Dr. Alvin Glay

Atlanta Metropolitan Area Contact Info
3K followers 500+ connections

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    Digital Marketing, Marketing Consulting, Mobile Marketing, Social Media Marketing, Market Research, Lead Generation, Content Marketing, Advertising, Marketing Strategy, and Email Marketing

About

Meet Dr. Alvin Glay, a highly experienced marketing executive with two decades of…

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Licenses & Certifications

Volunteer Experience

  • Board Member

    Regisions Financial Services

    - Present 12 years

    Regions Financial Services is a microlending firm headquarters in Kings, Jamaica. Regions provide small and medium size personal and business loans

Publications

  • Real-Time Push Mobile Marketing Strategy: To What Extent Do Time and Relevance Matter?

    Georgia State University ScholarWorks

    The ubiquity of the smartphone has proven disruptive. The relevance of this medium can be observed through time spent on mobile media, google mobile search numbers, and direct and indirect sales generated by mobile devices. Consumer expectations of firms have likewise increased, and there is now an anticipation of readily reliable, responsive, and personalized services to support consumers’ everyday activities whenever they need it. Prior research focused on the following themes: mobile…

    The ubiquity of the smartphone has proven disruptive. The relevance of this medium can be observed through time spent on mobile media, google mobile search numbers, and direct and indirect sales generated by mobile devices. Consumer expectations of firms have likewise increased, and there is now an anticipation of readily reliable, responsive, and personalized services to support consumers’ everyday activities whenever they need it. Prior research focused on the following themes: mobile marketing strategy, permission marketing, proximity marketing, topicality, and utility. Empirical gaps were identified in the real-time mobile and push mobile marketing domain. A quantitative engaged scholarship research method was utilized to investigate this phenomenon empirically.

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