Response Media

Our latest webinar is now available 'on demand'. Thanks to Sarah Rivers from IGA, INC. for joining us and sharing her wisdom. Give a listen as the full panel of #CPG and #retail experts discusses trends and strategies to navigate the retail media world, including: 1️⃣ Challenges in integrating #retailmedia networks into marketing strategies 2️⃣ Leveraging first-party data to reach new customers and maximize share-of-wallet with current customers. 3️⃣ Approaches to aligning on measurement and evaluating return on investment 4️⃣ The use of AI-driven creative customization 5️⃣ The need for continuous improvement and evolution in people, processes, and performance measures to remain competitive in the retail media landscape. #RetailMedia #AI #Insights #Webinar https://lnkd.in/eRXuRrYx

Gen AI has rightly seized leaders’ attention. While still blanketed with caveats and unknowns, gen AI stands to have a profound impact on how we live and work. But is it also eclipsing lower-profile, value-driving digital imperatives? The excitement around gen AI risks distracting business leaders from other core business imperatives and the importance of rewiring their companies. Ensure your digital initiatives — including gen AI — work in tandem to drive meaningful value. #GenAI #AI #DigitalTransformation #Value #Leadership #Marketing

Understanding customer behavior is at the core of marketing. That’s why Response Media leverages behavioral science to better understand human behavior and emotions to create effective marketing strategies. By using psychology, we can look beyond the ‘how’ and the ‘what’ to get to the bottom of the ‘why’ to attract, influence, and engage with consumers. The key is to understand the problems or issues your customers face so you can provide solutions and be front of mind when it comes to them facing that particular challenge. Additionally, understanding cognitive biases helps convey messages more effectively. Check out this article that outlines many of those principles.... #BehavioralScience #Psychology #Marketing #DigialMarketing #Data

Overwhelmed by a deluge of information, marketplace uncertainty, and the accelerating pace of change in the marketing industry? You're not alone. In fact, it's why busy marketers like you asked for a curated newsletter that is a "one-stop shop, quick source" for actionable marketing insights. You asked. We deliver. Our latest "On the Edge of Data-Led" Monthly Newsletter features news and insights about Retail Media, E-Mail Marketing, Digital Transformation, CPG Marketing, AI, and Behavioral Science. All in an easy-to-digest format. #Data #Marketing #RetailMedia #EMail #DigitalTransformation #CPG #AI #BehavioralScience

Response Media is hiring for a Media Programmatic Strategist on David Fontanez's team. We're seeking someone who is well-organized and has hands-on experience in digital media strategy, planning, and buying programmatic media. Someone with experience building/planning audiences within programmatic platforms, including retail media, display, audio, native, OLV and OTT/CTV. Above all, the person in this position must be passionate about digital marketing and media. #Hiring #WereHiring #DigitalMedia #Media #Programmatic #Strategy

From all of us at Response Media, we wish you a Happy Independence Day! Let freedom reign. #Freedom #July4th #IndependenceDay #Summer

New Week. New Hire. We're pleased to announce that Brandi A. Kattan is joining Response Media as Client Partner, Director. With a passion for leading teams, driving exceptional customer experiences (CX), and a proven track record in leading digital transformation, Brandi will be an amazing addition to Ami Sirlin's Client Experience Team. #Welcome #AgencyLife #CX #Teamwork #NewHire #Atlanta #Digital

We're excited to announce that Emily Breyen is joining Response Media as an Associate Media Planner, reporting to Michelle Rainbow. Emily is a recent graduate of The University of Georgia where she studied Marketing, emphasizing Digital Marketing. We're excited to have her join us. #NewHire #DigitalMarketing #Media #Atlanta #Planning #Marketing

Of all the conversations that came out of Cannes, Dr. Alvin Glay brings up a critical one: “If we don't provide opportunities to people of color, who will? Agencies and brand leadership it is critically important to invest in diversity. It's proven in the literature that diverse opinions significantly impact marketing performance.” AMEN #CannesLion #Cannes #Diversity #Leadership #Marketing

The team that plays together works better together. Over the last 30 years, science has shown that play is very productive for humans at any age; we need play to keep our brains flexible, ward off depression, sustain optimism, and sharpen our social-emotional skills. The Response Media Team is no stranger to having a little play fun. Earlier this month we got together at Amazing Escape to try our hand at solving the puzzles to get out in time. While everyone wasn't successful, fun was had by all...with, perhaps a little frustration. Always great to get together with this team!!! #Team #Teamwork #AgencyLife #Marketing #BehavioralScience