Kaelin Mason

"As wealthy consumers use their private, personal AI agents to shop, many brands that discount often will become commodified." Insightful take by Milton Pedraza. If luxury marketing is your wheelhouse, Milton's worth a follow. Good article here. #luxury #ai #branding #marketingstrategy #hnw #uhnw

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How do you drive incremental value as a marketing leader? Take small opportunities and make them big. In this case -- make it black, make it limited edition, make it METAL. Other grills don't look like this, don't get pitched like this, don't sound like this. Thats the point. #brandmarketing #innovation #productmarketing #advertising #brand https://lnkd.in/eMJcudNu

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Well done Sri Paidipelly an interesting and insightful presentation.It’s interesting how younger generations choose brands that align with their values, making sustainable practices a significant differentiator. In today’s rapidly evolving market, sustainability isn’t just a trend—it’s a necessity. As businesses strive to meet the growing demand for eco-friendly practices, young professionals are emerging as key players in this transformative journey #Sustainability #Marketing

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Great insight into how DTC shifts are carving a path for increased digital channels. While some may see it as a setback, these shifts also ignite greater creativity and convenience for brands to present truly immersive digital experiences. Reimaging these changes as an evolution rather than a complete disruption encourages brands to prioritize flexibility in their strategies. #DTC #DTCMarketing #Retail

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A majority of my role at Stitch is focused internally on the Stitch brand, helping to develop our offerings, building out our partner marketing program (alongside my BFFL Jessica Leeds), and finding new ways to tell the Stitch story. But, I also get to work a lot with our customers. I help lead our creative services team and get to work with clients on the creative execution of their campaigns in Braze, I am building out our inaugural Customer Advisory Board, and I'm currently on a mission to help our clients get their work recognized through the Braze Torchie awards. While I absolutely love opportunities to partner with fellow marketers on these fun things, what stands out to me most when working with our customers is actually getting to see my team in action. I cannot stress this enough: our team knows their sh*t 👏 As a Braze user myself, I truly can't envision not having the support of my Stitch teammates. They think through every little detail of how to best leverage the platform, how to get data where it needs to go, how to implement best practices, and are constantly pushing me to be a better marketer. The team has been generous enough to share some of their expertise through our Thread The Needle video series, doing practical how-to videos on things like masking PII data within Braze, configuring your email channel to avoid spam, setting up the Braze / Segment integration, and more. Want to up your Braze skills to be a better marketer and get a firsthand look at how incredible my team is? Be sure to bookmark our Thread The Needle playlist on YouTube as your go-to resource for using Braze. Link in comments. 🔗

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📢 Calling perspective with Shopper Marketing knowledge! 📢 🛒🛍️🤑I'm on the lookout for top-notch recommendations on Shopper Marketing training. If you've undergone any impactful training programs or have insights on where to find the best resources, I'd greatly appreciate your input.Feel free to drop your recommendations in the comments or message me directly. Your tips are invaluable. 🙏🏽✌🏽#ShopperMarketing #Training #MarketingCommunity #advertising #nvrfnshd

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Yesterday marked the 159th anniversary of Juneteenth and the third year since becoming a national holiday. Here are some big takeaways on where we stand today: ▪ There is consensus that brands/businesses/corporations are doing “just okay” in supporting Black communities. ▪ We can do more than just a social media post. In fact, this was ranked the least helpful activity brands can do to support Juneteenth. ▪ Since Juneteenth was recognized as a national holiday, way more Black Americans have started participating in cultural celebrations for Juneteenth—more proof that representation and acknowledgment matters. If you're looking for ways you and your teams can support, these insights really show where your actions, empathy, and energy can make a big difference. Happy Freedom Day 🎉

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Financial Services marketers: This Quad insights report is a great resource for brands aiming to get closer to their customers and build long-term relationships. Give it a download below or pass the link along to a #finserv marketer you know!

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Interesting article highlighting several retailers that are creating events like "halfway to Halloween" or hyping up days like the "May the 4th be with you" to drive sales. Really smart! #may4th #retail #retailmarketing

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Learn how Tractor Supply's Loyalty Program drives more revenue.

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Come see our Modus Direct team at booth #206 at the Retail Innovation Conference and Expo from June 4th through June 6th in Chicago! We'd love to know more about your business and find out how we can help you grow and expand your marketing efforts! #Advertising #Retail #ModusDirect #D2C #NeverStopLearning

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Struggling Norfolk Retail Biz? Feeling stuck in the past? Is your online presence a ghost town? Brick and mortar stores can THRIVE in today's market! Here's how a combined CTO / CMO approach can transform your business like it did for Tidewater Safety Shoes. Questions? 📈 How can I leverage data to reach new customers? 🤝 Is my online store user-friendly? ⛓️ Are my marketing efforts disconnected? This FREE case study has the answers! ➡️ https://lnkd.in/eyu5KJDi #norfolk #retail #growthhacking #entrepreneur #ecommerce

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If you want to hear a few tips on brands and the people who create them, give some attention here. My friends at DUFF!BEAR Advertising have a show that you may find entertaining. Was I prepared for this interview? What could go wrong? Watch here for some fun in the world of marketing. This is the trailer, a summary of the short video. https://lnkd.in/g5gCrcm7

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The news from Shopify and Target today that they are teaming up to bring more Shopify vendors into the Target Plus program sounds very exciting, but I think the net effect will be small. Folks are using Shopify so that they can run their own stores and have control over pricing, shipping and the direct relationship with the customer. They are doing this because the market on Amazon and to a lesser extent Walmart gives too much control over the experience to the end retailer. Target's Plus program is just a smaller less, successful version of Amazon and Walmart. So if you really wanted to be successful in etailing using the big marketplaces, then you would go to Amazon, right? And if you wanted to control your destiny then you would avoid Target and Amazon, right? Are there enough Shopify stores that will see value in Target Plus? Time will tell.

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Research by POPAI reveals that a whopping 62% of shoppers make impulse purchases when they're drawn in by an attractive display! 🛍️ This statistic underscores the incredible influence that well-designed displays can have on consumer behavior. At PPD&G, we understand the power of captivating displays in driving sales and increasing brand visibility. Let our innovative display solutions help you create irresistible showcases that turn browsers into buyers. From eye-catching point-of-purchase displays to stunning retail environments, we've got the expertise to elevate your brand's presence. 💼✨ . . . #PPDandG #branding #marketing #advertising #businessbranding #Displays #MarketingIdeas #BrandingInspiration #CreativeMarketing #BrandStrategy

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JUST RELEASED: Are your campaigns effectively reaching your target audiences? In collaboration with Qrious Insight, the Game-Changing Shift report series delves into social advertising effectiveness. How does personal media choice affect brand campaigns? We’ll explore the impact in 4 categories, starting with QSR. Check out the full report.

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Another milestone: Yahoo DSP advertisers now have seamless access to Kroger audiences. At Kroger Precision Marketing, we believe in the power of our precision purchase signals. Shopping behaviors reveal lifestyles, aspirations, and life stages more meaningfully than demographics alone. This builds on the self-service programmatic capabilities we announced last Fall. Both Yahoo and Kroger Precision Marketing have first-party signals at the core of this offering. Much of the digital media industry has been using the same third-party data signals for decades – and those signals are fading. Big brands are making the switch to retail data. Some key features in our approach: ✅ Programmatic Controls: Manage your own campaigns & activate custom-built, Kroger purchase-based audiences with closed-loop sales measurement in your existing Yahoo DSP seat. ✅ Flexibility: Apply quality controls including verification and brand safety tagging. Easily layer Kroger audiences onto your media strategies, maintaining control of optimizations and rail settings. ✅ Pricing Transparency: Fully-transparent pricing model; know exactly how much of your media investment is allocated to inventory vs. audience vs. measurement. I’m proud of the entire team behind this at KPM. And a special shout-out to our Yahoo collaborators, Elizabeth Herbst-Brady, Mike Brunick, and Beth Nussbaum Gross - among many others. Read more from Kathryn Lundstrom at ADWEEK [article link in comments] #adtech #KrogerPrecisionMarketing 84.51˚ #RetailMedia

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Tired of generic brand messaging? Your clients are too. In today's noisy world, a powerful brand story is key to standing out in the sea of sameness. In our latest blog, Jennifer Bernhart, Senior Director of Brand & Communications for ClearEdge Marketing, shares how to craft a brand messaging strategy that resonates with your audience and STICKS! ✨ Use methodologies like Appreciative Inquiry to uncover your brand’s true strengths. ✨ Move beyond clichés and define your unique point of view ✨ Ensure it sticks by staying consistent, getting buy in across the company, and incorporating it into your culture. ➡️ Read the full blog here: https://ow.ly/W3rv50RHf2X What are some of the biggest challenges you've faced in crafting your brand message? Let us know in the comments!

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