the metrics by which one should judge their retail media success? Check out our conversation with Havas Market's Molly Hop to find out!

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Exciting news! Path to Purchase Institute just published my latest article on Impulse Shopping. At Provoke Insights, we surveyed 1,500 individuals across the US to uncover who's most prone to impulse buying and which industries are most susceptible to impulse shopping. Our findings reveal crucial strategies for marketers. Big thanks to Melissa Conforto for her hard work on this project! #ImpulseShopping #MarketingInsights #marketresearch https://lnkd.in/e5DV3MUx

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This is hella interesting. I don’t think it’s a brand problem…I think it’s a profit over people problem. When you get comfortable just because of your name, cut corners on quality/material/innovation, and shift away from facilitating community+connection—why buy when you can no longer resonate with a brand whos values go against your audience and their cultural touch points are surface level at best. Sometime you have to slow your processes down and give people the room to develop regardless of what the board says. New Balance moves so strategically and slow when making choices and have been at the center of creating culture. Moving as fast as culture is never the answer if it’s at the expense of people for profit and doesn’t create impact over time.

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This is good news. The ads and film have tapped into the most important needs of consumers: inspiration, optimism, vitality, and autonomy. But this sector needs more than just pretty storytelling in ads - it needs storydoing/living (on their part) and to impart story being (where consumers are participants not just audiences). That means live experiences and showing consumers what Adidas can/will be for them IRL. #brainmanagement

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Sometimes I want to control my shopping experience, sometimes I want the thrill of the discovery. Sometimes I want 15 filters to narrow my search, sometimes I want the brand to take the wheel. In Quick Study’s latest Study Guide, we explore the relationship between consumer behavior and control, and how brands can keep the balance.

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☀ The YPulse Summer of Innovation starts TODAY. All summer long we'll be looking at the innovative brands, trends, and big ideas that teens and YAs are pumped about. And to kick it all off ... here are *the* most innovative brands according to teens. We interviewed over 35,000 teenagers in North America and Western Europe to find out which brands they is, "improving on what came before it and is willing to try new things.” #summerofinnovation #genz #teens #innovation #brandtracking

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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Beware of the hyperactive hive mind.... A worthwhile listen, Cal Newports investigation into the growth of email / IM and how it has filled the gap as a tool to show we are "Working". He argues how as we have moved from farms where our measure was the crop, to factories where the measure was numbers of widgets, and now in a knowledge economy its the amount (Not efficiency) of unstructured communication. https://lnkd.in/gQSMTepG

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https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing

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💰Capitalism is complicated 🤑 It’s expanded economic opportunity for a variety of groups, but it also serves a system of oppression in itself. Now, more than ever before in capitalist history, consumer buying power is more diverse as communities of color are looking to engage with brands that make them feel seen, heard and valued. And they are ready to intentionally make choices of where NOT to spend their money when they don’t see themselves included in a brand's marketing. Whatever you believe the role of government should be in supporting communities, corporations do have a place and responsibility to the constituents, customers, stakeholders and importantly the employees they serve. Corporations that prioritize #culturalcompetency, not just diversity, will lead financial performance, consumer loyalty, employee satisfaction and corporate brand reputation. ++++++ Hi 👋🏽 I’m Mariam, founder of Chatterbox Consulting, an #inclusivemarketing and communications consultancy for brands who won’t keep quiet. I specialize in helping brands create business impact, build communities and drive engagement by authentically centering, celebrating, and serving the needs of underrepresented audiences. 💌Reach out & #LetsChat about how to evaluate and create culturally competent content and campaigns for your brand.

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When a company misses earnings it’s low-fi human nature to go to cost cutting and focusing on transactions, these are the bean counters value, pun intended! Shultz points to the need to be “more experiential and less transactional” and to go back to the heart of the business, coffee led innovations. Interesting read.

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Attention Trend Spotters, Food/Bev Marketers & Indie Brand Folks: Foxtrot Market is shutting down today. Along with PopUp Grocer, Dimes and a few others, Foxtrot was a go-to place to see the trends and support new brands. Is Erewhon the only game in town? Is Faire the new go-to? Since Erewhon is an OG - this feels like the end of era to me. https://lnkd.in/gf_ygcz6

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With the ongoing discussions on the expansion of women's sports, I am reminded of a standout brand content piece from Nike dating back almost 30 years to 1995! It serves as a powerful reminder that true leadership brands constantly strive to anticipate and influence cultural shifts vs. simply reacting to them. #Leadership #Branding #Nike #WomensSports https://lnkd.in/eh62yv35

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E-commerce is booming, but stores can still thrive! Think immersive experiences, not aisles. ✨ The future of retail is emotional connection and over half of US brands are investing in experiential tech. Jaime Bettencourt emphasizes this in her piece recently published by Retail Touchpoints. From interactive displays to curated playlists and captivating scents, the possibilities are endless. But what makes these experiences truly impactful? Jaime breaks it down:  💡The psychology of immersive shopping 💡Human-centric design for customer loyalty 💡Crafting memorable and measurable moments 💡Measuring impact Interested in learning more? Read the full article here → https://bit.ly/44vT5o1

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SOOOO many highlights from the Cannes Lion festival this week. More to come in a post with some full takeaways. But this conversation about retail and commerce media struck me. With the recent boom of companies standing up media networks, Mike Bregman, Chief Activation Officer of Havas Media Network asked LiveRamp SVP of GTM Daniella Harkins, "How many Retail Media Networks are too many?" I loved Daniella's answer (paraphrasing): It's not about how many media networks. It's about getting the most out of them--maximizing your ability to reach customers wherever they are...and being confident you have the right identity solution to ensure you're reaching the people you're targeting. Then, it's just a matter of making sure each retail media network is delivering incrementality. Media networks are a powerful tool for brands with rich first-party data looking to unlock huge brand-building power! Find more about media networks here: https://lnkd.in/gm_4utiz

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Do you agree with ttagz that micro-influencers are the way forward? Irrespective of your view its well worth giving their latest blog a read: https://lnkd.in/dxUnfzM3 #influencermarketing #socialmediamarketingtips

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Retail media operating model and structure still requires a lot of evolution to be fit for purpose. Colin Lewis & Paul Skeldon highlight the nascency of the space by showing that amongst 52 brands there were 22 different combinations of who managed the Retail media budget & operations. Expect to see more CPG brands evolving how: - they structure themselves - they create integrated budget pots - they buy retail media (more in house over time vs our agency model) - they develop new data partnership models - they measure true incrementality Mark Pigou https://lnkd.in/edVgv3JG

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