Jeff Jenkins’ Post

If you want to witness a masterclass in progress look no further than the Savannah Bananas and Jesse Cole. They know their audience better than any other sport... adjusting the rules and content to keep engagement high and always putting the fan first. The results speak for themselves...sold out tours, new teams, sold out MLB parks and now ESPN games. Just waiting on the 30for30 special! #media #sports #marketing #innovation #future #digitalmarketing

What is TV ask my 11 year old.....YouTube now accounts for 10% of all TV viewership, cementing its dominance in the media landscape. This shift highlights the growing preference for on-demand, personalized content that YouTube provides, reaching a diverse and global audience. For #brands and marketers, this is a wake-up call. The power of digital platforms is undeniable, and embracing this trend is essential for staying relevant. YouTube's rise demonstrates the importance of innovative content strategies and the ability to adapt to changing consumer habits. As YouTube continues to shape the future of media, let's explore how we can leverage this platform to connect, engage, and grow as the next generations are even more locked into to Youtube/TikTok personalized content-verse. #media #digitalmarketing #future #innovation #advertising

Target has entered its Collabroration Era...as the kids would say. They are partnering with Shopify to amplify its online presence. This strategic alliance aims to bring a wave of new brands, expand product assortments, and push the boundaries of product discovery. For small businesses, this is a game-changer. Shopify's robust e-commerce platform will enable Target to seamlessly integrate a diverse range of products, enhancing the shopping experience for customers and opening doors for emerging brands to reach a broader audience. This collaboration is a testament to the power of innovation and adaptability in retail. It's not just about selling products; it's about creating a dynamic, engaging, and diverse marketplace. #innovation #ecommerce #digitalmarketing #future #retail

Some Gen Zers are already parents while some are still 11yrs old (parent of 2 Gen Zers). My hypothesis is that the world is changing so fast the traditional 15 year generation definition no longer holds. It needs to be shorter or micro generations— as tech, media, AI and content are changing at a faster pace than ever. The world a 27yo grew up in is vastly different than the one my child is experiencing. #future #innovation #technology #genz #digital

This is what Apple does better than anyone else...make #technology accessible. They aren't always first. They aren't always the most powerful. But they make it the most accessible. They make it intuitive. They make it understandable for a 5 year old...no wait my 18 month old figured out my ipad. No doubt, they will make #AI easy and useful for everyone. #future #innovation #leadership #UX #design

You Can't Make New Old friends... This weekend, I had the incredible joy of returning to the University of Virginia for my 25th #reunion. Walking through the Grounds, I was flooded with memories and gratitude for a place that has given me so much. It reminded me of the profound truth: you can't make new old friends. The friendships forged in those formative years are irreplaceable and shaped who I am personally and professionally. In our fast-paced lives, let's take a moment to appreciate the old friends who've been with us through thick and thin. Here's to celebrating the past and cherishing the friendships that last a lifetime while also making new friends as we grow older! #leadership #college #HR #friends #nostalgia 

As CEO of Taco Bell, Greg Creed once reframed the challenge of becoming #2 in market share as “we want to be the 1st alternative to burgers“ Keurig Dr Pepper Inc. has done a brilliant job over the last decade positioning the brand as the quirky alternative to cola and now they are officially #2. Bravo!! #marketing #leadership #branding #retail #beverages #advertising #colawars

The current landscape feels alot like 2007-10ish. Facebook was getting into advertising at scale and the Apple iphone had just emerged. Now with #AI booming and the world changing at a rapid pace......the next evolution of platform and business building has arrived. Who will thew winners be? What new companies and verticals will emerge? #innovation #future #digital #media #marketing #technology

Nothing makes me more proud than watching my kids work hard and see it pay off. Sitting on the sidelines and not coaching is hard as a parent but watching your kids find their own way is part of the journey. Beau and his teammates brought home the title this weekend going 5-0. And the trophy was bigger than 1/2 the players. 😂 #leadership #sports #future #baseball #family #management #parenting